Summary
Professional Highlights
Overview
Work History
Education
Skills
Software
Additional Experience
Certification
Work Preference
Quote
Languages
Websites
Hi, I’m

Michael Lannon

Director of Sales and Operations
San Marcos,CA
Michael Lannon

Summary

Accomplished sales professional with over 15 years of experience in building strong client relationships, identifying new business opportunities, and driving revenue growth. Proven track record of exceeding sales targets, delivering exceptional customer service, and fostering long-term partnerships. I am a team-oriented account manager and SaaS MSP subject matter expert, skilled at leading cross-functional teams and providing expert guidance and support throughout the MSPs entire journey. My strong work ethic and ability to work autonomously allow me to consistently deliver exceptional results.

Professional Highlights

Professional Highlights
  • Managed a diverse portfolio of over 1000 Managed Service Providers. (Zenith Infotech)
  • Built a successful onboarding department that achieved a 91% product adoption rate. (Continuum)
  • Onboarded 1,200+ partners generating over $3.6 million in recurring revenue. (Continuum)
  • Dynamic sales leader who propelled an e-commerce brand to over $34 million in sales. (Best Reviews Hub)

Overview

20
years of professional experience
3
Certificates

Work History

Best Reviews Hub
Warrenton, VA

Director of Sales and Operations
09.2016 - Current

Job overview

Drives the creation and expansion of a successful e-commerce brand, encompassing product sourcing, marketing, sales, customer support, pricing, compliance, inventory management, and logistics.

• Spearheaded contracts and negotiations overseeing all aspects of sales operations.
• Successfully scaled the e-commerce retail brands to over $34 million in revenue.
• Utilized consumer data analytics and market research to develop effective marketing strategies.
• Successfully executed and optimized promotions, PPC, and AdWords campaigns to drive sales.
• Dynamic supply chain manager who built and maintained a robust network of vendors and logistics partners.
• Ensured brand consistency, legal compliance, and successful market introduction for a wide range of SKUs.
• Responsible for entire product lifecycle, from design and development to go-to-market strategy, inventory management, and platform support on Amazon, Walmart, and Shopify.

Continuum Managed Services
Cranberry Township, PA

Director of Partner Services and Marketing Ops.
10.2013 - 09.2016

Job overview

Architected and executed a strategic plan for partner acquisition, salesforce operations, and customer success while building and leading a high-performing team and implementing process improvements.

• Constructed and implemented the partner Onboarding Department with Technical Sales Engineers.
• Responsible for pre-sales, eval to partner conversions, and onboarding support for all MSP acquisitions.
• Designed and implemented pre-sales, onboarding, and account management workflows and procedures.
• Optimized product adoption through strategic initiatives, leading to a 91% product adoption rate.
• Led Customer Success initiatives that increased loyalty, retention, and reduced new acquisition churn by 4.5%.
• Onboarded 1,200+ accounts that generated over $3.6 million in recurring revenue within two years.
• Managed Salesforce operations ensuring seamless collaboration and accuracy across internal departments.
• Developed advanced leadership skills through developmental workshops and seminars.
• Consistently exceeded company sales quotas and quarterly revenue goals.

Continuum Managed Services
Cranberry Township, PA

Asst. Director, Technical Account Management
9 2011 - 10.2013

Job overview

Oversaw the successful delivery of a comprehensive suite of IT services, including RMM, BDR, cybersecurity, cloud solutions, and customer success initiatives.

• Led and managed a high performing team that supported 5,800 partners managing over 1 million endpoints.
• Operated as the Account Manager for high-value accounts, including strategic accounts and IT franchises.
• Identified and capitalized on opportunities to up-sell and cross-sell products and services to existing customers.
• Implemented customer success initiatives for TAMs that increased customer satisfaction and retention.
• Oversaw the execution of complex IT projects ensuring timely and effective project delivery.
• Streamlined training and implementation for business continuity securing over 65,000 SMBs and 250k servers.
• Collaborated with the offshore Network Operations Center (NOC) to minimize risk and resolve issues.
• Continually achieved and surpassed customer service goals, project goals, and quarterly revenue quotas.

