MIKAELA HOKE
Tucson,AZ
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
8
8
years of professional experience
Work History
Marketing Director
Chick-fil-A Ina at Thornydale
08.2021 - Current
- Wrote social media content to increase engagement with customers.
- Created social media marketing strategies and oversaw management of accounts.
- Engaged with and responded to online audience through relevant comments.
- Developed and implemented strategic social media marketing plans.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Posted new content for products and services when managing marketing and release calendars.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Introduced sales, promotions and other brand initiatives to gain customer loyalty.
- Organized and carried out promotional events, set up and tore down event sites and interacted with customers.
- Created experiences that drove business results and customer brand engagement.
- Stayed on top of industry-related topics, trends and tools to impact social growth and engagement.
- Built relationships and personalized future client development opportunities by collecting customer data.
- Gave out product samples to increase product sales.
Assistant Wedding Event Coordinator
J Robertson Events
08.2021 - Current
- Coordinated timelines and schedules for all parties involved, streamlining communication and reducing stress on the wedding day.
- Enhanced client satisfaction by providing exceptional wedding planning and coordination services.
- Addressed potential issues proactively, mitigating risks while maintaining a smooth event flow.
- Collaborated with cross-functional teams to create memorable experiences for each wedding celebration.
- Utilized social media platforms strategically to showcase successful events, generating increased interest from prospective clients.
- Oversaw setup and breakdown of wedding decorations and supplies.
Office Administrative Assistant
James River Church
08.2019 - 07.2021
- Monitored daily, weekly schedules and monthly calendar obligations for Sisterhood Outreach Office Director
- Arranged domestic travel, hotel and transportation needs for staff
- Monitored Cherish Kids intake forms
- Contacted volunteers via phone/email to confirm shift titles and times for events
- Tracked expenses and documented records using Microsoft Excel for our Cherish Kids Connect events
- Wrote email messages, memos and business letters for Cherish Kids and Cherish Kids Network
- Coordinated annual events: Cherish Kids Connect, college events, Designed for Life Conference
- Designed Sisterhood Nights and department activities, including set-up, food service and volunteer list development
- Coordinated meetings with other departments as needed
- Assisted with administrative tasks, including filing, answering phones and assisting with social media content.
- Wrote social media content to increase engagement with customers.
- Created social media marketing strategies and oversaw management of accounts.
- Engaged with and responded to online audience through relevant comments.
- Developed and implemented strategic social media marketing plans.
Office Assistant
Shamerrific Shine
01.2016 - 05.2019
- Administered physical and digital filing systems, keeping records well-organized and easily retrievable by team members
- Created and maintained spreadsheets and developed administrative and logistical reports
- Managed reception and lobby area greeted visitors and responded to requests for information
- Collected payments, issued receipts and updated accounts to reflect new balances
- Maintained business records by updating customer information
- Developed spreadsheets and scanned documents as needed in office
- Offered diverse clerical support to office team members, including managing correspondence, answering telephone calls and tracking documentation
- Dispersed incoming mail to correct recipients throughout office
- Prepared proposals assisted in bookkeeping and produced budget reports
- Scheduled appointments on behalf of staff members to keep office operations smooth and efficient
- Assisted with administrative tasks, including filing, answering phones and assisting with social media content
- Monitored calendars and scheduled appointments based on team members availability and established load limits
- Routed agreements, contracts and invoices through signature process
- Maintained office supplies inventory by checking stock and ordering new supplies as needed.
- Wrote social media content to increase engagement with customers.
- Created social media marketing strategies and oversaw management of accounts.
- Engaged with and responded to online audience through relevant comments.
- Developed and implemented strategic social media marketing plans.
- Posted new content for products and services when managing marketing and release calendars.
Receptionist
City Center Church
09.2016 - 08.2017
- Screened and verified visitors for identification credentials and purpose of visit to maintain security of personnel and office environment
- Took accurate messages for staff and management to facilitate open and speedy communication
- Sorted incoming mail and directed to correct personnel each day
- Directed clients to appropriate personnel to address concerns, resolve complaints or answer account-related questions
- Met incoming customers with professional approach and provided friendly, knowledgeable assistance
- Generated shipment invoices, prepared packages and set up courier deliveries for staff members
- Provided clerical support to three different pastors to improve office efficiency and enhance productivity
- Compiled and produced documents and reports and filed, copied or faxed required papers to appropriate parties
- Greeted customers, answered general questions and directed to appropriate locations
- Entered data in RealTime software to keep records of church attendee’s information
- Answered and directed incoming calls using multi-line telephone system
- Provided information to callers and drafted office emails
- Kept reception area clean and organized to offer positive first impression to every visitor.
- Wrote social media content to increase engagement
- Tracked and analyzed social media and online marketing initiatives.
- Created social media marketing strategies and oversaw management of accounts.
Education
Associate of Arts - Leadership
James River College
Ozark, MO05.2019
Diploma received -
Olathe East High School
Olathe, KS05.2016
Skills
- Organization and efficiency
- Office equipment operations
- Multi-line telephone skills
- Service-oriented mindset
- Multitasking and prioritization
- Project coordination
- Detail-oriented
- Flexible
- Microsoft Office Suite Proficient
- Tracking documents
- Data entry documentation
- Administrative operations
- Social media management
- Invoicing and billing
- Schedule management
- Client intake
- Event coordination
- Relationship Building
- Product Promotion
- Strategic Marketing
Timeline
Marketing Director
Chick-fil-A Ina at Thornydale
08.2021 - Current
Assistant Wedding Event Coordinator
J Robertson Events
08.2021 - Current
Office Administrative Assistant
James River Church
08.2019 - 07.2021
Receptionist
City Center Church
09.2016 - 08.2017
Office Assistant
Shamerrific Shine
01.2016 - 05.2019
Associate of Arts - Leadership
James River College
Diploma received -
Olathe East High School