Mike Rothstein
Bonsall,CA
Summary
Highly accomplished business strategist with a proven record of sales management, selling into major chains and distributors to produce transformative growth. Strong leadership for all facets of business development, managing core business, revenue, and sales goals to meet forecasts and drive territory expansion. Success in multiple sectors, including Consumer Electronics, Big Box Retail, Sporting Goods, and online.
Overview
23
23
years of professional experience
Work History
US Director of Sales - MASS
Nature Planet
05.2023 - Current
- Masterminded the launch of a revolutionary retail program that elevated the Plush line to prominence, significantly enhancing customer engagement and boosting brand visibility in a competitive market.
- Boosted mass retail sales by 45% within seven months, deploying cutting-edge strategies that resonated deeply with brand’s core values.
- Directed the management and strategic enhancement of a $4.5 million direct import operation, substantially improving global sales infrastructure and efficiencies.
- Led the aggressive formulation and implementation of 3-year and 5-year sales plans, strategically designed to triple company revenue through innovative growth tactics.
- Successfully restructured and revitalized relationships with major accounts following a corporate merger, ensuring continuity and strengthening strategic alliances.
Director of Sales
Creative Tenacity
05.2020 - Current
- Pioneered and executed visionary sales and market entry strategies for a premier consumer products consultancy, driving successful launches and widespread market adoption with exceptional results.
- Developed and implemented transformative strategies that significantly increased market penetration and brand visibility, both for new launches and established product lines.
- Masterfully orchestrated product lifecycle management, ensuring the preservation of brand integrity while strategically expanding market presence and profitability.
National Account Manager
KeySmart
03.2022 - 05.2023
- Strategically reengineered retail account strategies, refining product categorization and optimizing market placement, which catalyzed a 115% sales surge in the Canadian market within the first year.
- Forged crucial new distribution partnerships that substantially broadened the retail footprint and effectively mitigated grey market impacts, enhancing overall market control and revenue.
- Managed accounts to retain existing relationships and grow share of business.
National Account Manager
Amer Sports (Suunto)
03.2018 - 03.2020
- Spearheaded the expansion of the consumer electronics division, securing key national accounts and generating $1M in new business through strategic alliances with major retailers such as Target and Costco.
- Doubled the consumer electronics sales, achieving a 100% increase in market share within one year through precision-targeted marketing strategies and effective key account management.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
Strategic Account Executive - GWP
Best Buy For Business
03.2017 - 03.2018
- Proactively managed CRM systems to devise and launch innovative programs across new industry verticals, successfully engaging a portfolio of 500 clients.
- Implemented diversified outreach strategies, including cold-calling 25 new companies daily, to foster relationships with potential customers and expand market presence.
- Led the strategic expansion of the West Coast Gift with Purchase program into the Solar, Auto, Furniture, and Real Estate sectors, resulting in a 40% revenue increase within one year.
- Delivered targeted client education on leveraging company programs, achieving a 25% increase in in-store sales and significantly enhancing customer foot traffic.
Vice President of Sales and Marketing
Think Active!
09.2011 - 03.2017
- Played a pivotal role in driving sustained business growth through strategic sales initiatives and the development of effective team sales tactics.
- Capitalized on market opportunities through meticulous management of product lifecycles, optimization of sales channels, and strategic trade show planning.
- Engineered the highly successful 'As Seen on TV' campaign, achieving remarkable pre-launch sales of $10M.
- Developed and executed a targeted strategy that significantly expanded the presence of multiple e-tailers in the lawn and garden sector, contributing $2M to the drop-ship program.
- Successfully forged and maintained lucrative relationships with eight new national accounts, generating $3.2M in sales within 11 months.
- Oversaw the management of the costco.com account, achieving an 80% increase in dropship business over 10 months and setting the foundation for in-store private label development.
Vice President of Sales and Marketing
Innovative Knowledge
01.2001 - 09.2011
- Strategically managed top-tier client relationships, adeptly overseeing product forecasting, negotiating favorable terms, and unveiling new revenue opportunities.
- Delivered insightful market analysis, driving annual revenue streams to $8M and leading the sales team to a decade of sustained profitability and market share expansion.
- Achieved a 40% increase in customer base and expanded market share by 20% within a single year through effective market strategies and leadership.
- Positioned IK as a leading educational software provider in all Apple Stores, generating sales of $800K and establishing a strong retail presence.
- Pioneered a partnership with Amazon.com, one of the company’s first for downloadable content, achieving a 40% growth in revenue.
- Negotiated a critical licensing deal that significantly enhanced brand recognition and drove a 30% increase in market share.
- Orchestrated the strategic planning and successful launch of a private label program with Office Depot, resulting in a 100% increase in Back-to-School revenue.
Education
Associate of Arts - Sales And Marketing
Normandale Community College
Minneapolis, MN05.1991
Skills
- Sales team training
- Social Media Marketing
- Sales process
- Team Recruiting and Onboarding
- Brand Management
- New Business Development
- Direct Import
- Strategic Partnerships
- Branding
- Market Trend Analysis
- Sales Expertise
- Business Development
Timeline
US Director of Sales - MASS
Nature Planet
05.2023 - Current
National Account Manager
KeySmart
03.2022 - 05.2023
Director of Sales
Creative Tenacity
05.2020 - Current
National Account Manager
Amer Sports (Suunto)
03.2018 - 03.2020
Strategic Account Executive - GWP
Best Buy For Business
03.2017 - 03.2018
Vice President of Sales and Marketing
Think Active!
09.2011 - 03.2017
Vice President of Sales and Marketing
Innovative Knowledge
01.2001 - 09.2011
Associate of Arts - Sales And Marketing
Normandale Community College
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