Mike Lavery
Dallas,TX
Summary
Strategic and results-driven leader with a proven track record of success in leading marketing departments for prominent companies across multiple industries. Proficient in leveraging AI-driven technologies to enhance brand awareness, drive audience engagement, and achieve revenue growth. Adept at developing and executing comprehensive marketing strategies across various platforms. Skilled in team leadership, content strategy, and brand reinvention.
Overview
15
15
years of professional experience
Work History
Director of Marketing
Futuri Media
03.2022 - Current
- Successfully restructured marketing strategy, resulting in a +100% increase in MQLs and SQLs
- Led the redesign and launch of company websites, driving significant web traffic growth
- Directed marketing strategy for RadioGPT, the world's first AI-powered radio platform
- Achieved a +100% growth in social media presence across all platforms.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Developed and presented marketing plans and reports to CEO and shareholders.
Vice President of Marketing and Outreach
PragerU
10.2017 - 06.2021
- Developed and implemented comprehensive marketing plans to enhance brand awareness
- Managed marketing budget effectively and optimized campaigns for maximum impact
- Increased e-commerce store sales by 150% and transformed it into a six-figure profit platform
- Expanded email and SMS marketing platforms, growing subscribers by over 400%.
- Created strategic service roadmaps for new initiatives.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Planned and executed events and marketing programs to increase qualified leads.
Director of Content (Promoted)
Native Commerce
05.2015 - 12.2016
- Elevated multiple brand platforms to reach audiences of millions within a short timeframe
- Led editorial department and achieved significant traffic growth for various brands
- Enhanced email marketing effectiveness, increasing click-through rates by 30%.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Proved successful working within tight deadlines and a fast-paced environment.
Sr. Marketing and Publicity Manager
Abbot Monroe
03.2014 - 04.2015
- Provided strategic marketing and publicity support for professional musicians.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
Editor in Chief
Tilllate Magazine USA
03.2009 - 03.2013
- Successfully launched and managed U.S
- Digital edition focusing on nightlife and electronic music.
Education
Bachelor of Arts in Journalism -
Strathclyde University
Glasgow, ScotlandSkills
Director of Marketing for an Inc5000 company
Former Vice President of Marketing and Outreach for a digital media platform with over 4 billion lifetime views
Content strategist and reinvention specialist
Proficient in OpenAI
Proven leader and mentor
Proven record of content and marketing excellence in multiple media platforms covering technology non-profit, real-estate, outdoor, fashion, beauty, music, entertainment and political news
Diverse experience developing digital and print magazine platforms, websites, products, blogs, mobile apps and creating growth and engagement within social media audiences
Excels in digital media, idea development, team building, product development, product and platform branding
Specializes in building bridges across departments, brands and divisions
Timeline
Director of Marketing
Futuri Media
03.2022 - Current
Vice President of Marketing and Outreach
PragerU
10.2017 - 06.2021
Director of Content (Promoted)
Native Commerce
05.2015 - 12.2016
Sr. Marketing and Publicity Manager
Abbot Monroe
03.2014 - 04.2015
Editor in Chief
Tilllate Magazine USA
03.2009 - 03.2013
Bachelor of Arts in Journalism -
Strathclyde University
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