Mike Garrett
Digital Strategist | Web Architect | Systems Integrator
Dallas,TX
Summary
Executive-level digital strategist and systems architect with 15+ years of experience transforming outdated infrastructures into automated, revenue-generating ecosystems. As Founder of Axiom Web Control and Strategic Solutions Director at Centera Tech, I specialize in aligning marketing strategy, operational efficiency, and modern web technologies to drive sustainable business growth.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Director of Strategic Solutions (Contract)
Centera Tech
01.2024 - Current
- Oversaw the company’s digital transformation strategy including funnel development, CRM optimization, and UX enhancements. Partnered with executive leadership to align technical growth with operational efficiency and long-term scalability.
Founder, Lead Digital Strategist & Technology Architect
Axiom Web Control
01.2013 - Current
- Built and scaled a digital firm specializing in web architecture, lead generation, and reputation marketing. Led AWS migrations, SEO performance upgrades, and developed automation tools including a proprietary lead-capture app. Designed digital infrastructures and marketing systems for service-based businesses that improved conversions and shortened sales cycles.
Project Manager (Contract)
JLM Electric Services LLC
01.2022 - 01.2024
- Directed operations and client delivery across electrical service contracts. Installed internal SOPs, launched the company's full digital presence, and supported customer acquisition through CRM tools and sales team infrastructure.
Education
Associate of Arts -
Trinity Valley Community College
01.1992
Skills
Web Development (HTML, CSS, JS, PHP)
WordPress & CMS Architecture
AWS Hosting & Cloud Migrations
Website Speed Optimization (UX/UI, Lazy Loading, Mobile-First)
SEO: Technical, On-Page, and Off-Page
Google Search Console, Analytics, and Tag Manager
Funnel Architecture & Optimization
Reputation Marketing & Review Generation
Niche Targeted Ads (Facebook, Google)
Email Marketing Automation & CRM Integration
Content Strategy & Blogging for SEO
Google Business Optimization & Local Visibility
Customer Acquisition & Retention Strategy
SOP Development & Process Optimization
Contract Negotiations & B2B Partnerships
Sales Infrastructure for Field Teams
Cross-Functional Leadership & Team Management
Visual Web Identity & Brand Storytelling
Social Media Strategy & Execution
Audio Production & DJ Services (Event Industry)
Video Messaging for Online Engagement
Problem-solving
Project management
Operations management
Team management
Certification
Green Belt – Six Sigma: Process Optimization & Quality Control
Executive Competency Profile
- Technical Infrastructure & Systems
- Server Architecture & Deployment (Apache, NGINX, cPanel, DNS Configuration)
- Cloud Hosting & Migration (AWS, SiteGround, GoDaddy, HostGator)
- Web Security, SSL Integration & Platform Hardening
- WordPress CMS Customization + Multisite Environments
- API Integrations & Workflow Automation
- AI Integration & Emerging Tech
- Applied AI for Business: ChatGPT, Jasper, Notion AI
- AI-Enhanced Marketing Workflows: Content Generation, CRM Intelligence
- Development of Custom GPTs & Business Automations
- Prompt Engineering for Marketing, Branding & Client Experience
- Marketing Strategy & Revenue Growth
- Multi-Channel Marketing Strategy (Organic + Paid)
- Digital Positioning, Offer Development, and Conversion Optimization
- Lifecycle Marketing (Awareness → Acquisition → Retention)
- Data-Driven Decision-Making (Analytics, Heatmaps, CTRs, Bounce Reduction)
- Local SEO & Reputation Strategy
- Brand Development & Story-Driven Content Architecture
- Sales Leadership & Customer Growth
- Full Funnel Design (Lead Magnet → Tripwire → Core Offer → Upsell)
- CRM Design + Sales Pipeline Optimization
- High-Ticket Offer Structuring & Positioning
- Cold-to-Warm Client Onboarding Systems
- Strategic Partnership Development & Contract Sales
- Direct Response Copywriting for Offers, Landing Pages & Sales Campaigns
Six Sigma
Green Belt - Certified in data-driven process improvement methodologies focused on eliminating inefficiencies and reducing operational errors. Applied Six Sigma principles to streamline workflows, increase output quality, and improve consistency across digital project delivery. Proficient in DMAIC (Define, Measure, Analyze, Improve, Control) frameworks for both marketing systems and business operations.
Timeline
Director of Strategic Solutions (Contract)
Centera Tech
01.2024 - Current
Project Manager (Contract)
JLM Electric Services LLC
01.2022 - 01.2024
Founder, Lead Digital Strategist & Technology Architect
Axiom Web Control
01.2013 - Current
Associate of Arts -
Trinity Valley Community College