Summary
Overview
Work History
Education
Skills
Timeline
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Mike Cahill

Seattle,WA

Summary

An imaginative marketer with a deep appreciation for the outdoor industry offering 5+ years of professional experience in content marketing, ecommerce, video production and photography.

Overview

5
5
years of professional experience

Work History

Creative Content Specialist

Outdoor Research
Seattle, WA
05.2023 - Current
  • Managing in-house studio and coordinating all e-commerce photography needs for Outdoor Research's domain and retailers alike. (REI, Backcountry, Evo, etc.)
  • Creating detailed shot lists to communicate brand standards and technical product features with photo vendors for 6+ seasons.
  • Acting as a liaison between creative teams, product managers, e-commerce, and photo vendors to ensure that all products are planned, photographed, tagged, and assigned accurately to our digital asset management system.
  • Remedying any issues that arise throughout seasonal photo production in regards to outfitting, SMS discrepancies, product data, and more.
  • Filming and editing content for social media with a collective audience of over 500,000, both paid and organic.
  • Working with athletes and media partners to ensure we had all assets needed for multi-platform ad campaigns, as well as our website and social media accounts.
  • Setting up and breaking down any and all equipment necessary for production, in studio and on location.
  • Assisting in the preparation and execution of trade marketing events such as Crankworx, Sea Otter Classic, and TRE (The Running Event - Austin, TX).

Product Operations Specialist

Outdoor Research
Seattle, WA
11.2022 - 05.2023
  • Coordinated all online merchandising efforts to best depict technical benefits, and features of the product to support online conversion.
  • Set up seasonal product listings and ensure accurate SKU level details and imagery are reflected on the website to drive in-season sales.
  • Utilized Adobe Creative Suite to edit images through retouching, cropping, color correcting, and general photo manipulation.
  • Managed ongoing disciplines for programs related to product reviews and user-generated content.
  • Worked closely with Email Marketing Specialist to support the editorial calendar and any ongoing email and newsletter campaigns in Listrak.
  • Assisted in the preparation and execution of seasonal content flips, promotions, and events.
  • Troubleshot any and all merchandise-related issues for product and customer service teams.

Content Marketing Coordinator

Redfin
Seattle, WA
08.2019 - 11.2021
  • Managed the process of building, optimizing and expanding SEM campaigns to connect customers with Redfin's tools and services, ultimately driving more people to rent homes with Redfin.
  • Worked cross-functionally with other marketing specialists, data analysts, and web developers to set up and launch campaigns.
  • Created cohesive digital content strategies across performance marketing channels.
  • Leveraged strong understanding of technical SEO to write topically relevant content and optimize old content to increase rankings in Search Engine Result Pages.
  • Used programs like Moz, Ahrefs, Google Analytics, and Botify to provide weekly reporting on site KPIs like keyword rankings, organic sessions, bounce rate, click-through rate, backlinks, page speed, etc., and provided suggestions for 200k+ SEO pages.
  • Used a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.

Education

Bachelor of Arts - Marketing

Washington State University
Pullman, WA
05-2019

Skills

  • Digital Marketing
  • Content Strategy
  • Vendor Management
  • Cinematography
  • Adobe Creative Suite
  • Ecommerce Photography

Timeline

Creative Content Specialist

Outdoor Research
05.2023 - Current

Product Operations Specialist

Outdoor Research
11.2022 - 05.2023

Content Marketing Coordinator

Redfin
08.2019 - 11.2021

Bachelor of Arts - Marketing

Washington State University

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Mike Cahill