Mike Siemasz
Plymouth,MI
Summary
Innovative Product, Customer and Content Marketing leader with experience delivering revenue-driving go-to-market, growth and retention strategies. Results-oriented, collaborative, detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
Work History
Director, Product Marketing
Rocket Software
05.2022 - Current
- Lead a team of product and solution marketing professionals, providing mentoring and coaching to enhance knowledge and skills.
- Spearhead the creation of sales collateral, including presentations, case studies, and whitepapers, to support revenue growth objectives.
- Develop comprehensive go-to-market plans covering sales enablement, public relations, and digital marketing efforts.
- Organize and present at trade shows to showcase products, generate leads, and establish industry thought leadership.
- Manage successful product and solution launches, ensuring timely delivery and coordination across departments.
Director, Customer Marketing
WorkForce Software
10.2021 - 05.2022
- Optimized customer segmentation by analyzing demographic and behavioral data, tailoring marketing efforts accordingly.
- Led cross-functional teams to create comprehensive customer marketing plans, resulting in increased brand loyalty.
- Developed and executed data-driven marketing programs for improved customer engagement and retention.
- Performed market segmentations, targeting and positioning for each product line.
- Developed program and led customer engagement for annual conference
Product Marketing Lead
ASG Technologies (Rocket Software)
07.2020 - 10.2021
- Orchestrated successful product launches through cross-departmental coordination, ensuring timely execution.
- Conducted regular product training sessions for sales teams, equipping them with the knowledge needed to effectively sell products in a competitive landscape.
- Analyzed sales performance data to identify areas for improvement and implemented necessary changes to drive revenue growth.
Sr. Customer Marketing Manager
15Five
10.2019 - 07.2020
- Implemented a comprehensive loyalty program to reward frequent customers and boost overall sales.
- Improved customer retention rates through personalized email marketing strategies.
- Streamlined customer communication processes, resulting in higher satisfaction levels.
Customer Marketing Manager
FourKites
05.2019 - 10.2019
- Analyzed customer feedback to identify opportunities for product improvement and better targeting.
- Collaborated closely with sales teams to provide them with marketing support materials, enhancing their success rate in closing deals.
- Coordinated trade shows, conferences, and networking events to increase brand visibility within the industry.
Content Strategist
Compuware (BMC)
01.2016 - 05.2019
- Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.
- Managed freelance contributors, ensuring timely delivery of high-quality articles that adhered to brand guidelines.
- Wrote and led the creation of short- and long-form thought leadership and product marketing materials, including establishing industry-leading podcast, to boost brand and product awareness.
Copywriter
Ignite XDS
04.2015 - 01.2016
- Produced original, creative content for promotional advertisements and marketing materials.
- Enriched client relationships through timely delivery of high-quality work on various projects under tight deadlines.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
Education
Bachelor of Science - Written Communication
Eastern Michigan University
Ypsilanti, MI04.2015
Skills
- Customer Journey Mapping
- Product and Solution Launches
- Go-to-market Strategy
- Marketing Program Management
- Channel Marketing
- Content Development
- Data-driven decision-making
- Market Analysis
Timeline
Director, Product Marketing
Rocket Software
05.2022 - Current
Director, Customer Marketing
WorkForce Software
10.2021 - 05.2022
Product Marketing Lead
ASG Technologies (Rocket Software)
07.2020 - 10.2021
Sr. Customer Marketing Manager
15Five
10.2019 - 07.2020
Customer Marketing Manager
FourKites
05.2019 - 10.2019
Content Strategist
Compuware (BMC)
01.2016 - 05.2019
Copywriter
Ignite XDS
04.2015 - 01.2016
Bachelor of Science - Written Communication
Eastern Michigan University