Mike Elenterio

Core Clients: NBC, HBO, The New York Mets, AT&T

• Strategic lead for Giant Spoon's NBC account, servicing the brand as its strategy agency of record. Responsibilities include managing a team of seven strategists to deliver strategic direction and planning for all current programming, upcoming series, and existing franchises
• Lead and implemented the campaign strategy for HBO's House of the Dragon Season 2 promotions, including CGI content, real-life banners across iconic NYC establishments, small business partnerships, and placing the dragon Vhagar on top of the Empire State Building
• Co-lead Giant Spoon's AT&T account, providing experiential strategy for customer appreciation activations such as the brand's PAX West experience
• Collaborate with cross-agency teams to deliver high-impact strategies and activations that successfully grow our client's business

Core Clients: Samsung Global, Verizon, Ally Bank, Michael's

• Created disruptive strategies that integrated platform, consumer, and cultural trends, behaviors, and insights
• Lead a multidisciplinary team including brand strategy, connections strategy, marketing sciences, and creative
• Developed user journeys, content ecosystems, rollout calendars, tactical briefs, and creative briefs for social and digital campaign executions
• Conducted research to identify opportunities to grow my clients' business and foster community engagement
• Built and evangelized online communities to shift brand perception and grow brand loyalty
• Represented R/GA as strategic and social lead for clients
• Founded and served as co-chair of R/GA's LGBTQ+ Network to ensure inclusive and accurate representation of queer people in agency work and internal policies