Mike Keith Ward

• ● Developed and maintained relationships with clients and retail partners
  ● Support the implantation of the brand strategy
  ● Assist with setting up and breaking down displays and merchandising
  ● Create event and training tools to implement during Master Class trainings and backstage trainings
  ● Utilized creative problem-solving skills to resolve customer issues
  ● Researched and identified potential clients to expand customer base
  ● Implemented customer feedback into advertising campaigns to improve performance
  ● Produce retail sales to meet and exceed established goal
  ● Review inventory by door and address stock concerns at each visit
  ● Conducted competitive analysis to identify opportunities in the market
  ● Developed and implemented creative solutions to increase customer satisfaction
  ● Developed and implemented customer loyalty programs to increase customer retention
  ● Developed and maintained positive relationships with all levels of management and clients to ensure business
  growth
  ● Generated reports to track sales performance and customer feedback
  ● Developed and implemented strategies to increase brand awareness and customer loyalty
  ● Developed and maintained relationships with key stakeholders
  ● Developed and implemented strategies to increase customer engagement and sales
  ● Collaborated with other departments to ensure successful execution of advertising campaigns
  ● Researched and identified potential partnerships to increase sales and brand recognition
  ● Developed promotional materials to increase customer awareness of services and products
  ● Utilized Salesforce CRM to help manage client interactions sales data
  ● Created and managed spreadsheet to track client entertainment budget, freelance budget, monthly food and
  beverage, and travel budgets
  ● Implement corporate promotional programs and contest
  ● Planned and executed corporate sponsored events
  ● Recruit, hire, develop, manage, and mentor a dynamic Field Sales Team
  ● Maintain positive customer relationships with follow up
  ● Drive brand awareness through education resources
  

● Demonstrated and explained use of different beauty products to educate customers.
● Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
● Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
● Prepared skin for makeup application by cleaning, moisturizing and priming.
● Presented and promoted company's products and services to current and prospective customers.
● Conveyed image of quality and integrity while generating sales.
● Built strong and lasting rapport with clients through consistent delivery
of requested services and exceptional results.
● Drove client retention and increased revenue by driving effective
customer relationship management protocols.
● Recruit, train and manage freelance artists to support assigned retailers
in Atlanta market.
● Execute successful regional events and focus days to build market share
and increase brand awareness.
● Oversee and support: NARS Boutique, Sephora, Ulta and Blue
Mercury

● Responsible for supporting staff and management of retail business, with $3.5M sales volume through identifying, developing and driving programs to increase sales, improve customer retention and minimize inventory shrinkage.
● Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
● Designed model to identify business strengths and weaknesses by using statistical and graphical data, resulting in development of astrategic marketing plan that increased sales.
● Helped with planning schedules and delegating assignments to meet coverage and service demands.
● Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
● Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
● Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
● Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.