Summary
Overview
Work History
Education
Skills
Projects
Training
ATTITUDE
Timeline
Generic
Mila Prosen

Mila Prosen

Belgrade,00

Summary

Dynamic marketing professional with extensive experience at Comtrade, excelling in strategic planning and project management. Proven track record in brand development and client relationship management, successfully launching innovative campaigns that drove significant growth. Adept at building teams and fostering collaboration, with a strong analytical mindset and effective communication skills.

Overview

23
23
years of professional experience

Work History

Client Service Director /Marketing

Comtrade
01.2022 - Current
  • Company Overview: Comtrade is a leader in IT businesses in Southeast Europe. As a software engineering and services company, it offers high-quality vendor and proprietary software solutions and outstanding system integration services to improve digital transformation across industries.
  • Close cooperation with Internal Companies Marketing departments to establish a long-term strategy providing software support for Partners companies: Microsoft, Dell, IBM, Oracle, Cern institute, Cisco, Fujitsu...
  • Support organizational growth by providing strategic client direction, and building new relationships. Maintaining existing Partner relationships, as well as ensuring project implementation:
  • Planning, developing, and managing Internal and Partners projects
  • Determining a project’s schedule, scope, and budget
  • Directing team members in meeting the objectives
  • Defining departmental operating budgets, and resource, risk, and scope management
  • Managing Internal Company and Partner expectations
  • Communicating with stakeholders
  • Determining short- and long-term resource requirements
  • Building and managing teams
  • Designating responsibilities among team members
  • Travel to meet with clients, visit suppliers and vendors, organize and attend industry fairs, and conferences.
  • Regular updates and periodic meetings with the client to keep up with current projects, changes, trends

Senior Marketing Specialist

Hypo – Alpe – Adria Bank
01.2013 - 01.2018
  • Establishing marketing goals according to central HAAB Group (Austria and region members)
  • Adaptation and localization of image and sales Campaigns for bank products and bank services according to sales and marketing plans
  • Market analyses – competition trends, innovations
  • Planning and implementing ATL and BTL activities in Serbia
  • Directing, briefing, coordinating, and supervising Advertising agencies PR, and Digital agencies for defined integrated Advertising Campaigns
  • Presenting, and sharing Campaigns and reports to HAAB group members in the region
  • Achievement:
  • Launch of several TV Campaigns 2 per quarter
  • Launch of first E banking
  • Launch of Gold Card with the production of TV Commercials and digital campaign
  • Launch Loyalty programs for cardholders
  • Organization of Sponsorship event at the Belgrade Movie Festival by communicating HAAB card products and awarding them on the spot

Marketing Communication director - Brands: Rubin, Medela, Vital, Albus

Invej d.o.o
01.2011 - 01.2013
  • Creating a marketing brand and sales strategy
  • Creation of ATL/BTL promotion in cooperation with Brand Managers
  • Cooperation with external advertising agencies, briefing and coordinating the agencies trough the process of development, as well as in the production stage
  • Maintaining Media contacts for CSR promotion
  • Achievement:
  • Launch of first Rubin product in can - wine with soda- internal TVC production, OOH, radio contest
  • Rebranding after 50 years of traditional Cognac “Vinjak”in cooperation with Leo Burnett
  • Rebranding of Medela packaging and TVC production;
  • TVC Production of Vital mayonnaise and launch of 3 new extensions

Client Service Director/Group Account Director

McCann Erickson
01.2007 - 01.2011
  • Servicing various Clients: Carlsberg, MTS, Master Card, Banka Intesa, Piraeus Bank, Telekom Srbija, Vrsacki vinogradi, Porsche SCG, L’Oreal, Alcatel Lucent, MTV
  • Leading meetings and negotiations with clients/companies
  • Cooperation with existing customers and finding new ones
  • Creating marketing plans, campaigns, and innovative projects
  • Building and maintaining customer relation
  • Coordinating work process with team members whole work processes from briefing of Creative team as well as the Account team to produce
  • Achievement:
  • Contracts with Porsche SCG for the brand Audi
  • Contracts with L’Oréal for Garnier brand
  • TV production of Banca Intesa commercial- No. 1 in Serbia
  • Launch of new Carlsberg rebranded Lav beer
  • Launch of first Pireus bank caravan in Serbia
  • Organization of first Alcatel Lucent event
  • MTV 10 year anniversary event and TV production

Account Project Leader

Leo Burnet - Phillipe Moris , Brand – L&M, Parlament
01.2005 - 01.2007
  • Realization of yearly brand platforms and brand plan
  • Creating innovative concepts, new brand consumers experience projects
  • Leading the team, organizing the-serious of small events during the year and big yearly event each year
  • Data base of new customers, follow up
  • Running the Loyalty programs for consumers
  • Achievement:
  • Yearly Launch of new brand communication Belgrade Fair with up to 10.000 visitors

