MIGUELANGEL HUMBRIA MELEAN
Tampa,FL
Summary
Experienced digital marketer with a proven track record of driving impactful results in diverse industries. Proficient in crafting comprehensive digital strategies encompassing SEO, SEM, social media, email marketing, and content creation. Skilled in leveraging analytics and market insights to optimize campaigns and enhance brand visibility, engagement, and ROI. Adept at staying abreast of emerging trends and technologies in the digital landscape to deliver innovative and effective marketing solutions. Strong communicator and team player with a passion for driving growth and exceeding objectives in dynamic and competitive environments.
Overview
6
6
years of professional experience
Work History
Marketing Director
All Real Estate Title Solutions
04.2019 - Current
- Development and implementation of comprehensive marketing strategies to promote All Real Estate Title Solutions products/services and increase brand recognition.
- Conduct market research to identify trends, customer needs, and competitive activities, and use the knowledge to create marketing strategies.
- Planning and executing digital marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing, to drive website traffic and generate leads.
- Creating engaging marketing collateral, including website content, blog posts, whitepapers, case studies, and videos.
- Monitor and analyze campaign performance metrics
Track KPIs and optimize marketing activities to maximize return on investment. - Manage marketing budgets, and resource allocation effectively and report on expenses and return on investment to senior management.
Corporate Marketing Manager
Consorcio RG
- Develop comprehensive corporate marketing strategies and campaigns to promote Consorcio RG products/services.
Strengthening brand awareness and supporting business objectives.
Collaborate with senior management and key stakeholders to define marketing objectives, strategies, and messages that align with corporate vision and values.
Manage the creation of marketing collateral, including corporate presentations, brochures, case studies, whitepapers, and sales materials, ensuring consistency and compliance with brand guidelines.
Oversee company presence and digital marketing efforts to drive engagement and generate leads, including website content, email campaigns, social media, and digital advertising.
Planning and coordinating corporate events, conferences, trade shows, and sponsorships to enhance brand visibility and establish thought leadership in the industry.
Plan Market research and competitive analysis to identify trends, customer needs, and growth opportunities to inform marketing strategies and initiatives.
Monitor and analyze campaign performance metrics, track KPIs, and prepare regular reports to evaluate the effectiveness of marketing activities and recommend optimizations.
Manage marketing budgets, and resource allocation effectively and ensure project delivery on time and within budget.
Account Manager
Mall Market - Advertising Agency
- Be the primary point of contact for assigned clients, building and maintaining strong relationships to understand their needs and business objectives.
- Deep understanding of products/services and how they can address customer challenges and opportunities.
- Collaborate with internal teams, including sales, marketing, and operations, to ensure timely and successful delivery of our products/services following customer needs and objectives.
- Liaise between customers and internal teams, communicating customer feedback, requests, and requirements to ensure alignment and customer satisfaction.
- Proactively identifying opportunities to increase cross-selling of additional products/services to existing customers.
- Monitor and analyze client performance metrics.
Address customer concerns or issues in a timely and effective manner.
Banking Monitoring and Commercial Management Coord
Banco Occidental de Descuento (B.O.D)
- Monitor and analyze commercial banking activities and performance metrics, including loan portfolios, deposit accounts, fee income, and profitability, to identify trends, opportunities, and risks.
- Prepare quarterly reports and dashboards to track KPIs, performance benchmarks, and key business metrics.
- Perform financial analysis and models to evaluate commercial banking products, pricing strategies, and profitability.
- Recommend adjustments as necessary to optimize revenue and minimize risk.
- Collaboration with commercial banking teams, including relationship managers, credit analysts, and product specialists.
- Assist in the development and implementation of commercial banking strategies and initiatives, including new product launches, pricing adjustments, and market expansion efforts.
- Support business management projects and initiatives, including process improvements, system improvements, and regulatory compliance activities, to ensure operational efficiency and effectiveness.
Marketing Coordinator
Banco Occidental de Descuento (B.O.D)
- Assist in the development and implementation of marketing plans and campaigns to promote banking products and services, including deposit accounts, loans, credit cards, and digital banking solutions.
- Coordination of marketing activities and projects, including campaign planning, execution, and post-campaign analysis, to ensure timely and effective delivery of marketing initiatives.
- Collaborate with internal stakeholders, including product managers, sales teams, and digital banking specialists.
- Manage promotional and marketing materials, including brochures, flyers, advertisements, and digital assets, among others.
- Assist in creating and scheduling content for digital marketing channels including social media, email marketing, websites, and mobile applications.
- Monitor and analyze marketing performance metrics.
Track key performance indicators (KPIs). - Support in the planning and execution of events, including branch events, community outreach, and sponsorships.
Commercial Supervisor
Cervecería Polar
- Development and implementation of marketing strategies to maximize sales and profitability of the brewery's products.
- Manage merchandise product inventory levels.
- Place orders and coordinate deliveries to ensure adequate stock levels.
- Oversee setup and maintenance of merchandise displays.
- Train and supervise merchandise personnel.
- Collaborate with the marketing team to develop promotional campaigns and events to drive merchandise sales.
- Monitor sales performance and analyze key performance indicators (KPIs).
- Maintain marketing budgets and track expenses.
Develop relationships with sellers, negotiating prices, terms and conditions.
Education
Google Video Ad Certificate - Advertising
Google
Tampa, FL01.2020
Advanced, English - Lenguage
CEVAZ (Venezuelan American Center of Zulia)
Maracaibo01.2016
Master in Business Management - Business Management Administration
Universidad Rafael Belloso Chacín (URBE)
Maracaibo01.2010
Bachelor of Administration, Marketing Mention - Marketing
Universidad Rafael Belloso Chacín (URBE)
Maracaibo01.2004
Skills
- Excellent Communication
- Problem-Solving
- Adaptability and Flexibility
- Multitasking Abilities
- Team Leadership
- Marketing campaign development
- Social Media Management
- Customer Relationship Management (CRM)
- Brand positioning
- Business Administration
- Marketing Plan Development
- Strategic Marketing
- Advertising Campaigns
- Social Media Campaigns
- Marketing and Advertising
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Marketing Director
All Real Estate Title Solutions
04.2019 - Current
Corporate Marketing Manager
Consorcio RG
Account Manager
Mall Market - Advertising Agency
Banking Monitoring and Commercial Management Coord
Banco Occidental de Descuento (B.O.D)
Marketing Coordinator
Banco Occidental de Descuento (B.O.D)
Commercial Supervisor
Cervecería Polar
Google Video Ad Certificate - Advertising
Google
Advanced, English - Lenguage
CEVAZ (Venezuelan American Center of Zulia)
Master in Business Management - Business Management Administration
Universidad Rafael Belloso Chacín (URBE)
Bachelor of Administration, Marketing Mention - Marketing
Universidad Rafael Belloso Chacín (URBE)
Interests And Objectives
A dynamic and proactive work environment, where I can develop and perfect my management skills, which benefit both the organization and me personally and professionally
Age
43 years
@miguelhumbria
Interests And Objectives
A dynamic and proactive work environment, where I can develop and perfect my management skills, which benefit both the organization and me personally and professionally
Age
41 years
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