MIGUELANGEL HUMBRIA MELEAN
Tampa,FL
Summary
Experienced digital marketer with a proven track record of driving impactful results in diverse industries. Proficient in crafting comprehensive digital strategies encompassing SEO, SEM, social media, email marketing, and content creation. Skilled in leveraging
analytics and market insights to optimize campaigns and enhance brand visibility, engagement, and ROI. Adept at staying abreast of emerging trends and technologies in the digital landscape to deliver innovative and effective marketing solutions. Strong communicator and team player with a passion for driving growth and exceeding objectives in dynamic and competitive environments.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Director
All Real Estate Title Solutions
04.2019 - Current
- Over the years, I have developed various marketing strategies
- From redesigning the company's brand to managing different channels of marketing (traditional and digital), I have been responsible for every aspect of marketing to ensure the company's growth
- With over 17 years of experience in marketing, I have acquired skills like web design, social media management, strategies, and consumer behavior
- I focused my thesis at the university on these topics and even wrote a book about them.
Corporate Marketing Manager
Consorcio RG
- I was in charge of overseeing the marketing processes of 4 companies
- These processes include brand positioning, product launches, promotions, internal campaigns, digital and print media plans, opening of new commercial premises, social media management, and website creation
- All these activities are aligned with the marketing strategies designed for each company.
Account Manager
Mall Market - Advertising Agency
- As the lead commercial representative, I am responsible for managing business relationships with both national and international clients
- My role involves managing the social media presence, creating strategic marketing plans, overseeing community teams and designers working on each project, ensuring effective brand management, designing campaigns, preparing management reports, and analyzing statistics related to social media platforms
- Additionally, I coordinate and produce photographic sessions, manage web pages, and undertake other related tasks as needed.
Monitoring and Commercial Management Coordinator
Banco Occidental de Descuento (B.O.D)
- It is important to monitor the performance of functions related to commercial banking, such as the distribution of quarterly budgets, analysis, and measurement of performance at the end of each quarter to compare objectives with results and to measure the performance of national-level offices
- Quarterly reports are presented to the bank's vice presidents to showcase performance during the quarter, along with weekly and monthly reports on the bank's various obligations
- These include agricultural, microcredit, manufacturing, and tourism credits, which are recorded quarterly and must be reported and quantified
- The management of quarterly goals assigned to each office is also important, which are based on their population universe and current client portfolio
- The report 'p' is derived from this process for canceling incentives granted to agencies that have covered their quarterly compliance quota in terms of deposits, granting of credits, and cost reduction
- Additionally, assignments of codes to specific clients that are captured legally or through credit card assignments are made, with each office and executive assigned according to their area of location
- Portfolio assignments for each office are made in an orderly manner.
Promotional Coordinator
Banco Occidental de Descuento (B.O.D)
- Analysis of projects for new advertising campaigns of American Express International includes developing promotional strategies to promote the campaign, estimating the times for campaign start-ups, evaluating advertising pieces aligned with the international brand's demands, verifying measures of the pieces, requesting and analyzing selected media plans, and launching the campaign
- Additionally, it involves analyzing proposals to be evaluated by the marketing committee for sponsors, and organizing, coordinating, and assembling activities inherent to the bank's sponsorship of commercial events at the national level
- This includes contacting event organizers, considering relevant aspects of participation, selecting a space for the bank stand, hiring a construction team for the stand, preparing a creative brief for the application of new designs to the advertising agency, analyzing, selecting, and purchasing promotional and advertising material to be distributed or placed during the events, controlling the internal inventory of management, and budget management applied to management for each year.
Commercial Supervisor
Cervecería Polar
- The job duties include promoting the sales of the brand's products and overseeing the activities of the sellers on the distribution routes
- You will also be responsible for analyzing the monthly sales statistics, supervising the placement of promotional and advertising material in liquor stores and strategic locations within the supervised area, managing the budget to obtain brand exclusivity, and overseeing the organization of special events sponsored by the company.
Education
MBA - Business Management
Universidad Rafael Belloso Chacín (URBE)
Maracaibo - Venezuela 2008.06 - 2010.07
Bachelor of Science - Marketing Administrator
Universidad Rafael Belloso Chacín (URBE)
Maracaibo - Venezuela 2000.06 - 2004.07
Google Video Ad Certificate -
Google
01.2020
Advanced, English -
CEVAZ (Venezuelan American Center of Zulia)
01.2016
Skills
- Excellent Communication
- Problem-Solving
- Adaptability and Flexibility
- Multitasking Abilities
- Team Leadership
- Marketing campaign development
- Social Media Management
- Customer Relationship Management (CRM)
- Brand positioning
- Business Administration
- Marketing Plan Development
- Strategic Marketing
- Advertising Campaigns
- Social Media Campaigns
- Marketing and Advertising
@miguelhumbria
Interests And Objectives
A dynamic and proactive work environment, where I can develop and perfect my management skills, which benefit both the organization and me personally and professionally
Age
41 years
Languages
English
Full Professional
Timeline
Marketing Director
All Real Estate Title Solutions
04.2019 - Current
MBA - Business Management
Universidad Rafael Belloso Chacín (URBE)
2008.06 - 2010.07
Bachelor of Science - Marketing Administrator
Universidad Rafael Belloso Chacín (URBE)
2000.06 - 2004.07
Corporate Marketing Manager
Consorcio RG
Account Manager
Mall Market - Advertising Agency
Monitoring and Commercial Management Coordinator
Banco Occidental de Descuento (B.O.D)
Promotional Coordinator
Banco Occidental de Descuento (B.O.D)
Commercial Supervisor
Cervecería Polar
Google Video Ad Certificate -
Google
Advanced, English -
CEVAZ (Venezuelan American Center of Zulia)
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