Mike Thomas

Field Sales Manager

Swire Coca-Cola

Twin Falls, ID

11.1995 - Current

Resolved customer complaints promptly and effectively when necessary.
Developed and implemented sales strategies for new and existing accounts.
Organized field visits to customers and prospects to build relationships, present products, and increase sales volume.
Conducted market research to identify customer needs and develop targeted sales plans.
Maintained accurate records of sales activities, customer interactions, and product performance.
Provided training on product features and benefits to field personnel.
Assisted in the development of marketing materials for potential customers.
Managed a team of 10+ sales representatives across multiple regions.
Reviewed monthly reports from regional teams to ensure targets were being met or exceeded.
Analyzed competitors' pricing structures, promotions, and market share trends to inform strategic decisions.
Established effective communication channels between team members and headquarters staff.
Created comprehensive weekly, monthly, quarterly reports highlighting key metrics such as revenue growth, margin performance, ROI tracking.
Collaborated with internal stakeholders including Product Management, Marketing, Finance and Operations teams to ensure successful execution of initiatives.
Identified opportunities for improvement in processes related to customer service delivery.
Performed regular analysis of competitive landscape to understand threats and opportunities in the marketplace.
Developed incentive programs for sales representatives that encouraged high-performance results.
Participated in trade shows and conferences to promote company's products and services.
Ensured compliance with all applicable laws and regulations within scope of responsibility.
Coached and mentored junior staff members by providing guidance on best practices in selling techniques and approaches.
Expanded new business, implementing effective networking strategies.
Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
Organized special events at retail locations to engage customers, demonstrate products and boost sales.
Distributed merchandise plans and brand messaging for use by sales personnel.
Educated store personnel about program changes, new processes and current product information.
Coordinated store restocking and merchandising to maintain product prevalence and promote sales.
Resolved customer complaints regarding sales and service.
Coached, developed and motivated team to achieve revenue goals.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Enhanced sales volume through skilled support to both new and inactive customers.
Directed and coordinated products, services and sales activities.
Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Supported sales team members to drive growth and development.
Built sales forecasts and schedules to reflect desired productivity targets.
Conducted market research and reported on competitors.
Established ambitious goals for employees to promote achievement and surpass business targets.
Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Oversaw regional and local sales managers and staff.
Developed and significantly grew assigned territory using strong engagement and marketing skills.