Mike Wozniak
Appleton,WI
Summary
Driven Content Manager & visual lead for The Walbec Group, directing enterprise-wide photo/video strategy and asset management for a 2,500-person organization spanning six companies under one brand. Owning end-to-end production and governance of all visual media—internal communications, marketing, recruiting, and project storytellingvwhile partnering with teams across the business and managing freelance crews to deliver brand-consistent, high-impact assets.
Overview
5
5
years of professional experience
Work History
Content Manager
Walbec Group
02.2024 - Current
- Executes marketing strategy for the six companies under the Walbec Brand.
- Collaborates with cross-functional teams to create cohesive marketing campaigns that hire top-tier talent, drive revenue, and hold the Walbec brand standard.
- Leader in all external freelance media vendors across the midwest collectively helping build the media library.
- Works closely with partners like the Green Bay Packers and Milwaukee Brewers to increase brand awareness, community, and credibility in the construction industry.
- Creates, curates, and distributes internal/external media across the organization
- Steward of the brand.
Video Producer
Vortex Optics
10.2021 - 02.2024
- Drove social channels to 100m+ impressions.
- Key asset in creating/delivering content to feed the Vortex Optics social media channels with over 1.5m subscribers/followers.
- Managed and coordinated offsite HUNTS/SHOOTS for product launches and brand campaigns.
- Balanced creative vision while delivering products that exceeded objectives - staying true to brand identity.
- Managed video production schedules, ensuring timely delivery of projects while adhering to budget constraints.
- Collaborated with cross-functional teams to develop creative concepts and ensure alignment with overall marketing strategies.
Media Manager
Nock On Tv (Nock On Archery)
02.2021 - 10.2021
- Key asset in growing the brand's reach, followers and DTC sales by creating successful launch campaigns.
- Streamlined operational processes and workflow to increase efficiency of content performance and resource allocation.
- Led content strategy, execution and distribution.
- Negotiated contracts with freelancers and vendors (Sitka, Yeti, Easton, Traeger, G5, Sealthcam), securing favorable terms that supported project budgets and timelines.
- Evaluated emerging trends in media production technology, making strategic recommendations for equipment investments or workflow improvements.
- Wore all hats in marketing, diving into any and all projects needed for the brand.
Education
Bachelor of Science -
University of Wisconsin-Oshkosh
Oshkosh, WIPart 107 - FAA Commercial Drone Pilots License -
US FAA
Skills
- Branding
- Strategic planning
- Creative direction
- Content creation
- Adobe Suite
Timeline
Content Manager
Walbec Group
02.2024 - Current
Video Producer
Vortex Optics
10.2021 - 02.2024
Media Manager
Nock On Tv (Nock On Archery)
02.2021 - 10.2021
Bachelor of Science -
University of Wisconsin-Oshkosh
Part 107 - FAA Commercial Drone Pilots License -
US FAA
Hobbies And Interests
- Hunting
- Training
- Good eats
- Traveling