Years of professional experience
Mike Shaw
Veteran Cross-border Storyteller & Community Organizer
Seattle,WA
Summary
Creative communications professional with nearly 20 years of helping companies, entrepreneurs, and communities connect with their audiences. A veteran cross-border storyteller & organizer who believes that everyone, and every organization, has a tale to tell that people can identify with if it’s structured properly and backed up with meaningful engagement. Passionate about building bridges and smashing through barriers.
Overview
18
18
13
13
Years working across cultures
Work History
Principal Consultant
Migration Media
Badung, Bali
04.2019 - Current
- Have helped numerous startups and SMEs develop skillsets & processes that empower them to launch, manage, and maintain effective PR strategies.
- Offering content creation and audience engagement services & coaching, with focus on cross-border projects.
- Developed system that allows individuals or teams to start from zero and gradually build up to complex multi-platform campaigns.
Global Communications Strategist
PR Newswire Asia
Beijing, China
03.2017 - 04.2019
- Drove loyalty of major Chinese clients by developing & providing comprehensive PR services.
- Oversaw Content Creation program, including editing all content written by freelancers; developed & managed content quality control system; and created training modules to improve output.
- Ran PR audits for clients and advised them on how to craft superior, western-facing PR copy.
- Conducted learning sessions at events across China.
- Created training program to help clients understand western PR best practices.
Operations Support Supervisor
PR Newswire Asia
Beijing, China
01.2013 - 03.2017
- Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands across Asian Editorial department's 3 multinational, multilingual offices.
- Developed and rolled out new policies designed to bolster productivity and reduce overall labor costs.
- Served instrumental role in organizational transformation and implementation; led successful large-scale corporate restructurings to integrate Asia Ops department with parent company's other regional offices to facilitate seamless global workflows.
- Served on global intranet management team's beta testing & troubleshooting squad.
Principal Consultant
Zax Consulting, Inc.
Beijing, China
04.2011 - 03.2017
- Offered freelance PR & business consulting to wide range of organizations
- Handled content creation (website & social media content, press releases, etc.), comms strategy, development of operations best practices, SOP design & implementation, and business development consulting.
- Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
Editor/Senior Editor/Shift Leader
PR Newswire Asia
Beijing, China
10.2008 - 01.2013
- Managed flow of clients' PR copy into and out of China during U.S. business hours.
- Responsible for end-to-end copy editing and processing of press releases, including immediate releases and proofs, high-value IR copy, and releases with multimedia and multinational components.
- Determined readiness of written pieces targeting multiple media markets, made changes and approved final versions for publication.
- Served as first point of contact for authorized C-suite officers for all clients & handled all troubleshooting on their behalf.
- Dandled daily department accounting and reporting.
- Composed press releases for clients.
- Conducted webinars and off-site trainings to help clients optimize their copy and best leverage company's services.
Advocacy & Care Supervisor
Circles North America
Boston, MA
10.2003 - 08.2008
- Responsible for service recovery, problem-solving, and acting as point of contact for front-line staff faced with most complex tasks. Coached employees through day-to-day work and complex problems.
- Handled 20-25 calls per day to address customer inquiries and concerns.
- Resolved account issues to build rapport and relationships with clients.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Kept abreast of new company products and services to effectively answer questions and resolve complaints.
Education
No Degree - Communication Studies
Suffolk University
Boston, MA 09.1994 - 05.1998
High School Diploma -
Boston College High School
Boston 09.1990 - 04.1994
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Analysis & Evaluation
undefinedQuote
"The time has come to say fair's fair / to pay the rent now / to pay our share."
Midnight Oil
Timeline
Principal Consultant
Migration Media
04.2019 - Current
Global Communications Strategist
PR Newswire Asia
03.2017 - 04.2019
Operations Support Supervisor
PR Newswire Asia
01.2013 - 03.2017
Principal Consultant
Zax Consulting, Inc.
04.2011 - 03.2017
Editor/Senior Editor/Shift Leader
PR Newswire Asia
10.2008 - 01.2013
Advocacy & Care Supervisor
Circles North America
10.2003 - 08.2008
No Degree - Communication Studies
Suffolk University
09.1994 - 05.1998
High School Diploma -
Boston College High School
09.1990 - 04.1994
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