Michael S Moreland
Prosper,TX
Summary
With over 25 years of experience in sales and sales leadership, I have built a career on driving growth, developing high-performing teams, and delivering results. I lead with a strategic mindset, fostering innovation and collaboration to accelerate revenue and market expansion. My expertise lies in cultivating strong client relationships, optimizing sales strategies, and empowering teams to exceed expectations in dynamic and competitive industries. I thrive on transforming challenges into opportunities and guiding organizations toward sustained success. I am committed to excellence, integrity, and fostering a culture of continuous improvement.
Overview
27
27
years of professional experience
Work History
Regional Vice President
Impact Property Solutions (formerly Impact Floors)
04.2016 - Current
- Lead $60MM flooring & countertop division with responsibility for sales, operations, full P&L
- Exceeded EBIT targets quarters 20 consecutive quarters
- 250% increase in same-store net profit in 8 years
- Dallas-Ft. Worth account base increased from 450 to over 1200 multifamily properties
- Spearheaded use of company CRM to measure and manage sales pipeline, measures, close ratio, market penetration
- Drove regional sales growth by 40% , implementing innovative sales strategies, expanding market reach, and optimizing the sales pipeline for maximum efficiency.
- Streamlined operations and logistics , reducing supply chain inefficiencies and cutting operational costs by 25% , while improving delivery times and customer satisfaction.
- Implemented strategic financial controls , optimizing budgets and reducing expenses by $5M+ annually through cost-saving initiatives and process improvements.
- Led and developed high-performing cross-functional teams , enhancing collaboration between sales, operations, and logistics to drive profitability and efficiency across the region.
Sales Manager
Redi Carpet
11.2008 - 03.2016
- Increased annual revenue by 30% through strategic market expansion, targeted sales initiatives, and effective team leadership.
- Boosted profitability by 25% by optimizing pricing strategies, improving sales processes, and identifying high-margin opportunities.
- Expanded market share by 20% , successfully penetrating new territories and strengthening relationships with key accounts.
- Developed and led a high-performing sales team , improving productivity and closing rates, resulting in record-breaking quarterly sales growth .
Regional Territory Manager
Amtico International
05.2007 - 10.2008
- Managed and grew a multi-state sales territory , increasing revenue by 30%+ year over year through strategic account management and business development.
- Developed and executed targeted sales strategies , resulting in a significant increase in market penetration and customer acquisition.
- Strengthened client relationships and expanded key accounts , leading to a 25% boost in repeat business and customer retention .
- Trained and mentored sales representatives , enhancing team performance and driving a 20% improvement in sales efficiency .
Area Sales Director
Home Depot
04.2005 - 05.2007
- Oversaw regional sales operations , driving double-digit revenue growth and increasing market share in a highly competitive landscape.
- Developed and executed strategic sales initiatives , leading to a 35% increase in annual sales and surpassing company targets.
- Optimized sales team performance by implementing coaching and incentive programs, boosting productivity by 40% and improving team retention.
- Forged strategic partnerships and negotiated high-value contracts , resulting in major account acquisitions and a significant expansion of the client portfolio.
Sales Manager
Carpet Outlets Of Texas, Inc
05.1998 - 04.2005
- Led sales team to exceed annual revenue targets by 25%+ for three consecutive years , driving sustained business growth and market expansion.
- Implemented a data-driven sales strategy , improving conversion rates by 30% and optimizing the sales pipeline for higher efficiency.
- Recruited, trained, and mentored a high-performing sales team , increasing productivity and reducing turnover by 40% .
- Negotiated and closed high-value contracts , securing multimillion-dollar deals and expanding key client relationships.
Skills
- Sales Leadership & Strategy: Over 25 years of experience driving revenue growth, building high-performing sales teams, and developing market expansion strategies
- Executive Leadership: Proven success as a Vice President, leading organizations through strategic sales transformations, operational improvements, and sustainable growth
- Team Development & Performance Optimization: Skilled in recruiting, mentoring, and empowering top sales talent to exceed performance goals in competitive industries
- Revenue & Business Growth: Expertise in identifying and capitalizing on new business opportunities, optimizing sales pipelines, and maximizing profitability
- Client Relationship Management: Strong ability to cultivate and maintain long-term client partnerships, driving customer satisfaction and loyalty
- Operational Excellence: Adept at implementing sales processes, leveraging data-driven insights, and aligning business objectives to achieve measurable success
- Strategic Negotiation & Closing: Extensive experience in high-stakes negotiations, complex deal structuring, and securing multimillion-dollar contracts
- Cross-Functional Collaboration: Effective communicator and strategic partner, working across departments to drive alignment, innovation, and efficiency
Timeline
Regional Vice President
Impact Property Solutions (formerly Impact Floors)
04.2016 - Current
Sales Manager
Redi Carpet
11.2008 - 03.2016
Regional Territory Manager
Amtico International
05.2007 - 10.2008
Area Sales Director
Home Depot
04.2005 - 05.2007
Sales Manager
Carpet Outlets Of Texas, Inc
05.1998 - 04.2005
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