Mike Lavery
Argyle,TX
Summary
Strategic and results-driven leader with a proven track record of success in leading marketing departments for prominent companies across multiple industries. Proficient in leveraging AI-driven technologies to enhance brand awareness, drive audience engagement, and achieve revenue growth. Adept at developing and executing comprehensive marketing strategies across various platforms. Skilled in team leadership, content strategy, and brand reinvention.
Overview
15
15
years of professional experience
Work History
Director of Marketing
Futuri Media
03.2022 - 05.2024
- Partnered with sales leadership to develop high-impact marketing collateral, driving lead generation and supporting sales objectives.
- Produced and refined sales enablement tools, including product brochures, case studies, and presentations, enhancing the sales team's effectiveness in closing deals.
- Spearheaded the overhaul of marketing strategy, achieving over 100% growth in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Led the redesign and relaunch of company websites, resulting in substantial increases in web traffic and user engagement.
- Directed the groundbreaking marketing strategy for RadioGPT, the pioneering AI-powered radio platform, achieving significant market traction.
- Achieved a 100% increase in social media presence across all major platforms through innovative content and engagement strategies.
- Implemented data-driven methodologies to optimize advertising expenditure, significantly enhancing return on investment (ROI) across all channels.
- Formulated and executed successful marketing strategies to elevate brand visibility and drive sales growth.
- Streamlined marketing department processes, improving efficiency and allowing for a greater focus on strategic initiatives.
- Managed cross-functional teams to deliver impactful marketing campaigns, strengthening company reputation and customer engagement.
- Oversaw the creation of marketing content, including copy, images, videos, emails, and other collateral, ensuring consistency and effectiveness.
- Developed and led social media campaigns to boost brand engagement and reach.
- Enhanced brand awareness through targeted marketing initiatives and strategic partnerships.
- Designed and implemented comprehensive marketing plans for product launches, resulting in increased sales and expanded market share.
Vice President of Marketing and Outreach
PragerU
10.2017 - 06.2021
- Developed and executed comprehensive marketing plans to elevate brand awareness and market presence.
- Mentored and guided junior team members, fostering a culture of continuous learning and professional growth within the company.
- Initiated and managed successful influencer partnerships, leveraging third-party credibility to enhance brand promotion.
- Effectively managed marketing budget, optimizing campaigns for maximum impact and efficiency.
- Increased e-commerce sales by 150%, transforming the platform into a six-figure profit center.
- Expanded email and SMS marketing platforms, growing the subscriber base by over 400%.
- Developed strategic service roadmaps for new initiatives, ensuring alignment with business objectives.
- Optimized email marketing campaigns, significantly increasing open and click-through rates.
- Enhanced website visibility through the development and implementation of effective SEO strategies.
- Coordinated with design and media teams to produce high-quality creative assets, supporting various marketing initiatives.
- Boosted website traffic by over 100% through the creation and execution of an integrated social media strategy.
- Consistently maintained and improved the company's reputation and positive image in all served markets.
Director of Content (Promoted)
Native Commerce
05.2015 - 12.2016
- Elevated multiple brand platforms to engage audiences of millions within a condensed timeframe.
- Led the editorial department, driving substantial traffic growth across various brand portfolios.
- Enhanced email marketing effectiveness, achieving a 30% increase in click-through rates.
- Implemented strategic business initiatives, boosting revenue and effectively penetrating new markets.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed budgets meticulously to optimize resource allocation and maintain financial stability.
- Recruited, hired, and trained initial personnel, establishing key internal functions and defining the scope of roles for a new organization.
- Demonstrated success in meeting tight deadlines and thriving in a fast-paced environment.
- Enhanced team collaboration through consistent communication, goal setting, and performance evaluations.
Sr. Marketing and Publicity Manager
Abbot Monroe
03.2014 - 04.2015
- Provided strategic marketing and publicity support for professional musicians
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development
- Increased team productivity by implementing streamlined processes and effective communication strategies
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
Editor in Chief
Tilllate Magazine USA
03.2009 - 03.2013
- Successfully launched and managed the U.S. digital edition, reaching 125,000 unique opens in the first three issues.
- Developed and maintained the publication's website, blogs, and social media presence.
- Pitched innovative content strategies and managed asset acquisition to enhance publication quality.
- Created and curated content across various topics and mediums, ensuring relevance and engagement.
- Established strategic partnerships with key organizations, expanding the publication's network and influence within the industry.
- Increased readership through strategic content planning and audience engagement techniques.
- Streamlined editorial workflows to improve efficiency and consistency across all published materials.
- Collaborated with the marketing team to develop promotional campaigns, significantly increasing brand visibility.
- Cultivated strong relationships with industry experts, conducting interviews and securing exclusive content for the publication.
Education
Bachelor of Arts - Journalism
Strathclyde University
Glasgow, Scotland06.1999
Skills
- Strategic Marketing
- Content Strategy
- Content Creation
- Partnership Development
- Marketing Analytics
- Creative Direction
- E-commerce Strategy
- Product Marketing
- Influencer Marketing
- Media Planning
- Communications Expertise
- Branding
- Strategic Planning
- Campaign Management
- Key decision making
- Networking
Timeline
Director of Marketing
Futuri Media
03.2022 - 05.2024
Vice President of Marketing and Outreach
PragerU
10.2017 - 06.2021
Director of Content (Promoted)
Native Commerce
05.2015 - 12.2016
Sr. Marketing and Publicity Manager
Abbot Monroe
03.2014 - 04.2015
Editor in Chief
Tilllate Magazine USA
03.2009 - 03.2013
Bachelor of Arts - Journalism
Strathclyde University
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