Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mike Worth

Fuquay-Varina,NC

Summary

Results-driven Digital Marketing Specialist with 2+ years of experience in Paid Media Analysis, PPC Campaign Management, and Social Media Marketing. Proven track record in optimizing campaign KPIs, managing ad spend, and driving client satisfaction. Proficient in Google Ads, Microsoft Ads, and Salesforce. Possesses a Bachelor's in Advertising, Entertainment Media, Communications.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Paid Media Analyst

Trimark Digital
01.2024 - 07.2024
  • Managed a portfolio of 15+ Google and Bing clients
  • Create new insights on how accounts can be optimized for best performance
  • Collaborated closely with Account Managers to provide detailed reports to client
  • Continuously improving & monitoring campaign KPIs (CPC, Top Imp Shares, CPL, CTR, Conv. Rate, Quality Score)
  • Planned and budgeted over $100,000 in ad spend in 6 months

Digital Marketing Specialist

JRA
11.2021 - 10.2022
  • Managed PPC marketing efforts for over 30+ Google Ads accounts
  • Create and optimize PPC campaigns on search engines such as Google and Microsoft
  • Daily optimization of campaign performance across all assigned clients
  • Constant communication with all clients to assure client satisfaction through reporting
  • Analyze paid search data (Impression Shares, Conversion Rates, Click Performance, Website performance, Leads) to ensure full optimization
  • Maintain web building skills for enhanced performance of conversion tracking
  • Brainstorms new and creative growth strategies
  • Effectively managed a combined 1.5 Million in ad spend across all clients

Marketing Associate

RE/MAX Reliance
01.2021 - 04.2021
  • Manage and improve organic social media campaigns through Meta Business Suite
  • (Facebook & Instagram)
  • Increase company ranking and traffic through search engine optimization
  • Explore all traditional print publications for advertising opportunities
  • Instruct all new real estate agents on best organic digital marketing strategies

Social Media Marketing Intern

Uni Movers
10.2020 - 12.2020
  • Oversee all organic social campaign performance on platforms such as Google My Business, Facebook, & Instagram
  • Improve leads and customer retention by creating a engaging social platform presence
  • Consistently produce 20-30 new social business posts each month
  • Monitor performance of posts to generate branding and continuously improve social campaign health

Inside Sales Specialist

Security Force, Inc.
04.2019 - 08.2019
  • Meet sales goals and produce daily warm leads for sales manager
  • Learn and execute scripted sales pitch to perfect accuracy
  • Prospect hundreds of cold leads daily
  • Upsell solutions and products
  • Learn to overcome objections and enhance consumer relationship

Education

Bachelor's of Mds. - Advertising, Entertainment Media, Communications

West Virginia University
Morgantown, WV

Skills

  • Media Planning
  • Advertising Strategy
  • Social Media Analytics
  • Teamwork and Collaboration
  • Campaign Evaluation
  • Customer Service
  • Time Management
  • Adaptability and Flexibility

Certification

  • Google Adwords, 06/01/24, Present
  • Hubspot SEO, 05/01/23, Present

Timeline

Paid Media Analyst

Trimark Digital
01.2024 - 07.2024

Digital Marketing Specialist

JRA
11.2021 - 10.2022

Marketing Associate

RE/MAX Reliance
01.2021 - 04.2021

Social Media Marketing Intern

Uni Movers
10.2020 - 12.2020

Inside Sales Specialist

Security Force, Inc.
04.2019 - 08.2019

Bachelor's of Mds. - Advertising, Entertainment Media, Communications

West Virginia University

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Mike Worth