Mike Pilch
Warren,OH
Overview
13
13
years of professional experience
Work History
CONTENT ANALYST
Vaco Highspring at Google
08.2023 - Current
- Curates, analyzes and optimizes the client's ad network based on the client's policy guidelines to drive more traffic to customer domains.
- Import and export data, ensuring logical and meaningful extraction of webpage content. Also, deliver high quality extraction consistently and accurately.
- Conducted AI content evaluation to ensure quality and compliance with Google's guidelines.
- Utilized data analysis to optimize ad performance and identify trends for improvement.
- Ensured stringent quality standards for AI-generated ads to enhance user experience and advertiser satisfaction.
- San Francisco Bay Area
BROADCAST ANALYTICS SPECIALIST/CONTENT CREATOR
I-Heart Media
09.2013 - 11.2020
- Developed talk show topics using website and social media analytics.
- Worked with sales team to determine which listening metrics are beneficial to advertisers.
- Oversaw development of blogs for website & social media. Analytics determined topics.
- Analyzed viewer engagement, social media metrics & live broadcast data to tailor content.
- Madison, WI and Milwaukee, WI
DATA COLLECTION/STATISTICAL ANALYST
University of Wisconsin
09.2013 - 11.2020
- Updated statistics in real time & used databases to find the numbers that told the story of the game.
- Provided data for coaching staff to develop scouting reports & matchups.
- Madison, WI
Timeline
CONTENT ANALYST
Vaco Highspring at Google
08.2023 - Current
BROADCAST ANALYTICS SPECIALIST/CONTENT CREATOR
I-Heart Media
09.2013 - 11.2020
DATA COLLECTION/STATISTICAL ANALYST
University of Wisconsin
09.2013 - 11.2020