Mika Johnson
3090 Outlet Parkway #107 Grand Prairie,TX
Summary
trategy, creation, and distribution on multiple platforms, seeking a leadership role to reach hearts with the Gospel. through marketing initiatives
Overview
23
23
years of professional experience
Work History
PRODUCER/WRITER
DAYSTAR TELEVISION NETWORK
04.2023 - Current
- Responsible for the writing and crafting of all segments of assigned shows for "Ministry Now," featuring high-profile interviews, current events, political topics, and spiritual leaders to spread the Gospel around the world
- Develop questions and angles for hosts to ask during live on-air interviews
- Instrumental in implementing and writing guests set-up pieces for all shows and some also airing on "Joni Table Talk"
- Pre-Interview guests to further strategize show topics, ideas, and all visual components to inform and engage viewers
- Provide logistical and editorial support for all aspects of assigned "Ministry Now" shows
- Write compelling show descriptions/ blurbs for Daystar's website, using SEO to reach maximin web audience and market content on social media platforms and YouTube
- Write segments promoting Daystar's monthly newsletter highlighting the network's impact and encouraging donating and giving
- Review on-screen graphics for all shows for grammatical accuracy and consistency with brand standards
- Assist with the production of the flagship pledge campaign "Heart For The World" by creating videos
- Maintain spreadsheets to track content for various shows, ensuring organized documentation and easy access to segment details
SUBSTITUTE TEACHER
AUSTIN INDEPENDENT SCHOOL DISTRICT
09.2022 - 12.2022
- Followed classroom plans left by class teacher to continue student education and reinforce core concepts
- Upheld classroom routines to support student environments and maintain consistent schedules
- Kept students on-task with proactive behavior modification and positive reinforcement strategies
EXECUTIVE PRODUCER
KXAN-TV, NBC AFFILIATE
06.2022 - 08.2022
- Oversaw weekday morning newscasts and content across all media platforms
- Executed strategies to engage and grow audiences
- Worked with reporters on strategizing story ideas for next day morning shows
- Produced daily newscasts
EXECUTIVE PRODUCER
WINK-TV, CBS/CW AFFILIATE
02.2021 - 05.2022
- Supervised overall content and crafting of top-rated morning newscasts on CBS and CW stations
- Strong focus on producing a highly visual progressive style newscast that informs and engages viewers
- Emphasis on incorporating social media/digital content into newscasts daily
- Utilized multiple social media platforms to promote discussion on relevant topics
- Coached producers and reporters on developing strong editorial judgement
- Managed daily distribution of high-performing content across broadcast, digital, social media, and promotional platforms
- Coordinated logistics for breaking news and continuous coverage
- Led reporters in the execution of breaking news and enterprise-driven stories
- Collaborated with research, digital, and promotions to analyze audience data and social media analytics to create growth strategy
- Managed a team of anchors, reporters, producers, photographers, and editors
EXECUTIVE PRODUCER/CONTENT MANAGER
WFTX-TV, FOX AFFILIATE
07.2019 - 10.2020
- Led daily newsgathering efforts in a fast-paced environment on multiple platforms with an emphasis on creative storytelling and audience engagement while managing staff
- Managed overall content for weekday hour-long 10pm newscast and 30-minute 11pm newscast and digital platforms
- Filled in as dayside executive producer and produced newscasts
- Oversaw and edited writing for all platforms, including stories, teases, web headlines, news briefs, updates, and original articles using key metrics to drive web and social media traffic
- Reviewed broadcast and digital stories, ensuring accuracy and journalistic balance
- Coached and mentored reporters and producers on storytelling and showcasing
- Discussed the development of content strategy for enterprise, franchise, and investigative story coverage
