Mike Binder

• Worked with large food manufactures selling bulk tomatoes and canned vegetables in a variety of pack sizes, including 2500lb totes, 550lb drums and 6/#10 food service cans
• Prospected & landed three large prospects during my time with One Source, totaling over 700,000lbs of bulk tomatoes annually
• Immersed myself in the Industrial Tomato Industry in a short time
• Able to discuss the different types of tomato products and correct applications with top level buyers and general managers.

• Developed 45-million-dollar profit plan for 2023/2024 as well as implementing sales and marketing objectives to reach this goal
• Trending +11.3% increase in units and +9.7% increase in profit prior to leaving company in 2024
• Managed and motivated a team of 8 Territory Sales Reps
• Including day to day goal setting and CRM management
• Helped rollout a new CRM program to the sales team
• Developed reporting package for the team that could be tracked on each person’s desktop
• Filled in for the Operations Manager for several months, while waiting to recruit a new person for the position
• This included understanding the rout system, knowing receiving protocol and day to day motivation for night warehousing and daily drivers
• Worked with General Manager to analyze monthly budget for profitability
• Including EBATA tracking, Pretax earnings, Margin management along with empowering each department to hit their individual goals.

• #2 in the Nation in securing 3.3 million in new business During Fiscal Year 2018 and 2019
• Closed several large pieces of business during the heart of covid by developing value-based relationships
• New Business included Dari Mart 33 locations, Market of Choice 11 locations, North Coast Deli Marts 16 locations, Franz Bakery Portland and Seattle
• Developed strong relationships with two large customers that have carried over to my role with BakeMark
• Leverage the relationships with both Market of Choice Grocery Store Group and Franz Bakery well negotiating business in the “Bakery World”
• Mapped all Central and Southern Oregon for potential new business
• Part of this large project was to go out and see 286 potential customers in the area to determine current market share
• Developed and implemented a “minimum profitability matrix” to determine customers that we would need to increase prices, increase penetration, decrease service or add a rental charge
• Improved the rental agreement provide for each customer to better explain minimum expectations in order to receive the merchandiser free of charge and for Arctic Glacier to hit profit expectations.

• Cemented Archon as one of the top two KEC Custom Stainless Fabricators in the Northwest in just two years
• Cultivated a strong relationship with the largest KEC and Kitchen Design Company in the Northwest
• Taking the client from $150,000 in sales to $2,300,000 in less than three years
• Developed a new revenue stream by successfully prospecting ISEC a key player in the management of large construction projects focusing on laboratories for Healthcare and Universities
• Proficient at Project Management of as many as 7 metal fabrication jobs of varying size and complexity at one time
• Landed $800,000 project for Safeway nationally for the fabrication of stainless-steel refrigerator seafood and meat display pans
• Used outside the box thinking and negotiating with a partner vendor to help with the manufacturing to hit the customers timeline.

• Designed and implemented a completely new training program for my 16 - 20 territory reps
• Used vendor support monthly to teach sales techniques and improve industry product knowledge
• Developed solid marketing strategies for two districts of 8 - 10 reps in Washington and Oregon
• This resulted in increased sales of 32% and gross profit increase of 20% for FY 2014
• Culminated in finishing #1 out of 35 OPCO’s nationally
• Developed strong relationships with customer base using a business review format that centered on helping the customer grow their business
• FY 2014 Performance Foodservice Vice President of the Year nationally
• Finishing the year with the best year-over-year increase in new business, sales, gross profit growth in the corporation.

Over 16 years with a fortune 50 company. Learned the industry as a buyer for 4 years. Before moving into National accounts 3 years. Promoted to District Manger 4 years and finally Regional and Director of Sales managing over 110 reps and 12 districts. Nearly 17 years in total .