Results-driven franchise executive with 30+ years of experience in franchise sales, real estate, construction, marketing, and operations across restaurant, retail, and service-based business models. Proven success in driving franchise growth, revenue generation, and operational efficiency for both emerging and mature brands across North America, Asia, Europe, Latin America, and the Middle East. A servant leader dedicated to franchisee success and team development.
Overview
16
16
years of professional experience
Work History
Vice President, Franchise Development
INDOOR ACTIVE BRANDS - ALTITUDE & THE PICKLE PAD
01.2024 - 01.2025
Franchise Growth & Recruitment: Launched a strategic franchise expansion initiative, securing 12 high-value franchise partnerships and finalizing 18 franchise agreements, resulting in $645,000 in franchise fees and strengthening the brand's market presence
Expansion & Leasing: Managed a record-breaking growth phase, driving 9 new park openings-a 350% increase from 2023-while executing 12 new leases, achieving a 50% YoY expansion rate
Asset Sales: Orchestrated the successful sale and transfer of 2 corporate-owned parks and 8 franchised locations, generating $180,000 in transfer fees and streamlining operational efficiency
Operational Efficiency: Revamped marketing and recruitment strategies, implementing cost-saving initiatives that reduced the department budget by 17.5% ($150,000) while enhancing lead conversion and brand positioning
Senior Director, Franchise Development
SHIPLEY FRANCHISE COMPANY, LLC
03.2021 - 12.2023
Record Growth & Expansion: Drove unprecedented brand expansion, achieving a 42% YoY increase in restaurant openings and developing a robust pipeline of 40 future locations for 2024, positioning the brand for sustained growth
Franchise Recruitment: Revitalized franchise sales strategy, successfully recruiting 15 new franchisees, securing 120 multi-unit development commitments, and generating $1.3M in franchise fees, exceeding annual targets
Real Estate Optimization: Transformed site selection strategy by restructuring real estate operations, establishing a high-performing broker network, and integrating a data-driven market analytics platform, resulting in 45 executed leases in 2023
Resale Program: Spearheaded the successful transfer and resale of 18 franchise locations, driving $360,000 in transfer fees while optimizing market positioning and operational continuity
Cost Reduction: Directed a strategic value engineering initiative, optimizing procurement and vendor negotiations to reduce construction, material, and equipment costs by 9.5%, delivering $70,000 in savings without compromising quality or efficiency
Vice President, Board Member
STEPHENS - FROST FARMS, INC.
02.2009 - 03.2023
Managed family investments, including residential real estate, oil & gas leases, and commercial land leasing for hunting and ranching operations
Director, Licensed Business Development
GN HEARING - BELTONE, INC.
11.2018 - 03.2020
Franchise & Licensing Expansion: Accelerated national growth by recruiting 12 high-performing licensed distributors, successfully launching 50 new retail offices and generating $25M in new revenue
Market Growth Strategy: Designed and executed a data-driven market optimization strategy, driving the opening of 42 new locations and unlocking an additional $21M in revenue, enhancing brand penetration and profitability
Corporate Resales: Led a high-value corporate divestiture initiative, managing the sales and transition of 80 corporate-owned retail locations, generating $31.6M in revenue, and driving a 35% increase in wholesale purchases, strengthening supply chain efficiency and licensee engagement
Senior Director, Licensed Store Development
SAVE-A-LOT FOOD STORES, INC.
01.2010 - 05.2018
Store Growth & Revenue Impact: Designed and launched a high-impact financial incentive program, fueling the opening of 355 new stores, driving $1B in system-wide sales, and delivering $90M in annual EBITDA
High-Impact Recruitment: Strategically expanded the franchise network by securing 85 high-net-worth multi-unit developers, representing 35% of Save-A-Lot's ownership base, and strengthening long-term brand sustainability
Expansion Acceleration: Achieved a 275% increase in store openings, surpassing development targets by 15-20% from 2011 to 2016, positioning the brand for sustained national expansion
Corporate Sales & Profit: Guided a major corporate restructuring initiative, successfully managing the relicensing and sale of 85 corporate-owned stores, generating $17M in net profit and contributing $50M in annual EBITDA
Budget Management: Oversaw and optimized a $4.2M G&A budget, maintaining financial discipline while supporting aggressive growth initiatives