Overview
Work History
Education
Websites
Awards
Timeline
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Miguel A. Echenique

Doral,FL

Overview

23
23
years of professional experience

Work History

Regional Sales Director Southern Region-BioTissue Ocular

BioTissue
Miami, FL
05.2022 - Current
  • In charge of spearheading the expansion of the Southern Ocular Portfolio across Florida, Georgia, and South Carolina
  • Lead a team of 7 specialized sales representatives
  • Achievements: All time revenue highs for the region in 2023, Cultural Advisory Board member, Led p club & rookie of the year winners
  • Responsibilities: Developing strategic plans, targeting strategies, field coaching, data analytics & employee development

Regional Sales Director Gulf Coast Region (East)-Surgical Division

BioTissue
Miami, FL
05.2018 - 05.2022
  • Expanded the Surgical Biologic Portfolio across FL, LA, AL, MS, GA, SC, & Puerto Rico
  • Led a team of 12 sales representatives and achieved steady growth year over year
  • Recognized as #1 Regional Sales Director in 2019
  • Responsibilities: Implementing strategic sales plans with a HPMS mindset for the East area
  • Also partnering cross functionally to lead different strategic initiatives across business units

Commercial Operations Director BMS PR & Caribbean

Bristol-Myers Squibb Co.
San Juan, PR
01.2017 - 05.2018
  • Successfully led business expansion efforts into Caribbean and LATAM regions through extensive market evaluations.
  • Successfully led NPS and co-led PR Cultural Evolution.
  • Executed market research initiatives and streamlined incentive compensation processes.

Operations & Customer Experience Lead

Bristol-Myers Squibb Co.
03.2016 - 01.2017
  • Ensured launch of successful patient centric brand strategies and customer loyalty programs
  • Launched multichannel hubs and patient support programs
  • Responsibilities: Leading new business development & innovation initiatives.

Strategy & Operations Lead

Bristol-Myers Squibb Co.
12.2013 - 03.2016
  • Led strategies for brand launches, including Opdivo (nivolumab) and market access readiness
  • Responsibilities: Managed performance dashboards and new business expansions.

Managed Care Lead Oncology/Immunology Business Unit

Bristol-Myers Squibb Co.
01.2011 - 12.2013
  • Managed patient access during product launches, while also establishing and maintaining connections with health insurance providers and government bodies.
  • Streamlined integration and collaboration between business units and health plans.
  • Implemented effective measures for the successful launch of Yervoy (ipilimumab) and introduced pioneering value-based contracting models.

Marketing & District Business Manager

Bristol-Myers Squibb Co.
10.2009 - 01.2011
  • Managed sales force and marketing for Virology, Immunoscience, and Transplant
  • Responsibilities: Both marketing & sales lead for the 3 business units.

Marketing Manager

Cardinal Health
San Juan, PR
05.2008 - 10.2009
  • Managed sales teams and strategic marketing for Hospital & Surgical brands
  • Key contributor to the integration of Borschow and Cardinal sales teams.

Product Specialist

Johnson & Johnson Medical Devices Mitek/Depuy
San Juan, PR
05.2005 - 05.2008
  • Successfully drove 20% annual growth through strategic sales and marketing efforts, establishing the sports medicine portfolio as Puerto Rico's leading brand.

Senior Sales Representative

Johnson & Johnson Medical Devices Mitek/Depuy
04.2003 - 05.2005
  • Managed sales for neurosurgical products and won government bids, resulting in a 45% increase in sales.

IRDP/Regional Franchise Manager

Johnson & Johnson Medical Devices Mitek/Depuy
04.2002 - 04.2003
  • Participated in the International Recruitment Development Program, leading to a permanent role in PR/CA.

Oncology Group Director

Grupo Oncológico Comunitario
San Juan, PR
09.2001 - 04.2002
  • Managed the startup of the leading Oncology practice in Puerto Rico, focusing on financial analysis, operational management & growth.

Education

Master’s Degree in Business Administration (MBA) -

Duquesne University
07.2001

Master’s Degree Health Management Systems (MHMS) -

Duquesne University
05.1999

Bachelor of Science in Health Management Systems -

Duquesne University
05.1999

Design Thinking Course, Division of Continuing Education -

Harvard University

Awards

  • President’s Club: 2020
  • BMS Innovation Excellence Award
  • BMS PR Pinnacle Award: 2016
  • Peer to Peer Crystal Award: 2013
  • Managed Care Excellence Award: 2012
  • Caribbean & LATAM Sales Representative of the Year: 2010

Timeline

Regional Sales Director Southern Region-BioTissue Ocular

BioTissue
05.2022 - Current

Regional Sales Director Gulf Coast Region (East)-Surgical Division

BioTissue
05.2018 - 05.2022

Commercial Operations Director BMS PR & Caribbean

Bristol-Myers Squibb Co.
01.2017 - 05.2018

Operations & Customer Experience Lead

Bristol-Myers Squibb Co.
03.2016 - 01.2017

Strategy & Operations Lead

Bristol-Myers Squibb Co.
12.2013 - 03.2016

Managed Care Lead Oncology/Immunology Business Unit

Bristol-Myers Squibb Co.
01.2011 - 12.2013

Marketing & District Business Manager

Bristol-Myers Squibb Co.
10.2009 - 01.2011

Marketing Manager

Cardinal Health
05.2008 - 10.2009

Product Specialist

Johnson & Johnson Medical Devices Mitek/Depuy
05.2005 - 05.2008

Senior Sales Representative

Johnson & Johnson Medical Devices Mitek/Depuy
04.2003 - 05.2005

IRDP/Regional Franchise Manager

Johnson & Johnson Medical Devices Mitek/Depuy
04.2002 - 04.2003

Oncology Group Director

Grupo Oncológico Comunitario
09.2001 - 04.2002

Master’s Degree in Business Administration (MBA) -

Duquesne University

Master’s Degree Health Management Systems (MHMS) -

Duquesne University

Bachelor of Science in Health Management Systems -

Duquesne University

Design Thinking Course, Division of Continuing Education -

Harvard University
Miguel A. Echenique