Mike Sprouse

Expertise: New Customer Acquisition (B2C), Conversion Rate Optimization, Data Analytics, Lead Generation and Content Acquisition, Budgeting and Forecasting, Paid Marketing (Search, Social, Programmatic) Strategy and Budget Management

• Growing new subscribers for over 75+ Hearst Newspapers, representing over 300K digital-only subscribers
• Achieving new customer conversions/signups growth across network of publications while setting Y/Y record growth in digital-only new subscribers and conversion rate,
• Determining optimal budget and strategy for multi-million dollar paid marketing campaigns across search, social and programmatic.
• Testing new acquisition-focused offers, pricing and creative strategies to boost new subscriber volume.
• Working with newsrooms nationwide collaborating on go-to market strategies and subscriber value propositions.
• Determining budgets, revenue forecasts and volume projections for new subscriber growth.

Expertise: Data Analytics, Mobile App downloads/conversion and KPI, New Client Acquisition (B2B), Performance-based marketing, Programmatic/DSP, Brand Development and Strategy, Thought Leadership

• Helped clients break through "privacy wall" related to app download, action, conversion and user outcome
• Drove demand generation and new client acquisition
• Introduced/built of new brand (Kismet.ai) in programmatic/DSP industry. New sales materials created => lead generation, and client on-boarding
• Developed comprehensive performance reports and KPI using Google Analytics to solve resource allocation and establish performance metrics for clients
• Worked collaboratively with technology, sales, operations and creative

Expertise: New User Acquisition, Brand/Direct, Web, Print, Social Media Marketing, Paid Search, SEO, Mail, Content, Email Marketing, New Program Development, Thought Leadership

• Performed all areas of digital/growth marketing efforts for Tennis Connecticut and its facilities
• Increased new user acquisition funnel: advertisement => lead => sales process to on-court revenue and participation
• Grew Tennis CT brand & website new user acquisition: 0 => 200K website visitors with industry-breaking conversion rates
• Developed strategic partnership growth with Universal Tennis (UTR)
• Worked cross-functionally with President, front desk staff, tennis coaches, and technology

Expertise: Revenue, P&L, Finance, Operations, Sales Leadership, Human Resources, Business Development

• Agency that supported key growth initiatives like user acquisition for clients across dozen industries for Fortune 500 companies and SMB's
• Founded, self-funded, and grew company and client base
• Hired key staff across all disciplines
• Double-digit % company revenue and client growth in every year

Expertise: Paid subscriptions, Lead Generation, Product development, Philanthropy, Budgeting, Planning, Forecasting, Affiliate/Performance-Based Solutions, Brand Marketing, Marketing strategy, Online advertising, Affiliate/CPA, Programmatic

• Hired as very first marketing employee at company as CMO and built award-winning marketing, creative and events team from scratch
• Grew from $40MM => $200MM+ company
• Assisted clients like Netflix and hundreds of others on new user acquisition and paid subscription growth
• Named two-time, national "Marketing Team of Year" from American Business Awards beating out Boeing, John Hancock Financial and others.

Expertise: Navigating online pay wall issues from free => pay (online, tv), Set up company data analytics and KPI, Online Subscription Revenue growth, e-commerce conversion and targeting, Revenue/P&L, E-Commerce, Digital Marketing Strategy, Cross-Channel Management, Social Media, .com, catalog, home entertainment, tv/network marketing, and mobile

• I managed all P/L for digital (online & entertainment) division which was highest-growth business in company during this time
• Online subscription revenues grew 31%, 28% and 33% in succession each of first three years
• E-Commerce and Catalog revenues grew 48% over five year span
• Early leader of social media and mobile technologies.

Industry: D2C Direct Marketing, Direct Response, Direct Mail (CPG / Collectibles / Memorabilia)

Expertise: Direct marketing, Direct mail, Web/E-Commerce new user acquisition, revenue/P&L, Project Management, Catalog

• Direct Mail, Marketing copywriting, Creative Services & Design, Advertising
• Massive growth ($ and product line expansion) of Sports Collectibles unit
• Established company's earliest foray into E-Commerce business overseeing online demand and user acquisition

• Achieved ATP Tour World singles ranking
• Competed in several ATP Tour level events including U.S. Pro Championships in Boston, MA

• Published Seven Books.
• Key Result: Achieved Amazon best-seller status for three books.