Mikey Azougui

As VP of Sales & Marketing, I lead the company’s real estate sales strategy and marketing operations, driving top-line growth and operational efficiency across a rapidly scaling residential portfolio.

Key Responsibilities:

• Own and manage all sales and marketing strategy, including leasing velocity, channel optimization, and messaging
• Oversee and allocate a multi-channel marketing budget to maximize lead generation and ROI
• Define and track company-wide KPIs related to occupancy, revenue, and sales funnel performance
• Spearhead the customization and implementation of our internal CRM (Zoho), including workflows, automations, lead routing logic, and reporting tools
• Manage and mentor the sales and marketing teams to align execution with quarterly and annual growth goals
• Collaborate with operations, finance, and product teams to support leasing expansion and tenant experience

Key Achievements:

• Increased annual gross revenue by 25.1% YoY to $9.4M
• Achieved 91.3% occupancy while launching 199 new rooms (552 total rooms, +47% YoY)
• Boosted adjusted EBITDA by 32.4% YoY to $515K
• Launched and scaled a fully customized CRM solution, increasing conversion rates and internal reporting efficiency

• In charge of developing and executing the strategy for a portfolio of 400 rooms. This includes setting objectives, managing room prices, and prioritizing availabilities to maximize sales.
• Defined, designed, and built a bespoke automated CRM platform to streamline workflows, increase retention and improve performance.
• Redesigned and implemented an enhanced sales funnel that is based solely on virtual, 3D apartment tours. Despite having no in-person tours, I was able to increase sales revenue by 30%, improve conversion rate and significantly reduce headcount.
• Generated new revenue streams by implementing new fee structure based on different lengths of stay.

• Identified opportunities for process automation, leading to increased efficiency and reduced manual workload for staff members.
• Managed daily operations, ensuring smooth workflow and optimal resource allocation across departments.
• Boosted operational efficiency by implementing cost-effective strategies and streamlining processes.
• Managed a team of 30 sales agents and oversaw annual revenue exceeding $3.4 million

• Founded an HR company, developed required business plans, pitched to investors, raised capital, and built the firm's IT infrastructure.
• Led operations and managed sales and business development teams.
• Secured contracts with more than 100 firms in various industries; successfully placing 360 candidates annually.
• Built, trained, and orchestrated the growth of the sales department from zero to seven employees in a year while generating over 750K in sales revenue.

• Managed the sales team, promoting the firm's software and services - including trading and CRM platforms - resulting in aggregate sales of $3.6 per annum, 23% YoY increase.
• Directed a specialized team, tasked with optimizing insufficiencies in the firm's software.

• Managed FX (all G-10 currencies, as well as some EM currencies) and Commodities positions, totaling in $50 million - trading both spot and futures.
• Responsibilities included hedging of exposure, analyzing the firm's potions, producing end-of-day reports, and presenting finding to key stockholders.