Accomplished executive and marketing leader. Former world-ranked tennis player and Arthur Ashe Award winner. Founded and ran a digital marketing agency successfully for six years. Career has spanned Growth Marketing (new user acquisition, creative optimization, conversion, funnel management), Brand & Direct, B2C & B2B, Product, and most disciplines within the digital world. Successful KPI growth at every career stop. Both analytical and creative: passionate about numbers and visual storytelling.
Expertise: New Customer Acquisition (B2C), Conversion Rate Optimization, Data Analytics, Lead Generation and Content Acquisition, Budgeting and Forecasting, Paid Marketing (Search, Social, Programmatic) Strategy and Budget Management
Expertise: Data Analytics, Mobile App downloads/conversion and KPI, New Client Acquisition (B2B), Performance-based marketing, Programmatic/DSP, Brand Development and Strategy, Thought Leadership
Expertise: New User Acquisition, Brand/Direct, Web, Print, Social Media Marketing, Paid Search, SEO, Mail, Content, Email Marketing, New Program Development, Thought Leadership
Expertise: Revenue, P&L, Finance, Operations, Sales Leadership, Human Resources, Business Development
Expertise: Paid subscriptions, Lead Generation, Product development, Philanthropy, Budgeting, Planning, Forecasting, Affiliate/Performance-Based Solutions, Brand Marketing, Marketing strategy, Online advertising, Affiliate/CPA, Programmatic
Expertise: Navigating online pay wall issues from free => pay (online, tv), Set up company data analytics and KPI, Online Subscription Revenue growth, e-commerce conversion and targeting, Revenue/P&L, E-Commerce, Digital Marketing Strategy, Cross-Channel Management, Social Media, .com, catalog, home entertainment, tv/network marketing, and mobile
Industry: D2C Direct Marketing, Direct Response, Direct Mail (CPG / Collectibles / Memorabilia)
Expertise: Direct marketing, Direct mail, Web/E-Commerce new user acquisition, revenue/P&L, Project Management, Catalog