Summary
Overview
Work History
Education
Skills
Tools And Platforms
Timeline
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Mike Medina

Mike Medina

Panama City Beach,FL

Summary

Versatile and growth-oriented Business Owner with over 30 years of experience founding, scaling, and managing a successful company in the advertising and marketing sector. Demonstrated expertise in operations, finance, sales, and marketing. Known for building high-performing teams, streamlining processes, and delivering sustainable profitability. Seeking to leverage entrepreneurial experience in an executive, or operations role.

Overview

39
39
years of professional experience

Work History

Principle Owner

Medina Communications Corporation
Denver, CO
01.1996 - Current
  • Company Overview: Founded and built a nationally recognized, full-service marketing and advertising agency, serving over 1,000 clients across diverse industries including engineering, real estate, healthcare, retail, and technology.
  • Scaled the business from startup to $1.3M in annual revenue by developing and executing data-driven marketing strategies, leveraging automation tools, and delivering measurable results for clients.
  • Directed all facets of company operations, including business development, financial planning, human resources, client services, creative direction, vendor management, and legal compliance.
  • Cultivated and maintained long-term client relationships, leading to repeat business, multi-year contracts, and consistent revenue growth.
  • Successfully led integrated marketing campaigns across digital, broadcast, print, and social media platforms—often exceeding client KPIs for brand awareness, engagement, and conversion.
  • Recruited, trained, and mentored a high-performing team of marketers, designers, developers, and media buyers; achieved and sustained a 90%+ employee retention rate.
  • Oversaw the creation and implementation of brand strategies, media plans, and content marketing programs tailored to each client’s unique business goals and target audiences.
  • Established strategic partnerships with production studios, media outlets, and digital platforms to enhance campaign effectiveness and expand service offerings.
  • Founded and built a nationally recognized, full-service marketing and advertising agency, serving over 1,000 clients across diverse industries including engineering, real estate, healthcare, retail, and technology.

Sales Territory Manger

Nabisco/Planters/Lifesavers
Denver, CO
01.1991 - 01.1996
  • Managed sales operations and key account relationships across the Colorado region.
  • Developed and executed strategic sales plans that increased product penetration and brand visibility in grocery, wholesale, and convenience channels.
  • Negotiated shelf placement, promotions, and pricing strategies with major retail partners including Safeway, King Soopers, and Albertsons.
  • Exceeded sales targets by an average of annually through effective route planning, promotional execution, and customer engagement.
  • Conducted market analysis and competitor tracking to identify growth opportunities and improve regional sales strategies.
  • Trained and mentored distributor sales reps, driving team performance and ensuring alignment with corporate goals.

Sales Territory Manger

Kraft/General Foods
Denver, CO
01.1987 - 01.1991
  • Oversaw sales operations and key account management across the Colorado region, driving growth in grocery, wholesale, and convenience channels.
  • Created and implemented territory-specific sales strategies that significantly boosted product visibility and market share.
  • Negotiated shelf space, promotional campaigns, and pricing agreements with top retailers including Safeway, King Soopers, and Albertsons.
  • Consistently surpassed sales goals through optimized route planning, in-store execution, and strong customer relationships.
  • Analyzed market trends and competitive activity to uncover new opportunities and adjust sales tactics accordingly.
  • Recruited, trained, and coached distributor teams to improve performance, increase sales efficiency, and maintain brand standards.

Education

B.S. - Business Administration

Chaminade University of Honolulu/Regis University of Denver
01.1987

Skills

  • Business Development & Growth Strategy
  • Financial Planning & Budgeting
  • Operations Management
  • Sales Strategy & Revenue Generation
  • Team Leadership & HR Management
  • Client & Vendor Relations
  • Digital Marketing & Branding
  • Strategic Partnerships
  • P&L Accountability

Tools And Platforms

  • Google Workspace
  • Microsoft 365
  • Monday.com
  • Google Meet
  • Zoom
  • Later.com

Timeline

Principle Owner

Medina Communications Corporation
01.1996 - Current

Sales Territory Manger

Nabisco/Planters/Lifesavers
01.1991 - 01.1996

Sales Territory Manger

Kraft/General Foods
01.1987 - 01.1991

B.S. - Business Administration

Chaminade University of Honolulu/Regis University of Denver

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