Mike Lucente
Moorpark,CA
Summary
Committed to high ethics and integrity in sales, focusing on understanding clients' problems and guiding them towards solutions that best meet their needs.
Strength lies in assisting prospects through the discomfort of change and empowering them to make informed decisions that align with their desires and goals.
Overview
30
30
years of professional experience
Work History
Digital Marketing & Sales
ProfitLink Pro Ltd.
03.2020 - Current
- Lead the strategic direction and overall management of ProfitLink Pro Ltd., including business development, client relations, and operational oversight, to ensure the achievement of company goals and objectives
- Collaborate with clients to assess their specific needs and objectives, and develop customized solutions tailored to optimize their sales processes, streamline marketing campaigns, and improve business lead flow
- Oversee the design and implementation of sales funnels, marketing automation systems, and lead generation strategies, leveraging advanced technology and data analytics to drive targeted traffic, capture qualified leads, and increase conversion rates
- Stay ahead of industry trends, emerging technologies, and best practices in sales and marketing, and incorporate innovative approaches and methodologies into ProfitLink Pro Ltd.'s service offerings to deliver cutting-edge solutions to our clients
- Foster strong relationships with clients, partners, and stakeholders, and maintain a high level of customer satisfaction by providing exceptional service, delivering results, and exceeding expectations
- Successfully implemented sales funnel strategies that resulted in a 30% increase in lead conversion rates and a 50% reduction in customer acquisition costs for multiple clients.
Founder
Ready2Swim LLC
05.2011 - 03.2020
- Founded and operated a private in-home swim school serving Moorpark and Ventura County
- Developed and executed marketing strategies to attract clients and drive business growth
- Provided personalized swim instruction and managed all aspects of the business.
Vacation Benefits Specialist
WorldVentures
04.2009 - 06.2018
- Spearheaded B2B sales initiatives within WorldVentures, specializing in providing top-tier travel products tailored to meet the needs of corporate clients and their employees
- Successfully established and led a dynamic sales team dedicated to promoting and selling high-quality travel products to businesses, emphasizing the benefits of stress reduction, time-saving, and cost-effectiveness for both employers and employees
- Developed and executed strategic sales plans targeting the C-Suite and decision-makers within companies, effectively communicating the value proposition of WorldVentures' travel products and services in enhancing employee satisfaction, productivity, and overall well-being
- Cultivated strong relationships with key stakeholders and decision-makers at all levels of client organizations, earning trust and credibility as a reliable partner in delivering travel solutions that enrich lives and improve lifestyles
- Collaborated cross-functionally with marketing, product development, and customer service teams to ensure alignment between client needs and company offerings, resulting in increased client satisfaction, retention, and business growth.
Director of Swim Instruction
MOORPARK AQUATIC CLUB
01.2016 - 07.2017
- Directed and managed all aspects of swim instruction programs at Moorpark Aquatic Club (MAC), overseeing curriculum development, instructor training, and program implementation to ensure high-quality instruction and skill development for swimmers of all ages and abilities.
Co-Founder
A Dream Come True, Inc
01.2006 - 04.2010
- As the co-owner of A Dream Come True, Inc., I played a key role in the establishment and growth of the business, working alongside my partner (wife) to build a successful brand and deliver exceptional service to our clients
- With a focus on strategic planning, business development, and client relations, I contributed to the overall success and reputation of the company in the competitive wedding industry
- Collaborated with my business partner to develop and implement strategic plans and initiatives to drive business growth, increase revenue, and expand our client base
- Oversaw the day-to-day operations of the business, including financial management, vendor relations, client communications, and team leadership, to ensure the smooth and efficient operation of A Dream Come True, Inc
- Played an active role in client relations, meeting with couples to understand their vision and preferences, and providing personalized guidance and support throughout the wedding planning process
- Managed marketing and promotional activities to raise awareness of A Dream Come True, Inc
- And attract new clients, utilizing various channels such as social media, networking events, and bridal shows
- Cultivated and maintained strong relationships with industry partners, including venues, vendors, and other wedding professionals, to ensure access to top-quality services and resources for our clients.
Account Executive / Real Estate Agent
MG Financial Services
04.2008 - 01.2010
- Effectively represented a diverse portfolio of residential properties, demonstrating expertise in transactions ranging from $250,000 to $2.3 million
- Facilitated appointment setting for financial and insurance services, focusing on catering to the needs of high net-worth individuals
- Executed proactive door-to-door sales initiatives and managed both inbound and outbound lead generation processes, contributing to sustained business growth and client acquisition.
Leisure Travel Consultant
WorldVentures
04.2008 - 04.2009
- Spearheaded initiatives to establish a prominent presence in the global travel industry, aiming to position the company as one of the largest and most esteemed travel companies worldwide
- Collaborated closely with team members to ambitiously strive towards achieving the status of a 'Billion Dollar Giant' within the travel industry, leveraging collective efforts and expertise to reach unprecedented milestones
- Prioritized the significance of people and customers as the cornerstone of the company's success, fostering a culture that values relationships and prioritizes customer satisfaction as a fundamental aspect of business operations
- Committed to enriching lives and enhancing lifestyles through innovative travel solutions and experiences, demonstrating a steadfast dedication to making a positive impact on individuals and communities served by the company.