- Conducted interviews and assisted in the final production of stories
- Worked with news director, creative services, and research director to develop new opportunities to showcase and promote station's brand
- Collaborated with marketing and sales teams to generate new revenue through sponsorships
ASSIGNMENT EDITOR/CONTENT PLANNER
KSAT-12, ABC AFFILIATE
11.2018 - 07.2019
- Presented distinctive enterprise stories and helped oversee news coverage
- Skillfully used proprietary databases, government information systems, social media, and digital tools to research and discover stories
- Submitted open records requests
- Coordinated, dispatched, and communicated with crews and helicopter for breaking news events
- Vetted incoming news tips and coordinated story gathering
- Worked with news management, producers, and digital team on content gathering and planning of coverage
NEWS PRODUCER
KSAT-12
06.2010 - 11.2018
- Former producer for weekend 10pm newscasts and weekday mornings at top-rated station
- Wrote nightly news topical promos for weekend newscasts
- Responsible for producing the weekday noon newscast, including news of the day, health, consumer, entertainment, and other newsworthy segments
- Guided and participated in daily editorial meetings where story content, social media strategy, and special projects were discussed
- Coordinated coverage of breaking news, severe weather, and other events
- Produced extended coverage and live special events for multiple platforms
- Researched and wrote stories from wires, news feeds, and interviews
- Copy edited scripts from reporters and associate producers
- Created content for digital and social media platforms, posted stories to website
NEWS PRODUCER
KABB, FOX AFFILIATE
08.2008 - 06.2010
- Oversaw the content and production of the weekday 6am hour-long morning newscast
- Coordinated morning live shots, interviews, and booked studio guests
- Generated ideas for lifestyle and entertainment segment
- Collaborated with reporters and assignment editors on story developments
NEWS PRODUCER
WVLA, NBC AFFILIATE
03.2007 - 08.2008
- Produced weekday nightly newscasts, supervised a team of reporters, associate producers, editors, and news photographers
- Managed content from strategy concepts to idea development to implementation
NEWS WRITER
KTRH-Newsradio
09.2004 - 03.2007
- Wrote local stories and wire copy for newscasts and gathered information for stories
- Conducted telephone interviews for sound bites and edited audio files for radio newscasts
- Monitored wires and scanner sources for breaking news
NEWS PRODUCER
KBMT-TV, ABC AFFILIATE
06.2002 - 09.2003
- Managed the complete preparation of two-hour long morning show
- Provided with an insight in news gathering, producing, preparing scripts, editing, and newscast development
- Shot video, conducted interviews, edited, and wrote health packages
Education
Bachelor of Arts Degree - Radio/Television, Journalism
SAM HOUSTON STATE UNIVERSITY
HUNTSVILLE, TXSkills
- ENPS System, I-News, Edius Pro 9, Final Cut Pro, Adobe Premiere Pro, Adobe Photoshop, CrowdTangle, Marketing Metrics, Axis Graphics, Social News Desk, Content Management Systems, WordPress, Social Media, Desktop Publishing, Microsoft Office, Excel
Affiliations
· Investigative Reporters & Editors (IRE)
Timeline
PRODUCER/WRITER
DAYSTAR TELEVISION NETWORK
04.2023 - Current
SUBSTITUTE TEACHER
AUSTIN INDEPENDENT SCHOOL DISTRICT
09.2022 - 12.2022
EXECUTIVE PRODUCER
KXAN-TV, NBC AFFILIATE
06.2022 - 08.2022
EXECUTIVE PRODUCER
WINK-TV, CBS/CW AFFILIATE
02.2021 - 05.2022
EXECUTIVE PRODUCER/CONTENT MANAGER
WFTX-TV, FOX AFFILIATE
07.2019 - 10.2020
ASSIGNMENT EDITOR/CONTENT PLANNER
KSAT-12, ABC AFFILIATE
11.2018 - 07.2019
NEWS PRODUCER
KSAT-12
06.2010 - 11.2018
NEWS PRODUCER
KABB, FOX AFFILIATE
08.2008 - 06.2010
NEWS PRODUCER
WVLA, NBC AFFILIATE
03.2007 - 08.2008
NEWS WRITER
KTRH-Newsradio
09.2004 - 03.2007
NEWS PRODUCER
KBMT-TV, ABC AFFILIATE
06.2002 - 09.2003
Bachelor of Arts Degree - Radio/Television, Journalism
SAM HOUSTON STATE UNIVERSITY
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