Milana Bajkin
Jersey City,NJ, USA
Summary
Results-driven Marketing Manager with a track record of success in the Beauty and CPG industry. Experienced in developing and executing marketing strategies, conducting market research and competitive analysis, managing partnerships with external providers, and implementing digital marketing strategies to increase brand visibility and awareness. Strong presenter of innovative solutions to achieve brand and sales goals for the business. A collaborative leader able to unify a team and influence others toward a common goal.
Overview
22
22
years of professional experience
Work History
Product Manager, Private Label
Premier Brands of America
05.2023 - Current
- Manages 50% of business portfolio of private label (store brand) products through their evolutionary life cycle
- Identifies and leads development of product improvements, cost savings, and sustainability initiatives
- Works cross-functionally with Creative, Sales, Regulatory, Engineering, Quality, and Manufacturing
- Works with Amazon agency to expand and manage portfolio of products on Amazon Seller Central
Brand Manager, Make-up
Mauricius
07.2017 - 05.2018
- Successfully launched Wet'n Wild brand nationally by developing pricing structure, creating POS, and providing accurate forecasting
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Collaborated with international partners to identify market-specific needs and provided valuable feedback on product launches, including conducting category analysis
- Managed launch programs from planning to execution, including adapting launches for different markets.
Marketing Manager
Computerland
12.2016 - 07.2017
- Successfully managed partnerships with external providers (ATL/BTL/PR/Online) and implemented effective digital marketing strategies to increase brand visibility and awareness
- Managed all aspects of e-commerce activities with retailers to maximize sales and improve customer experience
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing and Trade Marketing Manager
Sika
11.2015 - 11.2016
- Successfully guided creation of first TV and radio advertising campaigns and planned and coordinated media plan and budget to increase brand awareness
- Oversaw general sponsorship of first humanitarian reality show, Extreme Makeover, to improve brand image and social responsibility
- Coordinated highly effective national trade promotion incentive program for retailers, wholesalers, and distributors, which resulted in significant 30-50% increase in sell-in.
Trade Marketing Manager
L'Oréal
01.2007 - 09.2015
- Managed translation and execution of marketing strategy into strong retailer programs respecting budget and sales targets
- Led implementation of National Promotion Plan by each specific customer and analyzed promotional effectiveness in relation to costs
- Partnered closely with cross-functional teams
- Created and mentored team of 17 loyal and devoted beauty advisers (up from 5 in 2008) working in top perfumeries, achieving remarkable +50% increase in sell-outs in first year -The best practice in Europe.
- Led Catman project of entire cosmetics category in hypermarket for most recognized department store in country
- Negotiated and created first "flagship" makeup and skincare products for most important client (drugstore chain)
- Oversaw project of category captains for skincare for largest drug chain, resulting in better visualization and 43% increase in sales in value
- Supplied category expertise of shoppers and channels to Key Account Managers and retailers
- Successfully decreased prices of promotional materials and activities with external partners (POS materials, displays, promo boxes, etc.) by 10% each year
- Established creative briefs for agencies and branding ideas adapted to each client, such as gondolas, displays, secondary positions, window branding, and stands
- Initiated consumer research with Nielsen, leading to makeup project with drugstore chain
- Organized BIG In-store Beauty Operations at entrance of store or central place in order to recruit new consumers and build credible and strong reputation for brand
- Developed and implemented loyalty programs for retailers.
Training and Promotion Manager
L'Oréal
10.2004 - 01.2007
- Successfully built and managed first promo team of 25 people, as well as team of makeup artists and cosmeticians
- Created comprehensive animation and promotional plans for all clients and brands
- Directed and executed 20 successful campaigns and events per year
- Developed and delivered highly effective training program to clients, improving customer satisfaction and brand awareness, followed by motivation program for shop assistants
- Organized and led training sessions for 100 salespersons, improving their product knowledge and sales skills.
Regional Sales Agent
L'Oréal
01.2002 - 10.2004
- Significantly contributed to company's growth by generating 40% of company's turnover
- Successfully expanded client base by impressive 60% within just 6 months
- Recognized for exceptional sales achievements with award trip to Mauritius for successful launch and sales of Garnier Color Naturals coloration in region.
Education
Master of Science - Economics
University Paris I - Sorbonne
Paris, France1999
Skills
- Marketing strategy
- Market research
- Consumer insights
- Market Analytics
- Go-To-Market planning
- Presentation
- Launch New Products
- Project Management
- Product Launch Management
- Product Design Improvement
Languages
English
Full Professional
French
Full Professional
Russian
Full Professional
Serbian
Native or Bilingual
Volunteer work
Chair of Enrichment Committee - 10/2022-current
School PS 37, Jersey City, NJ, USA
Volunteering in creating programs, rules, and policies, setting up the calendar, communicating with vendors and school administration, managing the budget, serving on the PTA board.
Timeline
Product Manager, Private Label
Premier Brands of America
05.2023 - Current
Brand Manager, Make-up
Mauricius
07.2017 - 05.2018
Marketing Manager
Computerland
12.2016 - 07.2017
Marketing and Trade Marketing Manager
Sika
11.2015 - 11.2016
Trade Marketing Manager
L'Oréal
01.2007 - 09.2015
Training and Promotion Manager
L'Oréal
10.2004 - 01.2007
Regional Sales Agent
L'Oréal
01.2002 - 10.2004
Master of Science - Economics
University Paris I - Sorbonne
Similar Profiles
Ashley BaxterAshley Baxter
Customer Service Representative at Premier Brands LLC, Middleby OutdoorsCustomer Service Representative at Premier Brands LLC, Middleby Outdoors
Emma MccormackEmma Mccormack
Exports Executive at Premier Brands International (PBI)Exports Executive at Premier Brands International (PBI)
Angel MojicaAngel Mojica
Packing Operator at Premier Brands INCPacking Operator at Premier Brands INC
Fidelkys Rivas FranciscoFidelkys Rivas Francisco
Warehouse Worker at AmazonWarehouse Worker at Amazon
CAROLYN PERRETCAROLYN PERRET
Business Change Director/Chief of Staff, Marketing at Elevance HealthBusiness Change Director/Chief of Staff, Marketing at Elevance Health