Summary
Overview
Work History
Education
Skills
Timeline
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Mike Cash

North Sioux City,SD

Summary

Dynamic Sales Director with a proven track record at Siouxicidechoppers, excelling in sales strategies and relationship building. Achieved significant sales goals through innovative market trend analysis and effective negotiation expertise. Recognized for fostering a culture of continuous improvement, enhancing team performance, and driving customer satisfaction through exceptional service.

Overview

34
34
years of professional experience

Work History

Sales Director

Siouxicidechoppers
07.2017 - 02.2025
  • Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
  • Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Utilized consumer trends to shape sales approaches.
  • Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
  • Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
  • Launched successful marketing campaigns that generated an influx of qualified leads for the sales team to pursue further.
  • Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
  • Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Parts Specialist

Roosters Harley Davidson
05.2012 - 01.2017
  • Issued parts to technicians to complete customers' repairs.
  • Served customers in-store and by telephone to answer questions and place orders.
  • Collaborated with service technicians to identify required parts for repairs, minimizing delays and enhancing productivity.
  • Provided exceptional customer service by promptly responding to inquiries, resolving issues, and consistently going above and beyond to exceed expectations.
  • Conducted thorough research on complex parts inquiries, ensuring accurate information was provided to customers and colleagues.
  • Maintained current knowledge of manufacturers' options and parts availability to offer expert support.
  • Tracked parts use and charged items to customer accounts for billing.
  • Processed returns and exchanges promptly, addressing customer concerns while adhering to company policies.
  • Increased customer satisfaction by efficiently managing parts inventory and ensuring timely delivery of orders.

Mechanical Technician

United States Army
04.1991 - 01.1995
  • Resolved mechanical issues using both technical and manual skills.
  • Assembled and disassembled equipment to perform repairs and maintenance.
  • Frequently diagnosed mechanical problems and determined how to correct issues.
  • Maintained clean and organized work area to easily locate repairing tools and equipment.
  • Monitored equipment performance to confirm proper and efficient function.
  • Inspected and tested equipment, machinery and components to diagnose issues, recognize defects, and determine appropriate repairs.
  • Identified mechanical problems and determined best solutions for correction.
  • Followed guidelines while performing maintenance and repairs to prevent work-related injuries.
  • Ensured safe working environment through strict adherence to safety protocols and guidelines.
  • Performed troubleshooting, diagnosis, and repair of Type equipment.

Education

Thomas Jefferson High School
Council Bluffs, IA
07.1988

Skills

  • Sales strategies
  • Networking and relationship building
  • Presentations and public speaking
  • Goals and performance
  • Sales expertise
  • Vendor management
  • Sales presentations
  • Negotiation expertise
  • Order management
  • Competitor analysis
  • Business development and planning
  • Market trend analysis

Timeline

Sales Director

Siouxicidechoppers
07.2017 - 02.2025

Parts Specialist

Roosters Harley Davidson
05.2012 - 01.2017

Mechanical Technician

United States Army
04.1991 - 01.1995

Thomas Jefferson High School

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Mike Cash