Milan Artis
Boston,MA
Summary
Detail-oriented marketing coordinator with a flair for front-end development, boasting [X years] of experience in crafting and executing successful marketing campaigns. Proficient in HTML, CSS, and JavaScript, adept at translating marketing strategies into visually appealing and user-friendly web experiences. Skilled in coordinating multi-channel marketing initiatives, from campaign ideation to execution, to drive brand awareness and engagement. Strong analytical abilities coupled with a creative mindset enable the optimization of campaigns for maximum impact and ROI. Effective communicator and team player with a passion for staying abreast of industry trends and technologies. Eager to leverage marketing coordination expertise and front-end development skills to drive innovation and achieve results in a collaborative environment.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
NITA
2022.04 - Current
- Organically grew rapid social media community by 35% and managed integrated marketing strategy with content creation
- Managed the NITA’s website and coordinated social media content on a weekly basis
- Maintained the Ecommerce and website accuracy using Pardot
- Worked with vendors to maximize our website performance and prospecting for our social media using key tools such as: Google Analytics and Programmatic
- Supported Director of Marketing with all branding strategies by project coordination to include timelines, proofing, and evaluating marketing copy and design with external vendors
- Analyzed/Monitored KPIs and our websites SEO key words and conversion metrics
- Identified opportunities to improve optimizations of website architecture, templates, and implement SEO best practices on all generated content to increase search engine ranking and conversions
- Worked closely with NITA’s Copy Editor in creating monthly blog posts, and press releases to curate a stronger engagement amongst NITA faculty and students
- Responsible for updating the CRM database including, managing subscribes and unsubscribes, to ensure data integrity
- Played a key role in developing and sourcing new website material, such as content, images, and graphics, for a completely redesigned company website from Marketo to Pardot.
Onboarding Specialist
Package Concierge
2021.08 - 2022.04
- Conducted and scheduled numerous inbound and outbound calls, as well as meetings and maintained Salesforce records for all leads
- Worked with Sales in connecting with prospects to advocate for the company’s offered services and position
- Responsible for training, onboarding, and consulting for clientele to ensure smooth transition into our Go-Live process
- Served as point of contact for all new clients guiding them from point of sale and plan feature selection, through implementation to active status
- Established and updated client records in Salesforce.
Marketing Coordinator
Tour 24
2018.08 - 2021.08
- Tracked key metrics and ROI for web, email, search, and social campaigns
- Led the reporting of data analytics of the social marketing metrics to determine ROI
- Tracked the positive growth weekly
- Collaborated with multiple vendors to assist in launching our commercial and residential products
- Worked with the head of the marketing department in building the company’s website and development of the app
- Independently developed and managed all social media platforms that increased a monthly engagement of 5.5%
- Created monthly engagement campaigns
- Worked with graphic designers on advertising campaigns, and coordinated design projects
- Created new marketing kits, and revamped social media campaigns within a limited marketing budget
- Coordinated team Trade Show events and acted as a point of contact
- Maintained up-to-date knowledge of other real estate competitors’ analysis, and other necessary data in order to provide excellent service to current and prospective customers.
Marketing Assistant
The Stable
2016.01 - 2018.07
- Publicized and marketed our student store to connect with students and faculty using social media focusing on main priorities such as: Data collection, student engagement, and store site promotion/hands on promotion
- Handled stores social media strategy, in-store event promotions, and news-letter development, also developed strategic events to move products and established a grand productivity
- Tracked daily sales, inventory sold, and refunds using excel, in doing this, it increased awareness of consumption of our content refraining company of loss
- Presented students with dynamic cost savings opportunities
- Provided hands on product expertise to peers and faculty in using new advanced products.
Education
Software Engineering Bootcamp - Front-End
SheCodes, Online
Bachelor of Science - Business Administration (Concentration: Marketing)
Colby-Sawyer College
Skills
- Microsoft Office
- Power Bi
- Google Analytics
- Social Media
- Adobe Illustrator/Photoshop
- Project management
- Salesforce CRM tools
- HTML/CSS/JavaScript
- Copy Writing
- Pardot
- Frameworks
- SEO
- Bootstrap
- React
- Responsive
- UX/UI Design principles
- eCommerce
- Digital advertising
- Strong communication and interpersonal skills
Honors Achievements
- Charger Merit Scholars
- National Honors Society
Timeline
Marketing Coordinator
NITA
2022.04 - Current
Onboarding Specialist
Package Concierge
2021.08 - 2022.04
Marketing Coordinator
Tour 24
2018.08 - 2021.08
Marketing Assistant
The Stable
2016.01 - 2018.07
Software Engineering Bootcamp - Front-End
SheCodes, Online
Bachelor of Science - Business Administration (Concentration: Marketing)
Colby-Sawyer College
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