I am a Marketing professional with 4+ years of expertise in client relationship building, project management, social media management. Proactively engages with clients to assess needs and develops and implements successful marketing strategies. Proven collaborator commended for consistently providing outstanding marketing support.
Hi, I’m
Miles Baggett
Chicago,IL
Summary
Overview
5
years of professional experience
Work History
Intersport Inc.Chicago, IL
Assistant Account Executive
04.2023 - Current
Job overview
- Co-manage nationwide live event activations for our client Oatly Inc., ensuring seamless execution and management within designated markets.
- Manage logistics and vendor relationships by coordinating shipments, negotiating contracts, and obtain correct site licenses/permits.
- Spearheading the conception and implementation of impactful social initiatives integral to NIL campaigns for Optimum Nutrition, demonstrating a keen eye for current trends and campaign relevance.
- Vetting athletes for Optimum Nutrition's NIL campaign.
- Effectively managing the needs of clients by fostering strong relationships through attentive communication, strategic problem-solving, and personalized solutions, resulting in increased client satisfaction.
- Support development of program budgets and management of those budgets to achieve client needs and remain on targeted budget.
Northern Illinois University Athletics DepartmentChicago, IL
Marketing & Game Day Experience Graduate Assistant
07.2021 - 04.2023
Job overview
- Programmed the marketing & event production of the first "Huskie Madness" preseason basketball event. led to an overall increase of attendance for Men's and Women’s Basketball by 10% and generated 5% increase of ticket revenue.
- Led the marketing campaign to the first sellout for volleyball while maintaining steady attendance over two years. Introduced new court side seats as a part of the season ticket holders’ package which led to a 43.2% increase of season ticket revenue.
- Spearheaded the marketing and event production of wrestling and gymnastics. Led to a 10% increase of attendance.
- Lead in the execution of all in-game promotions/ sponsorship activations for the ticketed sports (Football, Volleyball, Men’s and Women’s Basketball).
- Created and executed marketing plans for Volleyball, Wrestling, Gymnastics and Baseball teams.
- Oversaw the creative direction for graphic design/branding content for Volleyball, Wrestling, Gymnastics and Baseball teams.
- Co-managed over six different social media accounts throughout athletics and increased the social media engagements of Volleyball, Wrestling, & Gymnastics by 15%.
- Served as marketing liaison to the communication, fundraising, ticketing, and DEI departments in athletics.
- Trained and oversaw 8-10 interns during office hours and athletic events.
Intersport Inc.Chicago, IL
Experiential Sponsorship Marketing Intern
05.2022 - 08.2022
Job overview
- Assisted in UScellular’s Wisconsin sponsorship properties (Summerfest, Milwaukee Brewers, and Green Bay Packers) and college sponsorship properties (University of Iowa, Iowa State University and West Virginia University) in the form of status calls, project management, creative development, approvals, and various administrative needs.
- Supported coordination of Under Armour’s grassroots portfolio of events (including “The Workout,” Future 50 and Elite 24, featuring the nation’s top basketball, football and other olympic sport athletes).
- Oversaw various sponsorship activations and managed on-site event execution of the 2022 Major League Pickleball Austin Championship.
Northern Illinois University Athletics DepartmentDeKalb, IL
Marketing & Game Day Experience Intern
08.2019 - 12.2020
Job overview
- Emceed in-game promotions for Men’s and Women’s Basketball teams.
- Assisted in the execution of in-game promotions for Football, Basketball and Volleyball.
- Responsible for on-campus marketing pop-ups for the Football and Basketball programs, centered around promoting upcoming athletic events to students at various locations such as dining halls and the student center.
- Creator of NIU’s 2020 baseball marketing plan for home games.
- Introduced various different ticket options for multiple demographics to personalize the experience of each fan within NIU Athletic events (including new premium seat tickets, virtual tickets, etc.).
Mid-American ConferenceCleveland, OH
MAC Diversity & Inclusion Internship
08.2019 - 12.2020
Job overview
- Met with different diversity and inclusion groups within NIU to collaborate on representation throughout our various athletic events.
- Assisted in promotion and organization of Diversity and Inclusion themed days for Men's and Women’s Soccer, Volleyball and Gymnastics.
- Assisted with implementation of creative ways for NIU athletics to expand on diversity in the community and on-campus.
Education
Northern Illinois UniversityDekalb, IL
Master of Science from Sport Management
12.2022
University Overview
Skills
- Customer Service
- Marketing Management
- Client Campaigns
- Interpersonal Skills
- Client Relationship Building
- Service Management
- Marketing Plan Development
- Account Management
Accomplishments
Accomplishments
2022 Graduate School Case Study Second Place Award Winner
Applied Sport Management Association
2022-23 Rising Star
Minorities Opportunities Athletics Association
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
Affiliations
Black Sports Professionals
2021 - Current
Minority Opportunities Athletic Association
2020 - Current
Timeline
Assistant Account Executive
Intersport Inc.
04.2023 - Current
Experiential Sponsorship Marketing Intern
Intersport Inc.
05.2022 - 08.2022
Marketing & Game Day Experience Graduate Assistant
Northern Illinois University Athletics Department
07.2021 - 04.2023
Marketing & Game Day Experience Intern
Northern Illinois University Athletics Department
08.2019 - 12.2020
MAC Diversity & Inclusion Internship
Mid-American Conference
08.2019 - 12.2020
Northern Illinois University
Master of Science from Sport Management