Summary
Overview
Work History
Education
Skills
Websites
Timeline
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MIKE LAFERRIERE

Pelham,NH

Summary

Competent event professional with proven ability to develop creative, effective and successful event strategies. Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships. Adept at managing all aspects of event planning including ticketing, sponsorships and promotions.

Overview

11
11
years of professional experience

Work History

Festival Director/Founder

Mojofest
09.2024 - Current
  • Founded and directed a 5000 person yearly festival with no outside investment.
  • Negotiated sponsorship and brand deals with 8 different partners, totaling over $30,000 in revenue.
  • Facilitated all ticketing and front gate operations.
  • Lead a 20 person team overseeing artist relations, ticketing, sponsors, vendors and transportation.
  • Organized marketing strategies and data driven targeted advertising.
  • Created a budget, timelines and detailed expense reports.
  • Settled the event in reference to ticket revenue, operational budgets, contractor payouts and venue fees.

Resident DJ

Big Night Entertainment Group
01.2022 - Current
  • Offered opening support to headline touring DJ’s as well as headlining my own ticketed events.
  • Lead promotional efforts for ticketed events both under my name and under each venues own brand.
  • Worked with upper level management in coordinating marketing and promotional attacks.
  • Aided in artist relations and bookings across 7 venues.

Head of East Coast Business Development

FriendlySky
01.2022 - 10.2024
  • Led business development efforts to gain new ticketing clients on the east coast and across the country.
  • Facilitated smooth transitions from one ticketing provider to another for venues and festivals.
  • Offered on site support for clients ticketing and front gate operations as well as 24/7 support over the phone.
  • Regularly engaged in contract negotiations with perspective clients.
  • Gained self reliance in a startup environment that required many different proficiencies.

Festival Organizer

Springfest Amherst
01.2022 - 01.2022
  • Planned and executed a first year festival to benefit the ALS Association.
  • Responsible for all ticketing, production, artist relations, booking, transportation and marketing operations.
  • Over 2,000 tickets sold resulting in a donation of over $60,000 to the ALS Association.

Security Supervisor

Stackers Pub
01.2021 - 01.2022
  • Oversaw overall security operations of a 500 person capacity bar.
  • Served as a customer service liaison at the door as well as supervised the other security personnel on the floor.
  • Gained valuable experience in ID validation, problem solving and de-escalation in a fast paced environment.
  • Aided in end of night operations such as clean up, restocking, and inventory organization.

Shift Lead

Alku
01.2020 - 01.2022
  • Served as a shift lead in order to coach as well as organize new or struggling interns.
  • Built a wide base of knowledge in sales practices and techniques.
  • Supported in business development efforts to gain new clients and foster existing relationships in the staffing industry.
  • Gained valuable experience in a client facing role.

Managing Farm Hand

Ogonowski Farm
01.2015 - 01.2020
  • Gained career defining experience in organizing day to day operations on a large scale hay farm.
  • Oversaw co-workers duties in successfully cultivating, cutting, preparing and delivering hay on time.
  • Shaped my character as a fast learning, hands on, hard working individual.

Education

Bachelors Degree - Marketing

University of Massachusetts Amherst - Isenberg School of Management
Amherst, MA
01.2022

Marketing

University of Tampa - Sykes College of Business
Tampa, FL

High School Diploma -

Dracut High School
Dracut, MA
01.2018

Skills

  • Event management
  • Marketing and promotion
  • Ticketing
  • New business development
  • Client relationship management
  • Brand Strategy

Timeline

Festival Director/Founder

Mojofest
09.2024 - Current

Resident DJ

Big Night Entertainment Group
01.2022 - Current

Head of East Coast Business Development

FriendlySky
01.2022 - 10.2024

Festival Organizer

Springfest Amherst
01.2022 - 01.2022

Security Supervisor

Stackers Pub
01.2021 - 01.2022

Shift Lead

Alku
01.2020 - 01.2022

Managing Farm Hand

Ogonowski Farm
01.2015 - 01.2020

Bachelors Degree - Marketing

University of Massachusetts Amherst - Isenberg School of Management

Marketing

University of Tampa - Sykes College of Business

High School Diploma -

Dracut High School

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