Account Manager

Kreativa Unlimited Advertising agency, Clients: Nestle, Porsche SCG, Coca Cola, Doncafe
01.2003 - 01.2005
  • Manage the ATL and BTL activities
  • Servicing clients, briefing and directing designers, presenting proposals to Client
  • Preparing and presenting power point presentations, making the cost estimates and administrative jobs: contracts with suppliers, internal in outs, invoicing
  • Organizing and executing Launch events, PR events
  • Achievement:
  • Project leader of “The First Direct Marketing Conference” Hyatt
  • December 2006, Launch of Porsche intergraded standards for dealers in Serbia
  • Organization of first Volkswagen caravan from Serbia till Montenegro with serious of small events and big event in Podgorica for 6000 visitors
  • Launch of Schweppes in Serbia followed by movie Festival

Marketing Director

Reveal Lasers International (Balkan region representative and distributors)
12.2019
  • Company Overview: Reveal Lasers is a prominent manufacturer of aesthetic solutions for providers and clinics. Leading the market in medical & aesthetic energy-based devices utilizing disruptive advanced technology provides safe and effective patients treatments and profitable solutions for providers.
  • The role is responsible for lead generation through Reveal lasers- leader of laser medical and cosmetic products, validated sales methodology providing results that build brand dedication across all of our innovative products and technologies.
  • Report to the Central marketing/sales Manager
  • Segment the market and define key customers
  • Work out a yearly Sales and Marketing plan, in collaboration with the Finance Director, Marketing Manager, Clinical Manager, and Service Director.
  • Interact professionally with doctors, allied health care personnel, and aestheticians
  • Pay attention to the competitor’s actions and information related to them and the rest of the market, positioning Reveal in the Market
  • Drive the success and growth of Serbia and region territory through social media, live presentations, online presentations, B2B client meetings, cold calling, and on-site visits to meet and exceed individual and team goals.
  • Develop prospective new customers and nurture existing relationships to expand the sales of additional results.
  • Educate and demonstrate Reveal Lasers products' indications, efficacy, safety, and how these products will improve the clients' needs and that of their customers.
  • Creating marketing materials for product buyers/cooperators
  • Launch new products organizing and planning company trade shows and local events with a focus on the marketing of specific product lines

Marketing Manager

Pulse Office d.o.o. Brands: Pilot Pen, Deli
12.2019
  • Company Overview: An international brand of school, business travel, fashion programs for backpacks and bags, as well as a representative of renowned brands for school, and office supplies as well as gift programs – Pilot, Deli
  • Development of Marketing and Sales strategy for portfolio brands
  • Creating integrated communication for all Marketing channels
  • Creating and budgeting marketing plans in accordance with strategy and brand identity
  • Managing and executing marketing activities, campaigns, and launches
  • Close cooperation with foreign central marketing offices
  • Briefing, directing, working with the marketing team to develop Campaigns
  • Cooperation with Production companies to produce TV Commercial, YouTube tutorials, and videos for social media
  • Running Digital Campaigns, social media Pages, and profiles for 6 pages (SR and BIH)
  • Site maintenance, web shop solution improvement
  • Cooperation with sales to improve sales, follow the market trends, analyses of consumers habits
  • Organization of Various Fairs International, and locally
  • Presentation of products, marketing campaigns, and sales strategies to European partners
  • Achievement:
  • Launching digital channels of communication as well as online, and internet sales, rapid increase in the number of followers

Education

Bachelor of Communication and International Relations - Communication and International relation

University of Malta
01.2001

Airline studies course, IATA degree -

Westminster University
London, England
01.1997

Skills

  • Fluency in English
  • Project management
  • Strategic planning
  • Brand development
  • Customer relationship management
  • Team building
  • Budget management
  • Effective communication
  • Problem solving
  • Creative thinking
  • Event planning
  • Analytical mindset

Projects

2013 – 2018 Freelance projects, Marso d.o.o. - Digital, online Campaign, site development, Creation and development of a new Marso site in coordination with Hungarian central Marso Company, creating and running digital Campaign and radio for the new Taurus brand of tires, Ukusno No1 – rebranding of packaging and development of the new site and FB, DTL – Danube shipping transport, trading, servicing Company – site rebranding, Octogon lighting – lighting design, handmade production – site rebranding ,furniture fair organization, newsletter production

Training

  • Management Leadership and management
  • Marketing Presentation skills and public speaking, Shopper Marketing, Internet and content marketing course
  • Sales Sales skills, Negotiation skills

ATTITUDE

The way to get started is to quit talking and start doing.

Timeline

Client Service Director /Marketing

Comtrade
01.2022 - Current

Marketing Director

Reveal Lasers International (Balkan region representative and distributors)
12.2019

Marketing Manager

Pulse Office d.o.o. Brands: Pilot Pen, Deli
12.2019

Senior Marketing Specialist

Hypo – Alpe – Adria Bank
01.2013 - 01.2018

Marketing Communication director - Brands: Rubin, Medela, Vital, Albus

Invej d.o.o
01.2011 - 01.2013

Client Service Director/Group Account Director

McCann Erickson
01.2007 - 01.2011

Account Project Leader

Leo Burnet - Phillipe Moris , Brand – L&M, Parlament
01.2005 - 01.2007

Account Manager

Kreativa Unlimited Advertising agency, Clients: Nestle, Porsche SCG, Coca Cola, Doncafe
01.2003 - 01.2005

Bachelor of Communication and International Relations - Communication and International relation

University of Malta

Airline studies course, IATA degree -

Westminster University

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