Regional Sales Director Southern Region-BioTissue Ocular
BioTissue
Miami, FL
05.2022 - Current
In charge of spearheading the expansion of the Southern Ocular Portfolio across Florida, Georgia, and South Carolina
Lead a team of 7 specialized sales representatives
Achievements: All time revenue highs for the region in 2023, Cultural Advisory Board member, Led p club & rookie of the year winners
Responsibilities: Developing strategic plans, targeting strategies, field coaching, data analytics & employee development
Regional Sales Director Gulf Coast Region (East)-Surgical Division
BioTissue
Miami, FL
05.2018 - 05.2022
Expanded the Surgical Biologic Portfolio across FL, LA, AL, MS, GA, SC, & Puerto Rico
Led a team of 12 sales representatives and achieved steady growth year over year
Recognized as #1 Regional Sales Director in 2019
Responsibilities: Implementing strategic sales plans with a HPMS mindset for the East area
Also partnering cross functionally to lead different strategic initiatives across business units
Commercial Operations Director BMS PR & Caribbean
Bristol-Myers Squibb Co.
San Juan, PR
01.2017 - 05.2018
Successfully led business expansion efforts into Caribbean and LATAM regions through extensive market evaluations.
Successfully led NPS and co-led PR Cultural Evolution.
Executed market research initiatives and streamlined incentive compensation processes.
Operations & Customer Experience Lead
Bristol-Myers Squibb Co.
03.2016 - 01.2017
Ensured launch of successful patient centric brand strategies and customer loyalty programs
Launched multichannel hubs and patient support programs
Responsibilities: Leading new business development & innovation initiatives.
Strategy & Operations Lead
Bristol-Myers Squibb Co.
12.2013 - 03.2016
Led strategies for brand launches, including Opdivo (nivolumab) and market access readiness
Responsibilities: Managed performance dashboards and new business expansions.
Managed Care Lead Oncology/Immunology Business Unit
Bristol-Myers Squibb Co.
01.2011 - 12.2013
Managed patient access during product launches, while also establishing and maintaining connections with health insurance providers and government bodies.
Streamlined integration and collaboration between business units and health plans.
Implemented effective measures for the successful launch of Yervoy (ipilimumab) and introduced pioneering value-based contracting models.
Marketing & District Business Manager
Bristol-Myers Squibb Co.
10.2009 - 01.2011
Managed sales force and marketing for Virology, Immunoscience, and Transplant
Responsibilities: Both marketing & sales lead for the 3 business units.
Marketing Manager
Cardinal Health
San Juan, PR
05.2008 - 10.2009
Managed sales teams and strategic marketing for Hospital & Surgical brands
Key contributor to the integration of Borschow and Cardinal sales teams.
Product Specialist
Johnson & Johnson Medical Devices Mitek/Depuy
San Juan, PR
05.2005 - 05.2008
Successfully drove 20% annual growth through strategic sales and marketing efforts, establishing the sports medicine portfolio as Puerto Rico's leading brand.
Senior Sales Representative
Johnson & Johnson Medical Devices Mitek/Depuy
04.2003 - 05.2005
Managed sales for neurosurgical products and won government bids, resulting in a 45% increase in sales.
IRDP/Regional Franchise Manager
Johnson & Johnson Medical Devices Mitek/Depuy
04.2002 - 04.2003
Participated in the International Recruitment Development Program, leading to a permanent role in PR/CA.
Oncology Group Director
Grupo Oncológico Comunitario
San Juan, PR
09.2001 - 04.2002
Managed the startup of the leading Oncology practice in Puerto Rico, focusing on financial analysis, operational management & growth.
Education
Master’s Degree in Business Administration (MBA) -
Duquesne University
07.2001
Master’s Degree Health Management Systems (MHMS) -
Duquesne University
05.1999
Bachelor of Science in Health Management Systems -
Duquesne University
05.1999
Design Thinking Course, Division of Continuing Education -