MIKHAEL SONGCO

Primary point of contact for email execution for all marketing activities

• Collaboration: Collaborates on the design and architecture of email campaigns, and provides recommendations to optimize efforts
• Deadline Driven: Executes daily email marketing campaigns, creates email campaign workflow within Adobe Campaign and Salesforce Marketing Cloud, uploads all essential targeting data, uploads, and configures any needed HTML email templates or Web Apps
• Quality Control: Coordinates testing and approval to ensure necessary quality control and review has been completed
• Leadership Implementation: Led the successful implementation of a new CRM system, overseeing the migration of data and ensuring a seamless transition for the team, resulting in improved efficiency and data accuracy
• Process Streamlining: Developed and automated CRM workflows to streamline processes, reducing manual effort by 30% and improving team productivity
• Innovation: Developed and executed comprehensive CRM strategies aligned with organizational goals, resulting in 47x fewer unsubscribes
• Efficiency and consistency: Utilized advanced segmentation techniques to categorize and target customer groups, resulting in personalized marketing campaigns and 15% increase in customer engagement
• Quick Learner: Knowledge and use of various CRM programs including Salesforce Marketing Cloud, Adobe Campaign, Aprimo, Luxor CRM

Partner with property and develop relationships to build effective creative variable email campaigns

• Multi property Manager: Responsible for overseeing 4 MGM Resort properties (New York-New York, Mirage, Park MGM, NoMad) and effectively managing life cycles of each marketing project, from creation through delivery to the customer
• Attention to Detail: Ensure accurate use and input of appropriate data information in the Direct Marketing systems, as well as produce report writing for the systems. Implements effective copywriting and proofreading skills to ensure clarity in messaging. Ensures copy and brand standards are maintained and executed in accordance with company views
• Dedicated Team Member: Actively pursued additional projects and responsibilities. Led coaching and mentoring program for Direct Marketing Campaign Specialists. Conducted hiring, training, and development of new staff members. Celebrated individual and team performances

Analyze direct marketing financial and marketing data and provide recommendations to management

• Operational excellence: Performed proofing and quality checks of all corporate gaming, non-gaming, and special event campaigns to ensure emails and direct mails are displaying correct information. Promoted to manager in a year due to outstanding technical performance
• Positive Attitude: Extremely motivated in learning new systems, processes, and methodologies. Committed to fostering healthy relationships by actively listening to other team members’ ideas as ways to improve and streamline campaign creation processes
• Organizational efficiency: Contributed to the restructuring of a Daily Quality (DQ) checklist and Results Report monitoring system to improve efficiency of future Marketing emails within each property