Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Mike Wall

Hummelstown

Summary

As an award winning and dynamic executive with a proven industry track record, I am attracted to situations where teams are underperforming and are ready for collaborative, energetic leadership that will help them achieve levels of success they thought were beyond their reach

Overview

19
19
years of professional experience

Work History

Executive Director - Board of Advisors

Carvertise
07.2023 - Current
  • Support growth of emerging mobile advertising company by advising company President and Vice President of Sales on organizational strategies

VP Affiliate Partnerships

Effectv (a Comcast Company)
10.2018 - 04.2023
  • Developed role to head up video advertising inventory acquisition process for $2.5B advertising sales organization
  • External responsibilities included relationship management, inventory representation agreement negotiation, and ensuring agreement terms are met
  • Internal responsibilities included the development and implementation of strategies that ensured acquired inventory aligns with organizational mission and achieving revenue targets
  • Affiliate roster included over 50 partnerships with an annual value of over $600M among the largest video distributors in the U.S., including AT&T U-Verse, Charter, Cox, DirecTV, DISH, Verizon, and others


Regional Vice President - Southeast

Comcast Spotlight
10.2016 - 10.2018
  • Led 200+ employee sales and support organization responsible for generating over $150M in annual advertising revenue across major Southeast markets, including Atlanta, Tampa, Miami, Jacksonville and others
  • Oversaw rapid turnaround of underperforming region, improving revenue to #2 company-wide and qualitative performance metrics to #1 in first full year
  • Collaborated with corporate leadership and human resources management to enhance talent at all positions, creating an improvement culture through intensive coaching and talent-focused recruitment


Vice President of Sales Strategy

Comcast Spotlight
12.2014 - 10.2016
  • Led collaborative effort to define and execute sales strategies designed to maximize business potential across major Northeast markets, including New York, Philadelphia, Washington, Boston, Pittsburgh, Baltimore, and others
  • Ensured participation of employees of all levels, creating a panoramic view of how to best address business challenges and organizational support
  • Contributed to region achieving $800M in revenue in 2016, first region in company to meet that level


Regional Vice President - Mid-Atlantic

Comcast Spotlight
10.2005 - 12.2014
  • Managed sales for 7 Mid-Atlantic markets, including Washington and Baltimore, with annual revenues in excess of $250M annually

Education

Master of Arts - Journalism

Culver-Stockton College
Canton, MO

Skills

  • Example-setting leader, able to challenge and inspire organizations to higher levels of success
  • Embraces the challenge of underperforming or low morale situations; strong drive to rally organizations to new levels of success
  • Strong platform and written communication skills; selected as keynote speaker at industry events and published author in industry publications
  • Not afraid to get hands dirty; takes pride getting away from desk and embracing all levels of the organization

Awards

Recognized by Comcast senior leadership with Lifetime Achievement Award in 2015 for contribution to the growth of the cable advertising industry, only 1 of 2 to ever receive this award

Timeline

Executive Director - Board of Advisors

Carvertise
07.2023 - Current

VP Affiliate Partnerships

Effectv (a Comcast Company)
10.2018 - 04.2023

Regional Vice President - Southeast

Comcast Spotlight
10.2016 - 10.2018

Vice President of Sales Strategy

Comcast Spotlight
12.2014 - 10.2016

Regional Vice President - Mid-Atlantic

Comcast Spotlight
10.2005 - 12.2014

Master of Arts - Journalism

Culver-Stockton College
Mike Wall