Mike Kerrigan
Westerville,OH
Summary
Strategic, collaborative marketing leader with demonstrated history of leading a complex mix of marketing strategy and activation planning for a wide variety of corporate partners. Skilled in maximizing partnership growth from representing a diverse lineup of brands. Additional strengths in team leadership, relationship building and the ability to ensure all marketing investments achieve maximum ROI.
Overview
29
29
years of professional experience
Work History
Assistant Director of Development
University of Dayton
Dayton, OH
12.2023 - Current
- Leads the development and management of a portfolio of leadership annual gift prospects throughout the Northeast region, focusing on solicitations of outright gifts and 3 - 5 year pledges for University of Dayton and its programs.
- Solicits annual gifts to fund core university priorities; working with 100+ donors directly and working with department colleagues and volunteers.
- Serves as a liaison between the Office of Development and various university departments and donors.
Marketing Strategy Manager
JPMorgan Chase & Co.
Columbus, OH
07.2022 - 09.2023
- Work with B2B and B2C sales partners on Corporate Home Lending marketing initiatives to grow the portfolio of business partners.
- Work with internal campaign managers to coordinate messaging for digital, social and traditional tactics including email, sales kits and print advertising. Communicate progress to management, sales partners and stakeholders.
- Manage and update all corporate landing pages to communicate the latest Chase Home Lending offers such as closing cost benefits, military and employee specific offers.
Sports & Entertainment Marketing Manager
JPMorgan Chase & Co.
Columbus, OH
03.2011 - 04.2022
- Managed JPMorgan Chase corporate partnerships with the Tampa Bay Lightning/Amalie Arena as well as the naming rights deal with the Arizona Diamondbacks/Chase Field in Phoenix. Responsible for all activation planning, budgeting, ticketing, public relations, social media, employee engagement and community outreach for these partnerships.
- Generated over $800MM in new deposits in four years via the Balance Build ticket program that awarded premium tickets to events at the MSG venues in exchange for new deposits with the bank.
- Collaborated with colleagues at all levels inside the organization, ranging from field-marketing teams to corporate headquarters, in order to maximize marketing opportunities; examples of partner groups include Media Relations, Legal and Compliance, Private Client, Chase for Business, Home Lending, Auto, Credit Card, Private and Commercial Bank.
Partnership Activation Manager
Columbus Blue Jackets
Columbus, OH
07.2008 - 03.2011
- Develop customized activation campaigns for 80+ team marketing partners such as Fox Sports, Anheuser Busch, Nationwide and Tim Horton’s which utilized team trademarks, player likeness and other assets to accomplish partner objectives.
- Implement externally focused, Blue Jackets branded initiatives to engage and bring added value to each partner’s customer base.
- Applied market knowledge to provide critical perspective into marketing department planning, sponsorship ideation, ticketing campaigns and in-game messaging.
Marketing Manager
Tampa Bay Buccaneers
Tampa, FL
08.2000 - 07.2008
- Develop corporate image campaigns, promotions and special events, on behalf of team's corporate sponsors such as Raymond James Financial, The Home Depot, TECO Energy and Verizon.
- Create and manage a detailed marketing calendar and activation budget for sponsors to leverage the most coverage with marketing programs and ensure all contractual elements have been met.
- Assist in identifying, pitching and securing new corporate sponsors.
Media Buyer & Planner
Arrow Media Group
Mason, OH
04.1997 - 08.2000
- Responsible for creating and implementing media strategies, consummating media buys and leading direct mail projects for this startup advertising agency.
- Developed quarterly advertising campaigns for several clients (Subway, Car X, Check n’ Go).
Sales Account Executive
Clear Channel Radio Dayton
Dayton, OH
12.1995 - 04.1997
- Sold advertising placements in support of six radio stations serving a regional audience.
- Responsible for prospecting new clients, delivering sales presentations, and negotiating advertising contracts.
Education
Bachelor of Arts - Communications
University of Dayton
Dayton, OH1991
Skills
- Partnership Activation
- Marketing and Advertising
- Strategic Planning
- Team Leadership
- Project Management
- Agency and Vendor Supervision
- Sponsorship Management
- Community Outreach
- Event Coordination
- Fundraising/Development
- Brand Management
- Relationship Building and Management
Timeline
Assistant Director of Development
University of Dayton
12.2023 - Current
Marketing Strategy Manager
JPMorgan Chase & Co.
07.2022 - 09.2023
Sports & Entertainment Marketing Manager
JPMorgan Chase & Co.
03.2011 - 04.2022
Partnership Activation Manager
Columbus Blue Jackets
07.2008 - 03.2011
Marketing Manager
Tampa Bay Buccaneers
08.2000 - 07.2008
Media Buyer & Planner
Arrow Media Group
04.1997 - 08.2000
Sales Account Executive
Clear Channel Radio Dayton
12.1995 - 04.1997
Bachelor of Arts - Communications
University of Dayton
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