Mike Rothstein
San Marcos,CA
Summary
Highly accomplished business strategist with proven record of sales management selling into major chains and distributors to produce transformative growth. Strong leadership for all facets of business development, managing core business, revenue, and sales goals to meet forecasts and drive territory expansion. Success in multiple sectors including Consumer Electronics, Big Box Retail, Sporting Goods, and online.
Overview
23
23
years of professional experience
Work History
US Sales Director – Mass-Retail
Nature Planet
Atlanta, GA
01.2023 - Current
- As the US Sales Director for Mass-Retail, I spearheaded the innovative development and implementation of a distinctive retail program that will catapult the Nature Planets Plush line to prominence amidst a highly competitive marketplace
- Leveraging my deep understanding of consumer behavior and market dynamics, I engineered a strategic program that not only stood out on crowded shelves but also captured the hearts and imaginations of customers
- Key Accomplishments: Engineered and implemented a U.S
- Retail Strategy in alignment with Nature Planet's brand ethos to secure optimal retail partnerships
- Drove a 45% increase in mass sales within a 7-month timeframe
- Managed $4.5 million in Direct Import business, streamlining global sales initiatives
- Developed and began execution of a 3 and 5-year sales plan to triple revenue.
Director of Sales
Creative Tenacity
San Diego, CA
01.2020 - Current
- Creative Tenacity is a consumer Products consulting firm specializing in Product Launches and Relaunches, general GTM programs for General Consumer Products, Consumer Electronics, and Sporting Goods
- Key Accomplishments: Crafted comprehensive account strategies to establish and nurture key partnerships, enhancing market penetration and brand visibility
- Designed sell-in strategies to convince retailers and distributors to stock and promote new products, ensuring a successful product launch
- Managed end-of-life strategies for products, ensuring a strategic phase-out to minimize impact on brand image and inventory levels
- Leveraged over 30 years of industry experience to guide product development and marketing strategies, ensuring alignment with current trends and consumer preferences.
National Account Manager
KeySmart
Chicago, IL
01.2021 - 01.2022
- Developed the Key Retail Account Strategy at KeySmart by building and executing a solid MAP program and by separating the product categories into separate divisions to give more validity to each category
- Key Accomplishments: Forged partnerships with a new Manufactures Reps to help grow Best Buy, Ace Hardware, Lowes, Home Depot and the Military Channel
- Re-Launched Canadian strategy, hiring 4 new Reps, and expanded Distribution, and indexing sales by 115% in the first year
- Established a new partnership with D&H Distribution, allowing KeySmart to have an established distribution partner to help grow the retail channel
- Established a MAP program, with MAP holidays, and reduced gray market sales by 95%, allowing stronger sales by Q2, 2022.
National Account Manager-Consumer Electronics
Amer Sports
Ogden, UT
01.2018 - 01.2020
- Oversaw development and implementation of growth strategies for company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson, and Precor
- Driving force behind marketing plans, establishing sales objectives, and building mutually beneficial partnerships with client portfolio to expand product distribution and reinforce branding
- Key Accomplishments: Forged partnerships with Target, Costco, and Best Buy to establish company’s first Consumer Electronics accounts
- Launched strategy to expand national account CE divisional sales, capturing 5 new clients and generating $1M in new business
- Guided multi-pronged approach to penetrate territory and grow market share, increasing CE sales by 100% in less than one year.
Strategic Account Manager-GWP
Best Buy
Richfield, MN
01.2017 - 01.2018
- Proactively managed CRM and implemented strategies to develop innovative programs for new verticals, engaged with portfolio of 500 clients
- Administered multiple approaches to create relationships with potential customers, cold-calling 25 new companies per day
- Key Accomplishments: Spearheaded West Coast expansion of Gift with Purchase program to Solar, Auto, Furniture and Real Estate verticals growing revenue by 40% in 1 year
- Educated clients on use of company program to increase sales of store products and boost foot traffic by 25%.
Manager, Consumer Product Sales and Marketing
Think Active! LLC
San Marcos, CA
01.2011 - 01.2017
- Essential contributor to continued growth driving sales and ongoing revenue, developing tactical and strategic approaches to improve sales effectiveness of business team
- Capitalized on growth opportunities and management of product life cycle, sales channels, and trade show planning
- Key Accomplishments: Chief strategist behind 'As Seen on TV' campaign with pre-launch sales of $10M
- Guided strategy to grow multiple E-tailers in lawn and garden category, contributing $2M to drop ship program
- Secured lucrative client relationships with eight new national accounts in 11 months, generating $3.2M in sales
- Managed costco.com account to produce 80% increase in drop ship business over 10 months, laying ground for private label development at store level.
VP of Sales and Marketing
Innovative Knowledge
San Jose, CA
01.2001 - 01.2011
- Managed strategic relationships with top client portfolio, overseeing product forecasting, negotiating pricing and terms, and identifying new revenue opportunities
- Provided deep understanding and analysis of market, driving revenue stream of $8M a year
- Led sales team to 10 straight years of profitability and growth in market share
- Key Accomplishments: Increased customer base by 40% and expanded market share by 20% in one year
- Established IK as Educational Software Company in all Apple Stores, producing sales of $800K
- Created relationship with Amazon.com as one of first download partners, producing 40% growth in revenue
- Driving force behind negotiations for licensing deal, producing instant brand recognition and 30% growth in market share
- Managed strategy and launch of private label program with Office Depot—100% jump in Back-to-School revenue.
Education
Social Media Marketing Certificate -
Social Media Marketing University
Associate of Arts Sales and Marketing -
Normandale Community College
Marketing and Advertising Coursework -
University of Minnesota-Twin Cities
Skills
- National Account Management
- Brand Management
- New Businesses Development
- E-commerce
- Product Knowledge
- Consumer Education
- Strategic Partnerships
- Branding
- Market Trend Analysis
- Sales Expertise
- Key Account Development
- Business Development
- Sales Strategies
- Competitor Analysis
Websites
Career Accomplishments
- Generated $350+M in sales to more than 300 accounts.
- Top-ranked sales executive with expertise in national account management.
- Managed strategies for profitable relationships with Amazon, Apple Stores, Base Pro Shops, Best Buy, Big Five, Big Lots, Costco, Event Network, REI, Target, Walmart, CVS, and Staples.
References
References available upon request.
Timeline
US Sales Director – Mass-Retail
Nature Planet
01.2023 - Current
National Account Manager
KeySmart
01.2021 - 01.2022
Director of Sales
Creative Tenacity
01.2020 - Current
National Account Manager-Consumer Electronics
Amer Sports
01.2018 - 01.2020
Strategic Account Manager-GWP
Best Buy
01.2017 - 01.2018
Manager, Consumer Product Sales and Marketing
Think Active! LLC
01.2011 - 01.2017
VP of Sales and Marketing
Innovative Knowledge
01.2001 - 01.2011
Social Media Marketing Certificate -
Social Media Marketing University
Associate of Arts Sales and Marketing -
Normandale Community College
Marketing and Advertising Coursework -
University of Minnesota-Twin Cities
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