Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Mike Ausec

Sales Director
Norco

Summary

Sales leader with extensive experience at Informa, specializing in new business development and strategic planning. Generated over 35 million in annual revenue through innovative partnership strategies and effective collaboration across teams. Recognized for building a strong team, key relationships and utilizing CRM expertise to enhance growth and surpass performance targets.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Director of Sales

Informa
08.2022 - Current
  • Company Overview: Infrastructure and Construction/World of Concrete
  • Dynamic sales leader with proven success managing high-performing internal and field sales teams. Consistently delivers revenue growth through strategic relationship management and data-driven decision making. Specializes in developing comprehensive sales strategies, cross-functional collaboration, and maximizing partnership value.
  • Develop and implement quarterly and annual sales and marketing strategies with company objectives
  • Lead cross-functional sales initiatives with meticulous budget preparation, target setting, and performance tracking
  • Analyze market data to identify growth opportunities and establish measurable sales goals
  • Integrate sales plans with existing systems and processes to enhance team efficiency
  • Exceeded 35+ million dollar budget each year through event/sponsorship/and digital offerings
  • Negotiated multi-year contracts with key industry partners to establish brand influence and revenue stability
  • Constantly surpass revenue and profit targets by cultivation strategic partnerships
  • Coordinated cross-divisional collaboration to create valuable cross-selling opportunities
  • Implement data-driven sales techniques based on customer feedback and market analysis
  • Leveraged CRM data and sales collateral to identify new market segments and partnership opportunities
  • Provide comprehensive oversight of sales operations including staff management, account supervision, and financial performance
  • Identify, research, and execute new market opportunities to drive successful event outcomes
  • Establish key performance indicators to maximize return on partnership investments
  • Conduct Statistical analysis to measure performance against targets and adjust strategies accordingly
  • Research and implement innovative sales methodologies to maintain competitive advantage
  • Drive continuous improvement through systematic evaluation of sales processes and outcomes
  • Infrastructure and Construction/World of Concrete

Sales Director

Informa
08.2012 - 08.2022
  • Company Overview: International Motorcycle Shows
  • Proven sales leader managing highly performing internal and field sales teams with a demonstrated ability to consistently grow sales with a focus on strengthening industry relationships. Develop and deploy quarterly and annual plans, programs and policies for company sales and marketing team – Lead cross-company sales objectives and events, with a focus on budget preparation, sales targets, and contribution objectives.
  • Statistically analyze growth opportunities, design sales goals and measure performance to achieve targets.
  • Coordinate sales and marketing with other company divisions to create cross selling opportunities while identifying KPI’s to maximize partnership investments.
  • Exceeded 2021 OEM and Sponsorship budget by 38%
  • Negotiate contracts, cultivate OEM and sponsorship clients with total annual billings of nearly $10,000,000.
  • Integrate plans with available processes, procedures, IT systems and others to increase team efficiency.
  • Research and implement successful sales techniques/strategies/tactics from customer and market feedback.
  • Maximize CRM data and sales collateral for both personal and team growth, identifying new segments, partnerships, and collaborations.
  • Supervise performance of the company’s sales unit (staff, accounts, budgets, and financials).
  • Consistently exceed revenue and profit goals by nurturing partnerships with key partners.
  • Identify, research, negotiate, and execute new market opportunities to execute successful events.
  • International Motorcycle Shows

District Sales Manager

Dominion Enterprises
01.2005 - 01.2012
  • Selected to increase online market penetration through manufacture and dealer group support within the Motorcycle, Boat, and RV industry. Established a strong presence for CycleTrader publications/portals at local motocross parks, racing events and trade shows. Managed sales activities for print and online advertising products, CRM tools, Website solution/development products, Online Reputation, and Data Management Systems.
  • Executed comprehensive strategies and marketing campaigns to expand the duration of customer relationships, enhance loyalty, stimulate account growth, and maximize profitability.
  • Successfully grew online sales by 430%.
  • Secured distribution agreements at several Southern California Motocross tracks.
  • Negotiated marketing agreements with Honda, Yamaha, Kawasaki, Suzuki, Bombardier, and Harley Davidson to develop national branding campaigns.
  • Assisted in broadening the scope of publications and portals to open marketing opportunities to new products segments including sand rails, side-by-sides, golf carts, and aftermarket accessories.
  • Managed tradeshow operations involving staffing, participation levels, and show sponsorships.
  • Executed cross sell campaigns to existing dealers and manufacturers.

District Sales Manager

AFLAC Insurance
01.1999 - 01.2005
  • Selected due to outstanding sales performance and management skills to manage all aspects of the business, including sales, marketing, operations, accounting, training, and customer service. Cultivate relationships with Center of Influences to generate new business and ensure complete customer satisfaction. Capitalized on the strengths of each member of the team to maximize productivity and improve product diversification and sales.

Southeast Region Rep

Motorcycle Safety Foundation/Motorcycle Industry Council
01.1994 - 01.1998
  • Chosen to enhance productivity through extensive training, curriculum knowledge, satisfaction-oriented customer service and excellent problem-solving skills. Fully responsible for existing and new training facilities, instructors, and equipment consignment program in the Southeast Territory.

Education

Bachelor of Arts - Business Administration, Marketing

UCI - University of California, Irvine
01.1997

Skills

  • New business development
  • Key account management
  • Partnership strategy
  • Sales management
  • Event management
  • Sponsorship development
  • Strategic planning
  • Budget oversight
  • Team leadership
  • Sales strategy
  • Market analysis
  • Revenue forecasting
  • CRM proficiency
  • Cross-selling strategies
  • Relationship management
  • Performance metrics
  • Effective communication
  • Strategic thinking
  • Problem solving

Certification

Life and Health License

References

References available upon request.

Timeline

Director of Sales

Informa
08.2022 - Current

Sales Director

Informa
08.2012 - 08.2022

District Sales Manager

Dominion Enterprises
01.2005 - 01.2012

District Sales Manager

AFLAC Insurance
01.1999 - 01.2005

Southeast Region Rep

Motorcycle Safety Foundation/Motorcycle Industry Council
01.1994 - 01.1998

Bachelor of Arts - Business Administration, Marketing

UCI - University of California, Irvine

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Mike AusecSales Director