Milena Cicovic

This role is part of a global project within Publicis Groupe aimed at designing, implementing, and deploying a comprehensive suite of digital marketing tools and technologies to enhance the data flow model.

The goal is to develop tailored business automation solutions for scope and finance management, reporting, and project management using Power Platform.

The project’s objective is to build a fully integrated digital ecosystem from scratch, optimizing processes and eliminating reliance on legacy systems.

Responsibilities include:

• Designing and maintaining data architecture to support reporting frameworks.
• Developing custom Power Platform solutions using Dataverse as a database, ensuring seamless integration with various systems.
• Documenting functional and non-functional requirements for data sets within the application framework.
• Collaborating with the finance team to identify and implement internal process improvements, automate manual tasks, optimize data workflows, and design scalable infrastructure.
• Working closely with the PMO, project teams, and Data teams to resolve data-related technical issues and improve reporting processes.
• Analyzing business challenges and leveraging analytics to develop practical solutions.
• Creating measurement frameworks and designing various reports and dashboards to support decision-making for stakeholders.
• Assisting in the development of reporting solutions for agency operations functions, including Finance, staffing, utilization, and production.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
• Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
• Facilitated workshops and training sessions for client staff, enhancing their skills and knowledge in key areas.

Serving as the Operations Manager and Digitalization Consultant for an online gambling startup, I'm responsible for documenting, updating, and maintaining procedures and policies, while overseeing their implementation across the company.

Key responsibilities included:

• Reviewing and analyzing current processes, recommending improvements, and identifying new processes for development.
• Managing the rollout of process changes and improvements, providing support to staff responsible for executing these tasks.
• Ensuring smooth and efficient business operations by adhering to established practices and processes.
• Reporting directly to senior management regarding the company’s operational performance.
• Overseeing the production of goods and services within the organization.
• Executing company strategies and aligning them with the company’s vision.
• Supporting department heads, supervisors, and team members in managing daily internal operations.
• Ensuring effective operational and financial procedures were in place.
• Designing automated workflows that connected organizational apps and services to sync files, trigger notifications, and collect data, among other tasks.
• Creating centralized databases to enable streamlined data storage and analysis within the automated workflows.
• Utilizing Business Intelligence (BI) tools to design and develop reports that provide actionable insights to improve decision-making.
• Developing, testing, and managing the PowerApps application, collaborating with the PowerApps team to deploy the solution.
• Developed two customized business applications and managed a Dataverse-based data warehouse integrated with external MySQL databases, API calls, and data flows for payment providers.
• Analyzed and reported on key performance metrics to senior management.
• Reduced operational risks while organizing data to forecast performance trends.
• Initiated the development of a Virtual Agent aimed at streamlining employee requests and improving incident resolution times for customers.

• Managed financial performance of projects, ensuring accurate tracking, reporting, and alignment with client expectations.
• Collaborated with the Project Management Team to track actual units and corresponding values, improving financial accuracy and reporting consistency.
• Ensured full compliance with audit requirements, providing critical support during year-end and interim audits, and reducing audit discrepancies.
• Contributed to the CO process by accurately documenting OOS and offering strategic input, enhancing operational transparency and accuracy.
• Developed and automated complex financial reports using VBA, Power Pivot, and DAX in Excel and Power BI, increasing reporting efficiency and supporting data-driven decision-making.
• Successfully managed over 20 full clinical studies at the time, with great success

• Performed daily data analysis and reconciliation for major global airlines, ensuring accuracy and timely reporting.
• Created and automated various reports, improving efficiency and streamlining business processes.
• Acted as the primary point of contact for client inquiries related to commissions and other financial matters.
• Developed and automated complex financial reports using VBA, Power Pivot, and DAX in Excel and Power BI, providing data visualizations for senior management.
• Supported the Finance team with account reconciliations, updating banking statements in SAP, and creating data models and calculations for financial reporting.
• Streamlined reporting processes, resulting in faster turnaround times for monthly performance reports.
• Enhanced business efficiency by identifying trends and patterns in complex datasets.
• Supported marketing strategies by providing detailed customer segmentation analysis.
• Utilized data visualization tools to effectively communicate business insights.
• Improved decision-making processes with accurate data analysis and visualization techniques.
• Used statistical methods to analyze data and generate useful business reports.
• Integrated multiple sources of disparate data into cohesive datasets using ETL processes, improving overall analytic capabilities.

• Advised the VP of Professional Services, field PS partners, and managing partners on operational and process deployment strategies within Solution Teams.
• Leveraged industry knowledge and business solutions expertise to drive operational improvements and enhance business outcomes.
• Developed and maintained two custom PowerApps applications (with SharePoint integration) and automated processes using Power Automate to streamline workflows and improve efficiency.
• Developed and streamlined reporting processes by utilizing Power BI, Tableau, and Excel to create dynamic dashboards and actionable insights, enhancing data visualization and decision-making.
• Collaborated with stakeholders to define project scope, objectives, and deliverables, aligning expectations with achievable results.
• Improved client business processes by analyzing current operations and recommending strategic solutions.
• Optimized customer experience by delivering superior services and effectively troubleshooting issues.

• Led cost and performance optimization initiatives within the cash supply chain, ensuring efficiency and cost-effectiveness.
• Managed the demand forecasting process for banking systems, improving accuracy and operational planning.
• Oversaw new client implementations and provided support throughout the transition process to ensure seamless integration.
• Achieved Six Sigma Yellow Belt certification, contributing to process improvement efforts across operations.
• Conducted historical data modeling and created cost analysis reports to drive informed decision-making and improve business performance for clients.
• Evaluated potential banking partners to ensure optimal service levels and competitive pricing for the company's cash management needs.
• Analyzed key financial data to identify trends and variances, enabling proactive responses to emerging business needs or challenges.