Mike Jolley
Winthrop,WA
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed teams to achieve aggressive goals and produce results. Keen insight into digital content creation, photography, videography and public relations.
Overview
9
9
years of professional experience
Work History
Retail Manager
Printmade Apparel
11.2021 - Current
- Maintain inventory through POS system
- Product Photography
- Greeted customers and helped with product questions, selections and purchases.
- Helped customers complete purchases, locate items and join reward programs.
- Maintained clean sales floor and straightened and faced merchandise.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Used POS system to process sales, returns, online orders and gift card activations.
Snow Reporter
Mission Ridge Ski And Snowboard Resort
02.2024 - 04.2024
- Daily opening of website and updating of weather and snow conditions
- Reporting of daily events and operations
- Photograph and capture video of guests for creation of weekly recap and promotional videos
- Work with Marketing Manager to create weekly recap videos and promotional material
- Update website and all social media outlets daily with branded content
Associate Director
Loup Loup Ski Education Foundation
12.2022 - 10.2023
- Worked with Executive Director and board members to create marketing strategies and budget to drive ticket sales and increase visitation
- Tracked and documented LTAC expenses for matched marketing grant
- Used targeted merchandising and marketing to increase retail department revenue by over 150% in the 2022/23 season
- Analyzed KPIs and numbers to gauge success of marketing campaigns and presented results at board meetings
- Worked directly with our web developer to create new website copy and design for new website
- Communicated operational updates to guests utilizing social media, email and website communications
- Planned and executed events
- Created branded promotional materials and graphics including: event poster design, both digital and print
- Worked directly with publication sales and design teams to create ad spaces in paper and digital publications
- Distribution of printed marketing materials,
- Participated in live radio interviews, creating copy for radio ad space
- Assisted senior leadership in managing all aspects of operations.
- Led teams of up to 10 personnel, supervising daily performance as well as training and improvement plans.
- Built strong relationships with industry professionals and influencers.
- Worked with all department managers to develop and implement successful marketing strategies to increase brand visibility and sales performance.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Photographer
Mountain Life Photography
01.2021 - 04.2021
- Photographed high-quality images for various print and digital projects.
- Planned and prepared for on-location photo shoots
- Digitally edited photos to enhance appearance.
- Completed complex photo shoots at indoor and outdoor venues.
- Archived photographs on computers and servers.
- Inspected proofs to verify quality and determine needed adjustments and retouches.
- Shot photographs in controlled lab, field and remote environments.
- Performed advanced computer processing of images for assignments.
- Edited, toned, captioned, and uploaded photographs for publication.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Collaborated with other photographers and videographers to capture special events.
Photographer
Mountain Ridge Photography
12.2019 - 03.2020
- Photographed high-quality images for various print and digital projects.
- Planned and prepared for on-location photo shoots.
- Edited, toned, captioned and uploaded photographs for publication.
- Completed complex photo shoots at indoor and outdoor venues.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Experimented with different lighting effects to deliver unique images.
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
- Shot photographs in controlled lab, field and remote environments.
- Maintained and shared portfolios of artistic work to demonstrate styles, interests and abilities with potential customers.
- Tracked inventory for photo products and equipment.
Owner/Operator
JR Brand Leather
06.2015 - 11.2019
- Approach and secure new wholesale clients and suppliers
- Photograph, edit and integrate media into sales documents, website sales and promotional materials
- Designed and produced all products for clients
- Created digital, print and audio promotional materials including; sponsored social media ads, radio ads and sales flyers
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Created and monitored promotional approaches to increase sales and profit levels.
- Reconciled daily sales, returns and financial reports in QuickBooks.
- Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Devised processes to boost long-term business success and increase profit levels.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Built and sold as a wholesale business
Education
Certificate in Apparel Design And Construction - Apparel Design
New York Fashion Academy
Seattle, WA04.2012
High School Diploma -
Puyallup High School
Puyallup, WA04.2001
Skills
- Proficient in Adobe Photoshop, Lightroom, Premier Rush and Pro
- Knowledge of Google Suite and Microsoft Office
- Campaign Performance Tracking
- Budget Development
- Project Management
- Event Planning
- Website development
- Multi-Channel Campaigns
- Product Launching
- Social Media Content Creation
- Services Promotion
- Marketing Strategy Development
- Market Trend Analysis
- Trade show Representation
- Partnership Marketing
- Internet and Email Marketing
- Client Meetings
- Content Curation
- Broadcast Media
- Administering Social Media Accounts
- Market Positioning
- Social Media Strategy
- Trade show Events
- Online Presence Monitoring
- Campaign Management
- Retail Marketing
- SEO Strategy and Execution
- PR Strategy
- Brand Development
- Video Content Production
- Public and Media Relations
- Supplier Relationships
- Training and Onboarding
- Mixed Media
- Blog Posts
- Brand Messaging
- Board of Directors Support
Hobbies
When I am not working my hobbies include drumming in a band, skiing, photography, horseback riding, gardening and hiking. I have also worked with others to found a local non profit named Shred For A Cause.
Timeline
Snow Reporter
Mission Ridge Ski And Snowboard Resort
02.2024 - 04.2024
Associate Director
Loup Loup Ski Education Foundation
12.2022 - 10.2023
Retail Manager
Printmade Apparel
11.2021 - Current
Photographer
Mountain Life Photography
01.2021 - 04.2021
Photographer
Mountain Ridge Photography
12.2019 - 03.2020
Owner/Operator
JR Brand Leather
06.2015 - 11.2019
Certificate in Apparel Design And Construction - Apparel Design
New York Fashion Academy
High School Diploma -
Puyallup High School
Similar Profiles
Aaliyah Benjamin.Aaliyah Benjamin.
Brand Coordinator at Bounty Brands Apparel - Jeep ApparelBrand Coordinator at Bounty Brands Apparel - Jeep Apparel
Werner De LeonWerner De Leon
Consultant at American Apparel -now- Los Angeles ApparelConsultant at American Apparel -now- Los Angeles Apparel
Lacee MabryLacee Mabry
Warehouse Worker at Ditto ApparelWarehouse Worker at Ditto Apparel
Jody ChuJody Chu
Manager at IErgospace Pty LtdManager at IErgospace Pty Ltd
Brodie AlexanderBrodie Alexander
Apprentice Chef 2nd Year at Clancys Fish Pub Canning BridgeApprentice Chef 2nd Year at Clancys Fish Pub Canning Bridge