Mikayla Cooper

Head of all creative aspects of the company, including social media and web content creation and marketing strategy across all platforms and touch points.

• Built and executed multi-channel marketing campaigns for all Youth & Adult volleyball programs focusing on KPIs in growth and lead generation resulting in a %32 increase in sales from new customers generating $1.27M in revenue in 2023.
• Directed launch of podcast that features discussions and interviews of figures in the NYC volleyball community to create compelling storytelling fostering brand development and identity.
• Implemented process and presentation of quarterly acquisition reports that shortened the number of meetings held.
• Oversaw and mentored team of 5 social media/video coordinators and offshore data specialists in content creation, digital archive management and Hubspot marketing automation.

Former position: Marketing Coordinator, hired December 2022.

• Designed and executed weekly schedule of activities for 200 campers ages 4-12.
• Assisted the Director in daily functions of recreation program focused on engaging youth opportunities.
• Developed leadership and time management skills overseeing staff of 40+ counselors.

• Generated leaderboard visuals and graphic content for Instagram account.
• Handled statistical input for showcase and scout day results using CMS programming software.
• Studied with senior staff to develop understanding of team processes and full operational activities.
• Assisted in the organization and assembly of events and player registration.

• Produced over 30 posts for Instagram, Twitter, Facebook and LinkedIn using a cross-channel social strategy.
• Engaged audience of 1.5K followers through regular posting of relevant content.
• Developed frame and brand voice of Cortland Sport Management as confident, successful and impactful.