Summary
Overview
Work History
Education
Websites
Timeline
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Mikayla Cumberbatch

Newark,NJ

Summary

Experienced Creative Fashion Marketing professional with a strong background in social media management, content creation, and influencer marketing. Skilled in utilizing Microsoft Office Suite, Adobe Creative Suite, Airtable, and various social media platforms including Twitter, Instagram, TikTok, and YouTube Shorts. Demonstrated success in boosting social media engagement and fostering influencer partnerships.

Overview

7
7
years of professional experience

Work History

Social Media Coordinator

Foot Locker
02.2024 - Current
  • Manage a social media account with 11.9 million followers, driving high engagement through culturally relevant and trend-driven content.
  • Developed and maintained robust monthly content calendars using Airtable to align with brand campaigns and product launches.
  • Scheduled and published content across social platforms using Sprinklr, ensuring timely and consistent brand messaging.
  • Created viral video content for Instagram and TikTok using native mobile editing tools like CapCut, with several posts surpassing 500K views.
  • Executed real-time, on-site social coverage at events to drive engagement and increase brand visibility.
  • Managed community engagement and social listening across platforms, fostering brand loyalty and responding to audience trends.
  • Sourced, onboarded, and managed influencer talent for campaigns, ensuring alignment with brand voice and goals.
  • Handled influencer contracts and compliance, streamlining the approval and payment process across multiple programs.

Social Media Associate

Stadium Goods
04.2022 - 09.2022
  • Developed social media content strategies for Stadium Goods and Stadium Women's accounts on Facebook, Instagram, and Twitter which increased overall social media engagement by 25% by developing and implementing effective social media strategies that resonated with the target audience.
  • Designed visually compelling content using Photoshop which increased Instagram's engagement rate by 20% by consistently creating and publishing visually appealing content that aligned with the brand's aesthetic.
  • Scheduled and published over 50 graphics of new content for product launches and marketing campaigns by coordinating with the marketing and release calendars on a weekly basis.
  • Utilized a complex editorial calendar to plan and oversee the execution of Stadium Goods' social media content and campaigns.
  • Improved customer satisfaction rate by 10% by responding promptly to customer inquiries and feedback on social media channels.

Social Media Manager

Her Sole
01.2018 - Current
  • Leading the creative process by planning content ideas, designing visuals, and crafting compelling copy for Her Sole's social media channels and website.
  • Creating and maintaining monthly calendars for the release of new products, interviews, and editorial content.
  • Successfully growing Her Sole's Instagram following by over 1300 organic followers.
  • Maintaining consistent organic growth of 52%+ on Instagram within 6 months.
  • Enhancing website traffic by 45% in a month by creating visually appealing content that resonated with the target audience.

Education

Master of Professional Studies - Fashion Marketing

LIM College
New York, NY
01-2021

Bachelor of Business Administration - Fashion Merchandising

LIM College
New York, NY
05-2017

Timeline

Social Media Coordinator

Foot Locker
02.2024 - Current

Social Media Associate

Stadium Goods
04.2022 - 09.2022

Social Media Manager

Her Sole
01.2018 - Current

Master of Professional Studies - Fashion Marketing

LIM College

Bachelor of Business Administration - Fashion Merchandising

LIM College

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