Director of Marketing
Renlita Doors North America, LLC.
- Built a new marketing department from the ground up including organic social media, PPC, search, targeted display, and various print ads and trade shows for $15 million/year custom architectural products manufacturer
- Successfully navigated multiple severe economic challenges in the immediate wake of COVID and the following economic recessions specifically challenging to both manufacturing and construction industries
- Result: Immediate turnaround and massive revenue growth every year except 2023 due to marketing budget cuts & slowdown in construction
- Implemented simple and complex lead generation forms, tailored landing pages and associated automated emails, workflows, and tracking including visual KPI dashboards for reporting various metrics across brands using low-cost and scalable products
- Result: Increasingly accurate, real-time analytics & nimble teams
- Created, updated and maintained all websites under the company umbrella including www.RenlitaUSA.com, www.EVO-Doors.com, and www.ClarityCloudSupport.com including overseeing javascript based development projects for analytics, quoting, automation, and web-based subscription product developments
- Result: YoY increases in traffic, leads, quotes & sales
- Launched multiple new brands and products exceeding first year goals easily while also influencing product design and functionality to reach larger markets
- Result: Award winning new brand that vastly outpaced all expectations
- Designed and implemented new web-based and in-person education courses for our target market via AIA accredited CES courses
- Result: Immediate and sustained 330% increase in credits issued & projects in which our products were specified.
