Mike Richards

General Manager at Chesaco RV’s highest volume flagship location. My primary responsibility was running the dealership’s fixed operations.

• Upon my return rebuilt the entire dealership through recruitment and culture development.
• Reduced all aged inventory to under a 120 day supply while taking on multiple other stores aged inventory to accomplish the same task.
• Consistently involved in our corporate office’s special projects division setting updated procedures, processes, and company policies.
• I was in charge of training new hired management such as director of operations, general managers, and other management department heads.
• My location maintained a true customer based Google rating on 4.5 which was highest in the company.
• My store established the benchmark and set the bar for our other six locations.

General manager at Campers Inn Raleigh store responsible for managing all fixed operations and dealership departments.

• Grew the business to a top performer in the region through process of Sobel and Spader.
• Implemented a structured sales process that grew front end gross profits to one of the highest in the region.
• Successfully mentored sales, service, parts, and warranty to the top producing dealership.
• Recruited a top performing management staff.
• Rebuilt service department from scratch into the number one service department in the company above all 34 locations.
• Increased gross sales margins by implementing a structured sales process
• Significantly reduced aged inventory to a 400+ DAYS in the towable segment and motorized segments
• Implemented sales, prep, and internet training curriculum
• Rebuilt staff in sales, reception, and detail departments

General manager at Chesaco RV’s flagship store responsible for managing all dealership department’s efficiency, expenses, and income.

• Managed all fixed operations to grow overall net profits by 118% since taking over in 2016
• Set up and ran the desk for all shows company wide
• Implemented a structured sales process that grew front end gross profits by 162% while keeping an inventory budget under a 90 day supply since taking over in 2016
• Successfully mentored sales, service, parts, and warranty to the top producing dealership in the state of Maryland over all four locations
• Took part in corporate projects to implement procedures and policies company wide.

Sales manager for motorized and towable sales at Safford RV, part of the Safford Automotive Group.

• Increased gross sales profits 97% for 2014 by implementing a structured sales process.
• Significantly reduced aged inventory to a 120 day supply in the towable segment and 90 day supply in the motorized segment.
• Ran all merchandising and media advertising, budgets, and promotional content.
• Implemented sales, finance, and internet training curriculum.

Sales/Finance manager at McMahon’s RV’s largest of three locations, their corporate headquarters located in Westminster, California.

• Desked all sales deals
• Implemented 48 hour deal funding
• New & pre-owned marketing/merchandising, advertising
• Set up and ran off site shows
• Customer satisfaction tracking development
• Inventory forecasting/budgeting
• Recruiting/staffing building the top team at out our three locations
• 80% finance department penetration product
• 84% finance profit tiers
• Implemented a structured sales process

Sales/Finance manager at Mike Thompson’s RV’s largest of four locations, corporate headquarters located in Santa Fe Springs, California.

• Desked deals
• Financed deals
• Managed front & back end profits
• New & pre=owned merchandising/marketing
• Advertising budgets/development
• Goal setting/accountability
• Customer/sales servers for CRM systems
• Inventory budgets/forecasting
• Customer satisfaction tracking/development
• Internet/media sales management
• Product/sales process training
• Recruiting/staffing
• Business development center management