Mike Leferson

• Lead wine sales team on all aspects of retail sales and service execution in store $8m year store sales
• Develop sales team with product training and service standards
• Lead customer engagement greet all customers.
• Create positive experience for all customers and in store team everyday
• Drive sales by developing strategies to support company goals
• Use internal sales data to analyze and developed daily, weekly and monthly goals for team.
• Report to sales manager and DM about success or loses and adjust strategies and needed. Educate myself and team on featured wines, promotions and sales. Drive sales and service.
• Orchestrated positive customer experiences by overseeing every area of sales floor operations

All about customer experience, lead customer service team to provide great service daily.

Make sure 100s of customers per day had a memorable experience

• Lead 6 member sales team from SC to PA
• Responsibilities included wholesaler management, customer service, sales goals and execution, budgets, P&L and marketing for region
• Lead, train and develop team to reach company goals and support wholesaler partners
• Designed and implemented training programs for sales team members personal development
• Design individual training specific to each team member
• Track results and improve process as needed
• Manage all aspects of startup company within assigned region
• Report to VP and CEO.

• Responsible for entire Constellation Beer Portfolio within assigned territory
• Increased sales YoY by 15%
• Executed 50 tap takeover, at the time largest in this market.
• This role oversaw 1.5m budget and included product ordering, communication, bill backs
• Manage $100,000 in marketing programs yearly including retail promotions
• Implemented programs in regards to sales and provide direction to sales team and managers to assure brand goals are executed
• Coordinate calendars, market visits, crew drive activity and sponsorships
• Deliver information from Constellation directly to wholesaler management

• Manage ten-person sales team over several states in NE territory from NC to NJ
• Provide direction, team building, sales goal guidance and training to field sales team and their managers
• Deliver information on brand and brewery initiatives to wholesaler management
• Maintain call frequency on wholesalers including company presentations, business reviews and planning
• Responsible for total team development through training activities, making sure each member improved and learned during their tenure with company
• Assure team was meeting minimum accounts per day 15-20
• Monthly ride with wholesaler teams

• Responsible for entire SE region for Xyeince Energy NC to GA
• Managed sale Sales and ordering with 8% increase
• $80,000 in marketing budgets, and promotional activity drove site promotions, attending events and conducting samplings across territory
• Military bases within region were priority focus, this included local management and store points of contact
• Managed budget of 500K region
• Managed ordering and wholesaler inventory to assure product was available to support marketing and promotional sales efforts.

• Oversee entire SE region and sales team for Gordon Biersch Brewing Co., encompassing 7 states in SE- NC, FL, OH, MD, GA, VA, AL
• Managed every aspect of brand development, customer service, P&L, marketing activity, Wholesaler management, communication to all levels, from sales rep, area managers, brand manager(s) CEO and ownership
• Analyzing data for monthly reports to company ownership on market conditions, trends, and overall sales
• Developed promotions and programs to drive sales at retail
• Increased year over year 15% positive trends for top retailers in market.
• Called on local chains

• Worked in all levels of sales and marketing departments
• On and Off Premise sales
• Managed sales teams in each segment from 2001 to 2005
• Promoted to Key Accounts in 2005 where I managed 5 person team
• Team included shelf set, and Key account managers
• Developed specific shelf set program for largest grocery chain in state based on analytical research with syndicated and internal data, increased sales over 20% within largest grocery chain in the state.
• Managed $200,000 budgets
• Developed promotions and programs to drive sales at retail
• Increased year over year positive trends for top retailers in market
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