Summary
Overview
Work History
Education
Skills
Certification
Education and Training
Personal Information
Timeline
Generic

Mike Cerny

Moorpark,CA

Summary

Results-oriented California Market Manager specializing in Sales Monitoring, Team Building, and Budget Management. Demonstrated success in optimizing operational efficiency and fostering robust customer relationships to accelerate sales growth.

Overview

20
20
years of professional experience
1
1
Certification

Work History

California Market Manager

Garrison Brothers Distillery
02.2022 - 08.2025
  • Increased market share by leveraging emerging trends in local markets.
  • Streamlined internal processes to enhance operational efficiency and reduce costs.
  • Cultivated new customer relationships to achieve sales goals.
  • Developed annual programs for key retailers to boost e-commerce engagement.
  • Enhanced brand visibility through targeted on-premise and off-premise accounts.
  • Managed promotional events to engage customers and showcase products effectively.
  • Oversaw budget allocations for marketing initiatives ensuring effective resource use.
  • Established distributor relationships to optimize supply chain processes.

Assistant District Manager

RNDC
01.2020 - 02.2022
  • Delegated daily tasks to optimize team productivity and set clear priorities.
  • Mentored staff through hands-on leadership to achieve targets and enhance skills.
  • Coached employees on performance strategies and customer relations improvement.
  • Provided guidance to new hires on company programs and policies.
  • Addressed internal and external issues daily, implementing strategic resolutions.
  • Reviewed employee performance, delivering constructive feedback for improvement.
  • Assisted in training new employees regarding company operations and procedures.
  • Facilitated communication between management and staff to enhance workflow.

Assistant Division Manager

Youngs Market
10.2012 - 01.2020
  • Supervised team of six personnel, delivering consistent and effective job training.
  • Forecasted sales and allocated resources, boosting productivity metrics by 10%.
  • Identified client needs and introduced targeted services for optimal solutions.
  • Motivated employees to contribute ideas and provide constructive feedback.
  • Represented integrity and professionalism, serving as a mentor and role model.
  • Leveraged leadership skills to identify deficiencies and improve policies and procedures.
  • Supported implementation of marketing strategies for successful product promotions.
  • Resolved complex strategic issues to advance organizational objectives.

Territory Sales Manager

Southern Wines & Spirits
01.2009 - 10.2012
  • Identified sales opportunities by effectively showcasing products and services to prospective clients.
  • Analyzed market potential to devise targeted sales strategies and call plans.
  • Increased division performance by expanding territory customer base and enhancing profit margins.
  • Developed and executed innovative sales strategies to refresh product lines.
  • Educated clients on product features and usage to ensure optimal service delivery.
  • Researched data trends and analyzed reports to inform effective sales strategies.
  • Resolved customer issues promptly, ensuring satisfaction and retention.

Key Account Manager Pernod Ricard Brands

Southern Wines & Spirits
01.2006 - 10.2010
  • Managed key enterprise account, overseeing sales, contracts, negotiations, and reporting.
  • Cultivated client loyalty through proactive management and exceptional service quality.
  • Facilitated strategic planning for effective penetration of key accounts.
  • Aligned services with individual needs by overseeing key account management.
  • Provided retailers with updates on new and existing promotions to drive engagement.
  • Maintained strong working relationships with retailers and representatives to foster collaboration.
  • Communicated promotional information to retailers, enhancing product visibility and sales.
  • Conducted regular calls with retailers to discuss needs, resolve issues, and introduce new products.

Education

Associate of Arts - Criminal Justice

Moorpark College
Moorpark, CA
6 2004

High School Diploma -

Moorpark High School
Moorpark, CA
6 2001

Skills

  • Sales monitoring and forecasting
  • Product and service expertise
  • Project planning and management
  • Performance evaluation and tracking
  • Team building and development
  • Problem resolution strategies
  • Technical proficiency in tools
  • Goal setting and achievement
  • Scheduling and coordination
  • Budget management strategies
  • Recruitment and hiring processes
  • Complex problem solving skills
  • Work planning and prioritization
  • E-commerce strategy development
  • Relationship building techniques

Certification

  • WSET Wine Level I, WSET Certifcation - 2020

Education and Training

other,other

Personal Information

Timeline

California Market Manager

Garrison Brothers Distillery
02.2022 - 08.2025

Assistant District Manager

RNDC
01.2020 - 02.2022

Assistant Division Manager

Youngs Market
10.2012 - 01.2020

Territory Sales Manager

Southern Wines & Spirits
01.2009 - 10.2012

Key Account Manager Pernod Ricard Brands

Southern Wines & Spirits
01.2006 - 10.2010

Associate of Arts - Criminal Justice

Moorpark College

High School Diploma -

Moorpark High School

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