LAPD Police Officer
Los Angeles Police Department
06.2003 - 05.2008
- Upheld public safety and enforced the law in the Los Angeles community
- Received commendations for exemplary service and contributions to crime prevention and community outreach efforts
- Honorably retired in 2008 due to an on-duty car accident that resulted in a disability.
Loss Prevention - Agent
SDSU Aztec Shops
06.2002 - 05.2003
- Conducted comprehensive investigations into internal theft, including but not limited to embezzlement, fraud, and commercial burglary, ensuring compliance with company policies and legal regulations
- Utilized investigative techniques and tools to identify and mitigate potential loss risks across 26 food service and retail outlets spanning three campuses under the oversight of Aztec Shops, a subsidiary of San Diego State University
- Collaborated closely with law enforcement agencies and internal stakeholders to gather evidence, interview witnesses, and build cases against perpetrators of theft and fraudulent activities, effectively minimizing financial losses and protecting company assets
- Implemented and managed background check procedures for prospective employees, vendors, and contractors, ensuring thorough vetting processes to mitigate risks associated with hiring and contracting
- Provided training and support to store managers and staff on loss prevention best practices, security protocols, and fraud detection techniques, fostering a culture of vigilance and accountability across the organization.
Marketing Assistant
CCCT Network, Palomar College
06.2001 - 06.2002
- Supported the development and execution of marketing strategies and campaigns aimed at promoting video conferencing technology within the California Community College system
- Assisted in the creation of marketing materials, including digital and print assets, to drive engagement with target audiences and support promotional efforts
- Coordinated logistics for promotional events and outreach activities, such as campus visits, webinars, and informational sessions, to showcase the benefits of video conferencing technology to stakeholders
- Contributed to the production and dissemination of the CCCT Network's infomercial campaign, ensuring consistency in messaging and branding across all marketing channels
- Monitored and analyzed the performance of marketing initiatives, providing insights and recommendations for optimization to improve effectiveness and drive results
- Maintained meticulous records and documentation of marketing activities, expenses, and results to ensure accountability and transparency in all marketing efforts.
Marketing Assistant
Aztec Shops, Ltd.
08.1997 - 05.2001
- Played a key role in creating and implementing comprehensive marketing and sales strategies for San Diego State University's Auxiliary Aztec Shops
- Collaborated with the marketing team to develop promotional campaigns and initiatives aimed at increasing sales and enhancing brand visibility
- Assisted in analyzing market trends and customer preferences to identify opportunities for product expansion and improvement
- Provided support in managing social media channels, website content, and promotional materials to effectively communicate marketing messages and drive customer engagement
- Contributed to the overall success and growth of Aztec Shops by effectively executing marketing and sales initiatives.
Founding Member
ABC Swim School
06.1994 - 05.2001
- Co-founded ABC Swim School, an in-home private swim school serving the San Fernando Valley
- Led the development and execution of marketing strategies to promote the swim school's services and attract clients
- Played a hands-on role in teaching swim lessons and shaping the direction and focus of the swim school
- Implemented operational processes and procedures to ensure the efficient delivery of high-quality swim lessons and exceptional customer service
- Successfully managed the business operations and collaborated with co-owners to make strategic decisions to drive growth and profitability.
Education
BA, Sociology -
San Diego State University
05.2001
Skills
- CRM Management
- Marketing
- Inbound sales
- Outbound Sales
- Adobe Suite
- Sales funnel management
Sales Training
30 Day Closer - Cole Gordon
Mastering Influence - Anthony Robbins
Sales Training University - Grant Cardone
Legendary Marketer, Blueprints - David Sharpe
Click Funnels Certification - Russel Brunson
Additional Information
I pride myself on being driven, self-motivated, and coachable. I have an innate passion for achieving my goals and constantly seek out new challenges to push myself further.
I understand the value of feedback and am always open to learning and improving. My determination, self-discipline, and receptiveness to guidance make me an asset in any team or endeavor.
Timeline
Digital Marketing & Sales
ProfitLink Pro Ltd.
03.2020 - Current
Director of Swim Instruction
MOORPARK AQUATIC CLUB
01.2016 - 07.2017
Founder
Ready2Swim LLC
05.2011 - 03.2020
Vacation Benefits Specialist
WorldVentures
04.2009 - 06.2018
Account Executive / Real Estate Agent
MG Financial Services
04.2008 - 01.2010
Leisure Travel Consultant
WorldVentures
04.2008 - 04.2009
Co-Founder
A Dream Come True, Inc
01.2006 - 04.2010
LAPD Police Officer
Los Angeles Police Department
06.2003 - 05.2008
Loss Prevention - Agent
SDSU Aztec Shops
06.2002 - 05.2003
Marketing Assistant
CCCT Network, Palomar College
06.2001 - 06.2002
Marketing Assistant
Aztec Shops, Ltd.
08.1997 - 05.2001
Founding Member
ABC Swim School
06.1994 - 05.2001
BA, Sociology -
San Diego State University