Mike Delgadillo
Germantown,MD
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer base. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 18+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
19
19
years of professional experience
Work History
MARKETING MANAGER
MID-ATLANTIC & PUERTO RICO
Washington, DC
01.2014 - Current
- Plan and implemented marketing campaigns that support the market sales goals and function
- Directly worked with sales teams of 40+ to identify new marketing opportunities, regular marketing activity reports/recaps for sales organization on marketing activity
- Work individually as well as on a team in recommending action, scheduling, and planning projects, estimating cost, and managing projects to completion
- Responsibilities include coordinating trade show activities, website development, digital marketing campaigns, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results
- Provide market level insight to Brand, Advertising, Retail Merchandising, Creative, Base Management, Competitive Intelligence and Public Relations
- Track marketing campaigns to evaluate results and provide recommendations for future marketing campaigns. With recent Q4 2021 10% Sales increase Year of Year.
- Leverage local market knowledge and relationships to capitalize on unique media, events, and sponsorship opportunities
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Executed optimal sales strategies to achieve commercial goals for target market.
MARKET – REMOTE ADVISOR AHA TRAINER
APPLE INC TRAINER, DC
01.2013 - 01.2014
- Apple AHA support for full lineup of products (i.e IPhones, iPads, MacBooks, and desktop Macs)
- Managed a team that executed 200+ technical calls per daily period
- Point of contact for technical support, customer service, troubleshooting, and support and trainings for internal employees
- As well as and non-employee customer clientele
- Support iOS and OSX products
- Responsible for building relationships with Team Lead advisors and Team Managers
- Provide technical assistance and remote support
- Provide technical feedback for training Scope of Support
- Trainer (new and cross over support)
- Continuing education evaluator
- Trained in Internal ticketing system for remote support
- Received consistently high level above satisfactory proficiency metric while employed
- Provided input on process improvements related to maintenance and repair activities
- Performed routine tasks as directed such as work orders, trouble tickets, and first-level troubleshooting.
AREA TECHNICAL SERVICE & REPAIR SUPERVISOR
SPRINT NEXTEL SRSS, SRSS
, VA
11.2005 - 01.2013
- Service & Repair Support Supervising (SRSS) Manager provided support for MD, DC and Virginia market
- Supported Full-Service Company Owned and Indirect channel ASCs locations
- Through infield focus on technical training, operational performance, systems, processes, metrics and tools support
- Managed over 40+ Retail locations and over 100 technicians in direct and indirect channels
- Worked with Store managers, District and Regional Directors with various market sales/service objectives
- Provided in-class ongoing training; initial new hire training as well as ongoing trainings, area point of contact for all communications relating to products, services, methods and procedures and Customer Service-related escalations
- Relationships with various vendors such as LG, Samsung, HTC, Apple, Motorola, Blackberry etc
- Managed revenue calendars for payments of vouchers and was top in class exceeding sales goals
- Performed Audits for Indirect channel payment vouchers, e-tickets, fraudulent practices, methods and procedures, safety, and Customer Proprietary Information
- Managed monthly and quarterly budgets for individual store and total areas
- Monthly Performance Cycle to Success Strategic Meetings
- Hosted regional weekly conference calls to support field staff, metric updates, and drive sales/service
- Helped developed audit guidelines and analytical procedures in consideration of fraud risk factors
- Managed team of employees, overseeing hiring, training, and professional growth of employees
- Collaborated with team members to achieve target results
Marketing Lead
MOSAIC SALES SOLUTIONS, 6051 N
IRVING, TEXAS
08.2002 - 12.2004
- National Retail) Best Buy Pilot Program
- Helped manage and exceeded monthly and quarterly sales goals
- Prepared complex reports for employee goals
- Authored professional correspondence to employees
- Lead in sales, marketing, and training with various Telecommunications providers such as AT&T, Verizon, T-mobile, and Sprint product and services
- Test program/contract with Best Buy that included unbiased sales environment to fit and solidify costumer needs, successful trial which later became permanent in Best Buy and now called Best Buy Mobile
- Assisted with marketing for Best Buy road shows and events in MD, VA, and DC
- Worked with various Product and Company representatives such as Motorola, Samsung, HTC, Sanyo Palm and LG electronics
- AT&T, Verizon, T-Mobile, and Sprint
Education
Some College (No Degree) - INFORMATION SYSTEMS ANALYST
MONTGOMERY COLLEGE
High School Diploma - undefined
WHEATON HIGH SCHOOL
2002
Skills
- Marketing & Advertising Strategy Development
- Verbal and Written Communication
- Relationship Building
- Project Management
- Budgeting and Allocation
- Microsoft Office & Adobe Suite
- Training and Development
- Staff Management
- Campaign management
- Budgeting and Allocation
Accomplishments
- Received “Pinnacle Club Award” for SRSS Top Producing Revenue .
- Supported Nextel Transition that resulted in a 150% increase in customer engagement.
- Supervised team of 110 staff members.
- Collaborated with team of 11 in the development of "Project 4.0" nationally.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
MARKETING MANAGER
MID-ATLANTIC & PUERTO RICO
01.2014 - Current
MARKET – REMOTE ADVISOR AHA TRAINER
APPLE INC TRAINER, DC
01.2013 - 01.2014
AREA TECHNICAL SERVICE & REPAIR SUPERVISOR
SPRINT NEXTEL SRSS, SRSS
11.2005 - 01.2013
Marketing Lead
MOSAIC SALES SOLUTIONS, 6051 N
08.2002 - 12.2004
Some College (No Degree) - INFORMATION SYSTEMS ANALYST
MONTGOMERY COLLEGE
High School Diploma - undefined
WHEATON HIGH SCHOOL