Michael Aguilar
Salt Lake City,UT
Summary
Highly skilled Operations and Marketing Professional with extensive experience in 1) overseeing strategic and data-informed business operations, 2) talent recruitment and employee professional development, and 3) developing, implementing, and leading transformative brand campaigns. Dedicated to promoting the company culture and enhancing brand awareness to increase client bases while simultaneously leading a team of operational-savvy individuals focused on revenue growth and expense management to increase profitability.
Overview
10
10
years of professional experience
Work History
Chief Operations Officer
Mark Miller Subaru
04.2023 - Current
- Supported business growth through strategic planning and process development.
- Met customer service standards and expectations consistently by effectively communicating and actively listening.
- Streamlined company processes and procedures while enhancing customer satisfaction.
- Made decisions with broad and positive impact on security management operations.
- Raised profits by [Number]% within [Number] months through planning.
Marketing Director
Mark Miller Subaru
03.2016 - 04.2023
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Directed [Number] marketing managers and performed performance evaluations.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
Program Director
Ronald McDonald House Charities Intermountain Area
03.2014 - 03.2016
- Supervised program staff, managing and evaluating performance provide high-quality services to program participants.
- Provided ongoing direction and leadership for program operations.
- Developed and implemented program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
- Monitored program performance to identify areas for improvement.
- Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
- Communicated regularly with stakeholders, updating on progress to build support for program.
- Developed and implemented program evaluation systems to assess program impact.
- Developed [Type] program from ground up, laying out framework, and defining roles.
- Developed and recommended policies and procedures for evaluating programs.
Education
Master of Arts - Communmity Leadership
Westminster College
Salt Lake City, UT05.2013
Bachelor of Science - Business Management
University of Utah
Salt Lake City, UT08.2010
Skills
- Strategic Planning
- Budgeting and Finance
- Operations Management
- Organizational Leadership
- Marketing and Advertising
- New Business Development
- Brand Management
- Community Outreach
- Staff Management
- Staff Development
- Corporate Strategy and Development
- Executive Leadership
Accomplishments
- Achieved [Result] through effectively helping with [Task].
Additional Information
A self-proclaimed bohemian who enjoys music, theater, writing, sports, volunteerism, and politics. Most importantly, I enjoy spending time and making unforgettable memories with my partner, Kelly, and my canine companion (and best friend), Bleu.
Timeline
Chief Operations Officer
Mark Miller Subaru
04.2023 - Current
Marketing Director
Mark Miller Subaru
03.2016 - 04.2023
Program Director
Ronald McDonald House Charities Intermountain Area
03.2014 - 03.2016
Master of Arts - Communmity Leadership
Westminster College
Bachelor of Science - Business Management
University of Utah
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