Michael Green
Art Director
Queens,NY
Summary
Creative Designer with 8+ years of experience driving brand awareness, user experience, and consumer engagement for renewed brands and diverse industry clients. Proven track of success in developing highly interactive, user-centric web design, motion graphics, and print and digital media collaterals that excite consumers and grow iconic brands.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Senior Creative Designer
The Greater Allen Cathedral of New York
Queens, NY
08.2018 - 04.2021
- Strengthened brand identity by directing creative planning across all marketing mediums, decreasing project costs by 30%, and increasing brand awareness by 40%
- Administered cross-functional project teams of 3+ members to create effective advertising concepts for projects involving budgets up to $3,000
- Delivered creative excellence across variety of mediums, including web/interactive and mobile channels, social media that boosted client Church Ministry sales by 25% within 6-12 months
- Continually achieved higher conversion and retention rates by optimizing UI of websites, microsites, and landing page email blasts
- Developed brand and communication messaging initiatives from research to execution, creating design themes, Presentations and graphics focused on B2B, and print marketing for Greater Allen Cathedral of New York.
- Cultivated professional working relationships with merchandising and sales departments, suppliers and clients.
Remote Art Director
Trendy Fashion
Aberdeen Proving Ground, United Kingdom
01.2017 - 06.2018
- Direct team of 2+ designers and copywriters to enhance brand awareness and deliver creative excellence.
- Lead overall ideation, coordination, and development of all creative assets on projects, including social media ads, radio, print ads, website design, and trade show collateral.
- Render solid creative vision and concept design expertise for retail contracts, driving brand awareness and company growth by 20% for Trendy Fashion.
- Deliver guidance in all aspects of campaign creation from concept through on-time and on-budget completion of multiphase projects.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Contributed to creative process through original ideas and inspiration.
- Presented concepts, copy and art during internal and client reviews.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Used coordination and planning skills to achieve results according to schedule
- Put together videos for social media, advertising and informational purposes
Freelance Art Director/Graphic Designer
Grayson Magazine
New York, NY
01.2015 - 12.2016
- Designing print and web-related Design for Grayson Magazine website and Print Marketing collateral
- Organizing and managing all database artwork and production files
- Compose layouts for 4+ color ads, brochures, and collateral materials, and create logos, chart work, and line art
- Manipulate photographs for basic comp work such as scanning, silhouetting, and Re-touching, Directing Still life Photography and pinup Models
- Prepare all digital files for submission to print vendors (pre-press) in conjunction with Production Department.
- Provide GS assistance for all aspects of new business presentations including slides, posters, and leave-behind materials.
- Coordinate efforts with other members of Graphic Services Department, as well as Art department and Traffic department, on communicating and updating information as necessary to ensure successful completion of assignments and resolution of concerns.
- Successful launch of Grayson Magazine, event Calendar, and Website launch and Redesign.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Developed print materials such as brochures, banners and signs.
- Put together videos for social media, advertising and informational purposes
Graphic Designer/Accessories and Package Design
Mz Berger & Company
Long Island City, NY
01.2012 - 12.2013
- Graphic Designer for, Illustration, Packaging, and Accessories Worked with licensed brands such as Disney, Nickelodeon, Mattel, and Marvel, collaborating with team of designers in fast-paced environment, sketching concepts to final vector renderings in illustrator and Photoshop, Image editing Designing watches and clocks, and other accessories packaging.
- Image and file optimization, also working with spot and Pantone colors, Communicating with overseas manufacturers with outlook express for molding of accessories in pre-production stage, and Creating presentation boards with foam boards and presentation materials.
- Key Roles: Graphic design, Illustration, Sketching, Cutting, and making Cads and Trend Boards, Creating presentation boards and display mock-ups. Communicating and collaborating with senior-level staff and production staff.
- Completed in-depth product design tests using updated software tools.
- Worked with clients to gather and define requirements, establish scopes and manage project milestones that help increased accessories art mockups from 2-10 day.
- Created designs and collaborated with technical team to complete projects.
Multimedia Designer/ Motion Graphics
Oddcast
New York, NY
08.2010 - 12.2011
- Managed digital archives to maintain organized file management system of images and video clips.
- Optimized and re-cut image and video files by identifying clips, editing and encoding videos and pulling screengrabs.
- Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
- Managed several lucrative projects simultaneously and delivered each one on time and within budget.
- Work with art director, producer, and programmers to deliver animations and video projects for various clients including ABC Family, Disney, Stride Gum, and Match Maker, Used Adobe Flash to make Banner ads and animation for web, and PowerPoint presentations.
- Worked with programmers to make animation to implement into websites and other media outlets, Used adobe aftereffects for additional animation and compositing, and effects, for wide range of projects. Final cut pro was used for editing and adding sound to final composition of animation.
- Created engaging and eye-catching graphics that were used in online ads and in social media campaigns.
- Worked with models, drawings and sketches to design 5 assigned web multimedia projects
- Managed digital archives to maintain organized file management system of images and video clips
Education
Certificate in Front-End Web Development - Web Development
Udacity
Online 01.2020 - 09.2020
Bachelor of Arts - Design and Interactive Media
Fashion Institute of Technology, State University of New York
New York, NY 01.2008 - 08.2010
Associate of Arts - Graphic Design
Queensborough College
Queens, NY 09.2005 - 12.2007
Certificate in Fine Art and Illustration - Fine Arts
Cooper Union For The Advancement
New York, NY 01.2004 - 12.2004
Skills
Typography
WordPress
Project management software
JavaScriptPhotoshop CCIllustrator CCAfter Effect CCMS, ExcelPowerPointAdobe PremiereHTML 5CSS3BootstrapDrawing
Identity branding
Accomplishments
- Successful launch of the LGBT Magazine and event Calendar.
- Successful launch the Trendy Fashion Brand campaign
- Successfully Supervised team of 3 staff members remotely as a art director.
- Graphic Designer for, Illustration, Packaging, and Accessories Completed projects with licensed brands such as Disney, Nickelodeon, Mattel, and Marvel, Collaborating with a team of designers in a fast-paced environment, Sketching concepts to finished vector renderings in illustrator and Photoshop, Image editing software.
- Deliver quarterly targets for video script writing in coordination with the Central video engagement team Edit and own the script writing for the video content in English.
Additional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
Timeline
Certificate in Front-End Web Development - Web Development
Udacity
01.2020 - 09.2020
Senior Creative Designer
The Greater Allen Cathedral of New York
08.2018 - 04.2021
Remote Art Director
Trendy Fashion
01.2017 - 06.2018
Freelance Art Director/Graphic Designer
Grayson Magazine
01.2015 - 12.2016
Graphic Designer/Accessories and Package Design
Mz Berger & Company
01.2012 - 12.2013
Multimedia Designer/ Motion Graphics
Oddcast
08.2010 - 12.2011
Bachelor of Arts - Design and Interactive Media
Fashion Institute of Technology, State University of New York
01.2008 - 08.2010
Associate of Arts - Graphic Design
Queensborough College
09.2005 - 12.2007
Certificate in Fine Art and Illustration - Fine Arts
Cooper Union For The Advancement
01.2004 - 12.2004