MS Excel
Mike Dietrich
Chevy Chase,MD
Summary
Strategic and hands-on marketer with 20+ years of experience driving revenue growth for leading SaaS and subscription-based businesses. Scaled processes, teams and technology through organic growth and M&A to deliver ~$1B in annual bookings. Skilled at translating technology innovation into narratives and programs that drive customer acquisition, expansion, and LTV growth. Experience leading through both EBITDA-focused and hyper-growth business cycles.
Overview
28
28
years of professional experience
Work History
Vice President — Event & Hospitality Cloud Marketing
CVENT
McLean, VA
01.2024 - Current
- Company Overview: Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
- Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
Vice President — Event Cloud Marketing
CVENT
McLean, VA
09.2019 - 01.2024
- Company Overview: Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
- Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
Senior Director — Event Cloud Marketing
CVENT
McLean, VA
09.2015 - 09.2019
- Company Overview: Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
- Increased revenue 6x, from $142M to $868M
- Promoted and expanded role to create business value across multiple business units
- Lead a global team of 40+ marketers to drive awareness, engagement, revenue, and lifetime value for cloud-based solutions portfolio
- Manage a $65M marketing budget
- Scaled global marketing function – Built Product, Vertical, Customer Marketing, Sales Enablement and Content Marketing functions to drive growth from an increasingly broad product offering
- Sharpened and repositioned the offering, resulting in Industry leading per-product revenue across all product lines except one
- Built verticalized go-to-market model, evolving the team into an audience-centric, solution focused GTM engine, unlocking new buyers and segments
- Deployed targeted messaging across Web, Sales, Client Services and Demand Generation channels, resulting in YoY revenue growth and industry leading ARR across 7+ target verticals
- Established category leadership: Led Analyst Relations strategy and execution, resulting in consistent 'Leader' status in Gartner Magic QuadrantTM and Forrester WaveTM reports
- Orchestrated major global rebrand, establishing consistent brand identity and product architecture
- Engaged premier agency in defining naming strategy and organizing products under solution sets
- Upleveled content marketing strategy, delivering low-cost awareness and lead generation
- Efforts generate 1M blog visits, 1B+ SEO impressions and 12M SEO clicks annually, with branded web properties ranking on page 1 for over 118,000 keywords in the past 12 months
- Generated 200K+ leads annually, boosting lead conversion, with 88%+ marketing contribution by developing and deploying targeted program mix that drove engagement, leads, pipeline, and bookings to meet bookings targets
- Boosted marketing productivity 22%+ YoY (bookings per head) while reducing percentage of marketing expense to 6.6% – below B2B industry average of 8.6% per Gartner
- Drove key customer engagement programs such as Community Platform to engage with 53K+ users, Cvent Academy which trained 45K+ professionals, and Advocacy program to generate more than 6K key influencers
- Recognized as Cvent Marketer of the Year (2018)
- Global leader in enterprise event management and hospitality SaaS solutions; 24K customers and 5,000+ employees
Sr. Director — Solutions Marketing, Higher Education, Corporate & Government
BLACKBOARD
Washington, D.C.
10.2013 - 09.2015
- Company Overview: Global leader in teaching-and-learning enterprise technology and educational services; $670M+ in annual revenue
- Directed marketing strategy and programs for product, solution, service, and partner portfolios representing 50%+ of total revenue
- Responsible for the creation and execution of go-to-market strategies to drive profitable growth for the largest division (North American Higher Ed) of the world's leading Education Technology company
- Achieved revenue targets of $350M+ annually by partnering with sales, product, and client services leaders to create and execute market transformation plan that drove customer acquisition and retention
- Drove the internal and external transformation from product to solution-based marketing, repositioning a world class product portfolio into a cohesive set of solutions that provided unique value to both installed base and greenfield segments
- Developed evergreen and in-quarter campaigns and programs to deliver annual and in-quarter lead, pipeline coverage and new and renewal sales for a portfolio of SaaS software, consulting, and service -based offerings
- Guided the development of all aspects of campaign strategy and assets, including campaign targets, buyer persona and buyer journey documentation, stage-based content, and channel/tactic selection, including, inbound, outbound, media, events, social, blogs, etc
- Global leader in teaching-and-learning enterprise technology and educational services; $670M+ in annual revenue
Sr. Director, Mobile and Web
SIRIUS XM SATELLITE RADIO
01.2007 - 01.2011
- Company Overview: Leading broadcast media organization that generates $1.1B+ in annual revenues
- Responsible for the management and expansion of SiriusXM’s mobile and web product lines, leveraging SiriusXM’s content and technology to drive subscriber and revenue growth and improve customer retention
- Transformed IP distribution of content from a niche offering into a core corporate asset through new product development, repositioning the digital media offer and focused marketing
- Leading broadcast media organization that generates $1.1B+ in annual revenues
Director, Global Platforms | Sr. Manager, Product Planning | Sr. Manager, Program Management
SPRINT NEXTEL COMMUNICATIONS
01.1999 - 01.2007
- Company Overview: $40B, Fortune 40 organization and leading global provider of telecommunications products / services
- Directed global business development, channel strategies, and sales efforts to extend SprintNextel’s differentiated products and services to international markets
- Evangelized, implemented, and managed best-in-class product development and portfolio management processes and PMO to govern $500M in annual product development spend
- $40B, Fortune 40 organization and leading global provider of telecommunications products / services
Associate, Telecommunications Planning
BOOZ | ALLEN | HAMILTON
01.1997 - 01.1999
- Company Overview: Advanced Technology Consulting with $10B+ in revenue and 34,000+ employees
- Directed scenario planning for the allocation of $500M in federal funding to support development and deployment of electronic surveillance solutions for wireless networks
- Grew client billings by 20% year over year
- Advanced Technology Consulting with $10B+ in revenue and 34,000+ employees
Education
Master of Business Administration - with Distinction
GEORGETOWN UNIVERSITY
Washington, DCBachelor of Arts - Political Science And Economics
CONNECTICUT COLLEGE
New London, CT, VASkills
- Global Marketing Strategy
- Product & Solution Marketing
- GTM Strategy & Execution
- Customer Acquisition
- Expansion & Retention
- Lead Generation
- Content Marketing
- SMB
- Mid-Market
- Enterprise Segments
- Positioning & Messaging
- Vertical Marketing
- Sales Enablement
- Events
- Analyst Relations
- Community and Advocacy
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Company CultureWork-life balanceQuote
Growth is incompatible with comfort
Software
MS Powerpoint
MS Word
Beautifulai
Multiple AI platforms
Interests
Trail running
High Altitude Mountaineering
Travel
Reading (History)
Skiing / Hiking
Timeline
Vice President — Event & Hospitality Cloud Marketing
CVENT
01.2024 - Current
Vice President — Event Cloud Marketing
CVENT
09.2019 - 01.2024
Senior Director — Event Cloud Marketing
CVENT
09.2015 - 09.2019
Sr. Director — Solutions Marketing, Higher Education, Corporate & Government
BLACKBOARD
10.2013 - 09.2015
Sr. Director, Mobile and Web
SIRIUS XM SATELLITE RADIO
01.2007 - 01.2011
Director, Global Platforms | Sr. Manager, Product Planning | Sr. Manager, Program Management
SPRINT NEXTEL COMMUNICATIONS
01.1999 - 01.2007
Associate, Telecommunications Planning
BOOZ | ALLEN | HAMILTON
01.1997 - 01.1999
Master of Business Administration - with Distinction
GEORGETOWN UNIVERSITY
Bachelor of Arts - Political Science And Economics
CONNECTICUT COLLEGE
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