Zenith Infotech, LLC
Warrendale, PA

Senior Technical Account Manager
10.2005 - 09.2011

Job overview

Spearheaded a strategic approach to account management, customer success, technical support, sales, and partner education at a leading SaaS Managed Service Provider.

• Account Manager and Technical Liaison for over 1,000 SMB, MSPs, key accounts, and IT franchises.
• Managed the entire lifecycle, from initial customer acquisition to ongoing support and retention.
• Functioned as the trusted subject matter expert specializing in RMM, BDR, cloud hosting, and security.
• Leveraged a consultative sales approach delivering tailored solutions that addressed customer pain points.
• Effectively able to manage conflicts and drive positive outcomes, maintaining strong relationships.
• Developed and delivered effective training programs to equip partners with the knowledge and skills needed to successfully sell and support the product.
• Routinely conducted onsite workshops, hosted events, and held live webinar sessions to train partner sales and technical staff on product features, benefits, and best practices.
• Consistently exceeded quarterly customer success and revenue quotas achieving the top sales territory.

Education

Pittsburgh Technical College
Oakdale, PA

Associate of Science from Computer And Network Systems Technology
07.2000 - 2002.07

University Overview

Concentration: Theory and Administration of Computing Technology

Internship: University of Pittsburgh Medical Center

Database Design and Management for Healthcare Systems (UNIX, Epic, Access, Oracle)

Skills

B2B & B2C

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Software

Microsoft Business Suite (Excel, Word, PowerPoint, etc)

CRM Platforms (Salesforce, HubSpot, Zendesk)

PSA Platforms (ConnectWise, Autotask)

E-Commerce Mgmt Platforms (Amazon Seller Central, Walmart, Shopify)

E-com Tools (Helium 10, Carbon 6, etc)

Big Data/Analytics (Tableau)

Managed Service Platforms

Business Continuity Platforms

Web Design (Shopify, WooCommerce)

Google AdWords & Amazon PPC

Citrix, QAD, SAP, Peoplesoft

Definity PBX, Intuity Audix

Epic, Oracle, Access & General Databases

General knowledge of technologies & software gained throughout the years of experience relevant projects

Additional Experience

Additional Experience

Leadership and Management:

13 years of progressive leadership experience. Adept at mentoring staff, fostering collaboration, and establishing clear goals. Proven ability to utilize KPIs to drive revenue growth, profitability (P&L), while ensuring alignment with company-wide strategic objectives.


Marketing and Brand Management:

Accomplished digital marketer skilled in leveraging content and paid marketing strategies across various channels. Successfully implemented e-commerce strategies, inbound and outbound campaigns, managed sponsored ad campaigns (AdWords, PPC), and fostered strong brand development and brand protection initiatives.


Analytical Acumen:

Data-driven professional with a keen eye for identifying trends and insights from sales data, market analysis, and customer feedback. Translate these insights into actionable recommendations that drive informed decision-making and positive business outcomes.


Business Planning and Project Management:

Championed the development of strategic business plans, company goals, and measurable team objectives. This collaborative approach led to the identification of many growth opportunities.


Client Relationship Management:

Initiative-taking client manager leveraging effective communication and relationship-building skills to foster client loyalty and achieve sales objectives. Conduct strategic client calls to identify needs, develop solutions, and drive mutually beneficial partnerships that fuel sales growth.

Certification

CompTIA Certificate in Channel Management for Vendors

Work Preference

Work Type

Full TimeContract WorkGig Work

Location Preference

RemoteHybridOn-Site

Important To Me

Career advancementCompany Culture

Quote

You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett

Languages

English
Bilingual or Proficient (C2)
Michael LannonDirector of Sales and Operations