Mikaela Karam (Malumphy)
Danbury,CT
Summary
Accomplished marketing leader known for high productivity, specializing in both B2B and B2B2C marketing operations. Excel in problem-solving, and adaptability, ensuring effective cross-functional collaboration to achieve significant growth and efficiency. Expert in marketing automation and driving data-driven campaign strategies. Demonstrated success in project and vendor management, enhancing team performance and optimizing marketing effectiveness through innovative solutions.
Overview
11
11
years of professional experience
Work History
Director, Marketing Operations & Engagement Marketing
WeightWatchers
New York, NY
01.2023 - 09.2024
- Led strategy development, KPIs, and client-facing messaging related to the leadership of the Engagement Specialists team, ensuring the team met or exceeded goals and maintained or improved client satisfaction
- Responsible for marketing automation strategy and execution of B2B2C campaigns in Braze and leadership of the B2B2C Marketing Operations team
- Owned and implemented B2B marketing automation strategy driving lead generation and qualification for sales
- Focused on nurturing, engaging and satisfying clients to drive program enrollment and optimize overall business performance
- Developed a framework for rapid experimentation that optimized our growth channels and campaigns across the full member funnel
- Utilized data to develop engagement and client success team stories to elevate their consultative client approach
- Drove and evolved marketing analytics and partnered closely with data teams to create end-to-end measurement tools evaluating the impact of member growth campaigns, in order to understand impact of channels and inform future strategy
- Owned reporting and analysis in Google Analytics & Looker resulting in business drivers at client/client segmentation level
- Strong client-facing leadership skills with the ability to interface with all levels of an organization, including C-Suite executives
Director of Marketing Operations & Growth
Kaia Health
New York, NY
04.2021 - 12.2022
- Managed B2B marketing and sales automation driving lead generation and qualification
- Supported B2B2C programs with digital and marketing automation requests that facilitated user enrollment and engagement campaigns
- Created regular monitoring reports to show how campaigns performed and contributed to a culture of feedback that strived for continuous improvement
- Established and maintained scalable processes and workflows that supported the coordination of key information and core requirements cross-functionally
- In-house channel marketing expert, with deep experience for all needs related to website, email, social media, events, smartphones, agency & PR management
- Built and managed a high-performing B2B and B2B2C Marketing Operations team
Head of Marketing Automation & Operations, Global
Trustpilot
New York, NY
04.2019 - 04.2021
- Managed marketing systems to support prospects and consumers through their journey
- Led the integration of structures with external tech stack account managers to efficiently problem solve and scale processes
- Analyzed and defined key marketing metrics and managed the process of packaging these insights into Salesforce reports and dashboards
- Ran audits that guaranteed data quality across marketing metrics and operations
- Conducted marketing reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models
- Created and maintained the annual global marketing planning and budget process
- Organized and conducted global trainings related to usage of the data and technology
Sr. Marketing Manager, NA
Getting Hired, an Allegis Group Company
Summit, NJ
01.2017 - 03.2019
- Developed content, digital and event marketing strategies and achieved sales objectives
- Managed inbound digital advertising campaigns in Google AdWords
- Implemented and managed instance of HubSpot at super admin level
- Managed invoices and budget for all marketing initiatives
Marketing Manager, Global
Allegis Global Solutions, an Allegis Group Company
Stamford, CT
08.2013 - 07.2017
- Developed global content strategy to nurture prospects and upsell customers
- Created and maintained the lead scoring process in HubSpot
- Established event website content and published email campaigns within HubSpot
- Managed the integration of HubSpot and Salesforce to track ROI and nurture leads
Education
Bachelor of Arts - Sociology & Anthropology
Fairfield University
Fairfield, CT05.2012
Skills
- Marketing leadership and management
- Data-driven campaign strategy
- Marketing automation and tech stack ownership
- Contract and vendor management
- Project management
- SOP development
- Oversee reporting
- Budget management
Timeline
Director, Marketing Operations & Engagement Marketing
WeightWatchers
01.2023 - 09.2024
Director of Marketing Operations & Growth
Kaia Health
04.2021 - 12.2022
Head of Marketing Automation & Operations, Global
Trustpilot
04.2019 - 04.2021
Sr. Marketing Manager, NA
Getting Hired, an Allegis Group Company
01.2017 - 03.2019
Marketing Manager, Global
Allegis Global Solutions, an Allegis Group Company
08.2013 - 07.2017
Bachelor of Arts - Sociology & Anthropology
Fairfield University