Mikhail Hlushuk

Responsibilities

• Promoting casual games
• Planning and execution of UA department strategy
• Generation of hypotheses and experiments
• Full-cycle of launching and management of advertising campaigns in AppLovin, Unity, ironSource, Mintegral, Facebook
• Analysis and optimization according KPI
• Collaboration with the Analytics, , Product, Monetization, Motion Designers departments, agencies and personal managers
• Reporting
• Hiring, training, onboarding of new teammates

Responsibilities

• Launching campaigns with different objectives
• Testing different creatives formats
• Launch A/B Tests
• Analysis and optimization campaigns according KPI
• Reporting
• Generation of hypotheses and experiments
• Media-planning and Strategy development
• Interaction with the creative and copywriting department